Published on April 13, 2026
Chick placements have been running 2% higher since November, with chicken production up 2-3%. Fresh whole and rotisserie chicken promotions are 40% more numerous than last year, with rotisserie chickens featured at $7.40 versus $8.70 last year. Strong demand started lifting whole and cut-up chicken prices in late March. The USDA projects chicken prices will continue trending higher through April.
Key Drivers:
Breast meat prices dipped in February due to a temporary production jump, but resumed their uptrend soon after.
The number of breast meat promotions fell to just over one-half of all retail outlets as focus shifted to holiday items.
Supply has returned to the 2-3% growth pace suggested by recent chick placements.
Outlook: Prices may level out for a few weeks until we get closer to grilling season.
Key Drivers:
American consumers have shifted preferences toward dark meat, creating strong domestic demand.
Domestic demand for thigh meat has been excellent, with deboning capacity running flat out.
Historically, excess dark meat was exported, but domestic consumption is now a primary driver.
Outlook: Thigh meat prices continue to trend higher due to robust domestic demand.
Key Drivers:
Export demand is not high enough to offset wing oversupply, particularly after trade ties with China cooled.
Combined with slower sales to low-middle income producers, wings are facing an overall demand slowdown.
Outlook: Wing prices may level out in April, but weak demand creates downside risk for later in the spring.
Key Drivers:
HPAI losses in the last six months were half of those seen in the same period last year, representing only 2% of total slaughter.
Turkey production will remain significantly higher than the HPAI-impacted levels of 2025.
Fewer toms were raised for deboning, but inventories are more stable than previous years.
Outlook: The USDA forecast for lower turkey prices later this year is predicated on no additional HPAI outbreaks occurring.
This comprehensive research empowers you to make informed business decisions. The information contained in this monthly market update is for informational purposes only. It represents our best estimates of commodity market conditions and is subject to change without notice. While we strive to provide accurate information, Gordon Food Service cannot guarantee the completeness or accuracy of the content. Any reliance you place on this information is strictly at your own risk.
Search Our Site…
