Gordon Ordering Sponsored Search
Amplify Your Reach With Search and Banner Ads
Enhance your brand presence with sponsored search and banner ad solutions. With these targeted ads, you can place your products at the top of search results. Partner with us to develop strategic campaigns that capture leads and drive growth.
What is Sponsored Search?
Sponsored search ads consist of branded banners and/or individual items within the Gordon Ordering platform. Banner ads are designed with a logo, call-to-action, and a picture. Material ads are individual SKUs that are pushed to the top of the search results page. These ads are delivered to customers based on a specific keyword that is searched, and will only show for the keywords they are intended for.
Where is this type of advertisement located?
Sponsored search banner ads display at the top of the search results page when searching for a keyword and include a list of promoted/featured items. Sponsored material ads display as the top items in the product list when searching for a keyword.
Banner Ads
Features & Capabilities
- Ads viewed by all customer segments that search for selected keywords and have the item stocked in their designated DC
- Product SKU Limit: 10
- Capable of displaying promo code messaging
- Links to shoppable product SKU list in Gordon Ordering
- Ability to incorporate your branding and logos
- Option to create your own ad creative
- Image
- Short Headline
- “Shop Now” CTA
Specs & Requirements
Desktop – 970 x 250 pixels
Mobile – 600 x 500 pixels
- Sponsored items must have all required images and be populated with eCommerce content and images prior to the advertising window.
- If all featured products are not stocked nationally, discussion will be needed on item list substitutions
- Sponsored items must be approved by your category contact
Design Guidelines
- Banner imagery should be specific/obvious to the keyword and use focus, complementary, or alternative strategies
- The product shown in the image should be included within the featured product list
- Featured item lists can be 10 items or less
- Content should include:
- Headline (short, punchy)
- Image
- Standard CTA in the corner – “Shop Now” or Promo Code
- No long-form sub-copy (to avoid small text sizes)
- Completed banner ad creative must be a .jpg and be 400 kb or less in size
- Banner ad headlines should be AP Style format (all 4-letter words should be capitalized)
- The Gordon Food Service Digital Marketing team reserves the right for final approval
Material Ads
Features & Capabilities
Ads viewed by all customer segments who search for the selected keyword
Boosts your product to the top of Gordon Ordering search results
Product SKU Limit: 1
Up to three ad slots available per keyword each month
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Define tu estrategia para 2026
Gordon Food Service se reserva el derecho a revisar y rechazar los materiales finales que no hayan sido creados por nuestro equipo de marketing digital. Todas las aprobaciones finales de las campañas deben proceder de Gordon Food Service. Es obligatorio disponer de contenido mejorado de los productos en el comercio electrónico antes de lanzar una campaña. Debido a nuestras obligaciones de confidencialidad con nuestros clientes, nuestras políticas de privacidad y las normas y buenas prácticas de marketing, Gordon Food Service no comparte los datos de contacto de los clientes ni la información relativa a los mismos con socios externos —incluidos, entre otros, los proveedores— sin el consentimiento por escrito de nuestros clientes.
