Where Purpose, People & the Planet Come First

We believe that food can do more. So, we curated an ever-evolving program called Goodfinds by Gordon to highlight companies that believe food should not only taste good, but do good too. These companies are at the forefront of purposeful innovation— rethinking processes, ingredients, farming technologies, and more—all to do more good for people and our planet.


With the steep rise in different food trends like eating and buying local, sustainably conscious dining, and supporting unique, meaningful food alternatives it’s clear consumers are demanding more from their food. So, we took the time and care to pull the newest, most innovative and meaningful food solutions to the forefront for you and your customers. These program partners will allow you to tell stories that make menu items more valuable, inclusive, and sought-after—meaning when your customers open up the menu, they’ll be delightfully surprised at how relevant it is for them. And better yet, they’ll leave raving about their experience.

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Our Current Finds

Food Can Be More Than Food

Goodfinds by Gordon is a program that searches high and low to find meaningful food solutions that not only taste good, but do good too. Because we believe the way we choose our food really can change the world. And, when your food is rooted in purpose, people connect with it—taking your business and your menu to new heights.

Goodfinds by Gordon Partner: Tomato Bliss

Tomato Bliss is not your average tomato soup.

Tomato Bliss offers a fresh meal that’s naturally shelf-stable without preservatives.  Plus, Tomato Bliss soups have a truly clean label: low sodium, dairy-free, gluten-free, 0g added sugar, and functional benefits from antioxidants and Vitamin C.

Our mission at Tomato Bliss is to bring regeneratively grown, biodiverse produce to ready-to-eat and quick scratch foods. To do so, we’ve built an end-to-end supply chain of regeneratively farmed, minimally processed food.  

Food for Thought

Thought Leadership to Feed Your Business Needs

Do Good With Goodfinds

Get meaningful food solutions that keep your menus fresh, innovative, and conscious.

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