Explore goodfinds

Where Purpose, People & the Planet Come First

We believe that food can do more. So, we curated an ever-evolving program called Goodfinds by Gordon to highlight companies that believe food should not only taste good, but do good too. These companies are at the forefront of purposeful innovation— rethinking processes, ingredients, farming technologies, and more—all to do more good for people and our planet.

With the steep rise in different food trends like eating and buying local, sustainably conscious dining, and supporting unique, meaningful food alternatives it’s clear consumers are demanding more from their food. So, we took the time and care to pull the newest, most innovative and meaningful food solutions to the forefront for you and your customers. These program partners will allow you to tell stories that make menu items more valuable, inclusive, and sought-after—meaning when your customers open up the menu, they’ll be delightfully surprised at how relevant it is for them. And better yet, they’ll leave raving about their experience.

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Interested in Becoming a Goodfinds Partner?

Email: brands@gfs.com

Innovation is in Our DNA

Goodfinds was inspired by our relentless desire to innovate in an industry that doesn’t sleep. We’ve spent over 125 years keeping up with the trends, brands, and products that not only push our industry but our mission in a direction that goes beyond what you see on your plate. With Goodfinds, you’ll have the reassurance from chefs, industry experts, brand consultants, and genuine food lovers that everything you serve is meaningful.

Purpose-Driven

We believe in companies and products that stand for and do, more. Because we believe it’s up to us to make the world a better place. So, we made it our mission to gather purposeful, innovative food solutions that drive a massive change for good.

People-Focused

Everything we do, we do for people. All people. We empower minority- and women-owned businesses, encourage family-owned farms to thrive through fair trade, and so much more. Because innovation starts with people and grows through support.

Planet-Forward

We only have one planet, so we keep sustainability at the forefront of every decision we make. Our goal is to positively affect the environment with the companies we choose as partners. Because when our planet is taken care of, our food is too.

Our Current Finds

Food Can Be More Than Food

Goodfinds by Gordon is a program that searches high and low to find meaningful food solutions that not only taste good, but do good too. Because we believe the way we choose our food really can change the world. And, when your food is rooted in purpose, people connect with it—taking your business and your menu to new heights.

What We've Been Thinking About

Redefining Farming

Indoor farming is taking the industry by storm and there are no signs of it slowing down.

It’s a

Livelihood

Farmworkers are vital to our world’s well-being — it’s time we gave back to their livelihood.

Celebrating Diversity

Supporting minority- and women-owned businesses multiplies good for everyone.

Goodfinds by Gordon Partner: Tomato Bliss

Tomato Bliss is not your average tomato soup.

Tomato Bliss offers a fresh meal that’s naturally shelf-stable without preservatives. Plus, Tomato Bliss soups have a truly clean label: low sodium, dairy-free, gluten-free, 0g added sugar, and functional benefits from antioxidants and Vitamin C.

Our mission at Tomato Bliss is to bring regeneratively grown, biodiverse produce to ready-to-eat and quick scratch foods. To do so, we’ve built an end-to-end supply chain of regeneratively farmed, minimally processed food.