Grand Rapids, MI, February 26, 2025 — Gordon Food Service® a leading North American distributor of products to the hospitality and foodservice industries, is proud to announce a highly anticipated collaboration with its exclusive bakery brand, Sienna Bakery® and New Jersey’s renowned Carlo’s Bakery®.
Carlo’s Bakery, based in Hoboken, is owned and operated by New York Times best-selling author and Emmy award-winning Buddy Valastro Jr. and his family. Valastro starred on the TLC hit show, “Cake Boss.” Sienna Bakery, a brand exclusively available through Gordon Food Service, offers premium bakery products and desserts for foodservice customers across North America.
This exciting collaboration will result in the launch of seven beautifully layered cakes, created by Buddy Valastro Jr., designed to elevate dessert menus and offer a unique indulgence to customers nationwide. The new cake line will include a variety of rich chocolate layers to light, fruit-forward confections, ensuring there is something for every occasion and every season. The custom-made cakes are designed to meet the high standards of the foodservice industry, offering easy transport and storage while maintaining the bakery’s signature flavor and quality.
The lineup, which will be available for order through Gordon Food Service this spring includes: Rainbow Cake, Chocolate Fudge Cake, Red Velvet Cake, Chocolate Mousse Cake, Peanut Butter Mousse Cake, Cannoli Cake and Lemon Blueberry Cake.
“We are thrilled to join forces with Carlo’s Bakery to bring these one-of-a-kind cakes to foodservice establishments,” said Kelly Smallegan-Maas, North American Director of Brands and Marketing for Gordon Food Service. “Our customers are always seeking new, exciting products to add distinction to their dessert menus, and this collaboration of desserts with Carlo’s truly ‘takes the cake.’”
Gordon Food Service and Carlo’s Bakery have been discussing a partnership over the past year which recently came to fruition. Both parties know how to push the boundaries of innovation and showcasing unique flavors in the cake space.
“At Carlo’s, we’ve been pouring our hearts and souls into crafting amazing desserts for generations to satisfy cravings and create lasting memories,” said Buddy. “Partnering with Gordon Food Service, another multigenerational, family-owned company like ours, is an incredible opportunity to share our passion on a much larger scale. I am so excited for mia famiglia to be part of the Gordon Food service famiglia.”
For more information on the exclusive cake lineup or to place an order, please visit gfs.com or customer service at 1-800-968-4164.
About Gordon Food Service
For more than 125 years, we have remained committed to the people we serve, delivering uncompromised quality and heartfelt service to our customers. Beginning as a simple butter-and-egg delivery service, we’ve grown to become the largest family-owned business in the foodservice industry. Today we serve foodservice operators in the United States and throughout Canada and operate more than 180 Gordon Food Service stores in the US. By partnering with organizations from across industries—restaurants, healthcare and colleges and universities—we help our customers create food experiences that people enjoy and remember.
For more information about Gordon Food Service, visit gfs.com.
Contact: media@gfs.com
About Buddy Valastro and Carlo’s Bakery
Celebrity Baker Buddy Valastro, a pioneer of the custom cake movement, has accomplished an insurmountable amount of influence through his work with the long-standing family business Carlo’s Bakery and the hit TLC series “Cake Boss.” With four New York Times best-selling books, four hit television shows and a following of more than 30 million social media fans internationally, Valastro continually establishes himself as a powerhouse in the culinary field. Established in 1910, Carlo’s Bakery is a family-owned business with 10 locations nationally and numerous Cake ATM locations in North America and Canada. In 2013, Valastro opened Buddy V’s Ristorante at Grand Canal Shoppes at The Venetian® Resort Las Vegas focusing on the savory side of the Valastro family with dishes passed down from generation to generation. In 2020, Valastro opened PizzaCake at Harrah’s Las Vegas followed by additional new concepts The Boss Cafe by Buddy Valastro and Buddy’s Jersey Eats at The LINQ Hotel + Experience in Las Vegas in 2022. 2023 Valastro premiered two new shows, “Legends of the Fork” and “Buddy Valastro’s Cake Dynasty,” on A+E Network, as well as a “Yes Chef, Christmas” on Lifetime, while simultaneously launching “Every Buddy’s Cakes” and Carlo’s Bakery cake slices nationally at Walmart. 2025 is set to be another exciting year with the opening of additional concepts and locations of existing favorites, and a growing e-commerce nationwide shipping business at carlosbakery.com.
For additional information about Carlo’s Bakery, visit www.carlosbakery.com or follow @buddyvalastro on Instagram, Facebook, and TikTok or @cakebossbuddy on X.
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