Mother’s Day, one of the biggest restaurant dine-in days on the calendar, will be a carryout or delivery occasion this year. Even though people are staying at home they will still want to celebrate Mom.
With the proper planning and execution, Mother’s Day business can be profitable. Here are three areas to prepare for success:
1. Build your menu
Meals and meal kits
Market ready-to-heat/serve meals to save work in the home kitchen. Offer meal kits as a family activity to celebrate the day.
Brunch menu
Sell quiche, frittatas, fruit plates or build your own breakfast sandwiches.
Starters
Save customers time and effort by menuing dips, easy appetizers, cheese plates, fruit platters or seasonal salads.
Beverages
Many operators can now provide adult beverages for takeout. If not, offer juices for homemade mimosas or mocktails.
Add-ons
Fresh-baked rolls and desserts add a convenient special touch that boosts check averages
2. Get orders early
Market your plans as soon as possible on social media, your website and signage on your door/drive-thrus. When customers order ahead, you know exactly how much food is needed and can plan for staffing. Encourage early orders using discounts or a free dessert.
3. Get your pickup and delivery plans in place
Schedule pickups and deliveries at designated times to encourage continued social distancing, manage the flow for your business and set customer expectations.
Do a little extra
Include a flower for mom and add in a coloring page to keep kids busy and give moms a break.
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