Unlock the Power of Data
At Gordon Food Service, we are entering a new era of digital marketing maturity, shifting from a manual, one-size-fits-all approach to a dynamic, data-driven system. We are moving beyond simple ad placements to a partnership that provides you with a scalable, intelligent marketing engine designed to deliver your products to the right customer, at the right time.
Our new platform gives us a deep, multi-layered understanding of every customer, enabling us to move from broad targeting to laser-focused personalization. We leverage three core data segments to identify and engage with your ideal audience:
- Firmographic: Who They Are (e.g., industry, company size, location)
- Behavioral: How They Behave (e.g., purchase history, frequency, observable actions)
- Motivational: Why They Buy (e.g., price-driven, quality-focused, innovation-seeking)
This data-driven approach allows us to offer new levels of targeting, giving you more control and a greater return on your investment.
New Opportunities: Packaged Campaigns for Strategic Impact
To streamline your planning and maximize your results, we have developed a suite of pre-defined campaign packages. These strategic roadmaps are designed to achieve specific business objectives by aligning your campaign with the right targeting, pacing, and priority.
Your Strategic Advantage
When you partner with us, you’re not just buying ad space. You are gaining a strategic advantage powered by advanced data, designed to turn insights into action. This new model ensures your products are always in front of the most qualified customers, allowing you to focus on your core business while we work behind the scenes to deliver growth.
Shape Your 2026 Strategy
Gordon Food Service reserves the right to review and reject final assets not created by our digital marketing team. All final campaign approvals must come from Gordon Food Service. Enhanced eCommerce product content is mandatory before launching a campaign. Due to our confidentiality obligations to our customers, our privacy policies, and marketing standards and best practices, Gordon Food Service does not share customer contact data or customer-level information with external partners, including but not limited to suppliers, without our customer’s written consent.
