Frequently Asked Questions

What is a digital marketing ad?

A digital marketing ad is a promotional avenue that allows you to reach Gordon Food Service customers in various online channels such as Gordon Ordering (eCommerce), email, Gordon Now (app), social, and more.

What capabilities are offered?

At Gordon Food Service, we’re continually enhancing our digital marketing capabilities to benefit both suppliers and customers. Our current offerings include eCommerce advertising, email marketing, social media campaigns, video, promo codes, sponsored search, creative design, sampling, articles, app advertising, and comprehensive analysis.

What type of customers are you reaching?

We strive to target our digital advertising to the most relevant customer audiences. Our advertising reaches restaurant, education, and healthcare customers. Our targeting capabilities include menu type, segment, geographical location, distribution center, purchasing behavior, order dates, product types, and more.

What channels do you advertise on?

Email, Facebook, Instagram, YouTube, Google, our app, Gordon Now, and our eCommerce system, Gordon Ordering.

How do I get started?

Answer: To get started with advertising at Gordon Food Service, please fill out this form and someone from our team will be in contact with you!

What should I expect after submitting my request?

After you submit your campaign request form, the digital marketing team will follow up with next steps within 1 week.

How much does it cost to participate?

Cost for participation varies based on campaign needs and individual strategic goals.

What type of metrics can I expect to receive?

Our campaign analysis provides comprehensive insights, including key engagement metrics such as views, clicks, engagement rate, open rate, click-through rate, and cart conversion rate. We also deliver detailed performance data, including total case sales, incremental customer counts, year-over-year growth, and additional case counts. Explore our resources for more information.

How does the billing process work?

Please visit the Gordon Supplier Plus portal for more information on your invoices, disputes, vendor contract details, and more. *Digital Marketing contracts are built in USD only, reflective of conversion rate at time of signing.

Gordon Food Service reserves the right to review and reject final assets not created by our digital marketing team. All final campaign approvals must come from Gordon Food Service. Enhanced eCommerce product content is mandatory before launching a campaign. Due to our confidentiality obligations to our customers, our privacy policies, and marketing standards and best practices, Gordon Food Service does not share customer contact data or customer-level information with external partners, including but not limited to suppliers, without our customer’s written consent.