Advertising FAQs

A digital marketing ad is a promotional avenue that allows you to reach Gordon Food Service customers in various online channels such as Gordon Ordering (eCommerce), email, Gordon Now (app), social, and more.

At Gordon Food Service, we’re continually enhancing our digital marketing capabilities to benefit both suppliers and customers. Our current offerings include eCommerce advertising, email marketing, social media campaigns, video, promo codes, sponsored search, creative design, sampling, articles, app advertising, and comprehensive analysis.

We strive to target our digital advertising to the most relevant customer audiences. Our advertising reaches restaurant, education, and healthcare customers. Our targeting capabilities include menu type, segment, geographical location, distribution center, purchasing behavior, order dates, product types, and more.

Email, Facebook, Instagram, YouTube, Google, our app, Gordon Now, and our eCommerce system, Gordon Ordering.

Answer: To get started with advertising at Gordon Food Service, please fill out this form and someone from our team will be in contact with you!

After you submit your campaign request form, the digital marketing team will follow up with next steps within 1 week.

Cost for participation varies based on campaign needs and individual strategic goals.

Our campaign analysis provides comprehensive insights, including key engagement metrics such as views, clicks, engagement rate, open rate, click-through rate, and cart conversion rate. We also deliver detailed performance data, including total case sales, incremental customer counts, year-over-year growth, and additional case counts. Explore our resources for more information.

Please visit the Gordon Supplier Plus portal for more information on your invoices, disputes, vendor contract details, and more. *Digital Marketing contracts are built in USD only, reflective of conversion rate at time of signing.

Shape Your 2026 Strategy

Gordon Food Service reserves the right to review and reject final assets not created by our digital marketing team. All final campaign approvals must come from Gordon Food Service. Enhanced eCommerce product content is mandatory before launching a campaign. Due to our confidentiality obligations to our customers, our privacy policies, and marketing standards and best practices, Gordon Food Service does not share customer contact data or customer-level information with external partners, including but not limited to suppliers, without our customer’s written consent.

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