Color Logo
The colour logo with the dark gray “Food Service” is preferred for best readability on light or white backgrounds. If the logo will be printed on a dark colour or black background, then the light gray may be used for the registration mark, “Food Service,” and tagline.

White Logo
A white logo may be used on red or on other colour backgrounds for maximum readability, or applications where only a single-colour logo can be used.

Black Logo
A black logo may be used on white backgrounds in black-and-white printing or on other single-colour uses where there are light backgrounds.

For questions regarding the Gordon Food Service brand or information about applying the standards, please contact CorporateBrand@gfs.com.

It is the supplier’s responsibility to properly apply the brand standards. Noncompliance will result in refusal and return of incorrect goods with request of accurate branding at the supplier’s expense.