CNBC<\/a> Una encuesta revel\u00f3 que 53% de estadounidenses tienen previsto reducir sus salidas a comer fuera debido al aumento de los precios. Adem\u00e1s de hacer frente a la escasez de mano de obra y a las continuas interrupciones en la cadena de suministro, los restaurantes deben lidiar con una clientela m\u00e1s reducida y con la disminuci\u00f3n de las visitas habituales, centr\u00e1ndose en dos \u00e1reas clave.<\/p>\nAsumir m\u00e1s costes<\/h3>\n
La conciencia financiera te ayuda mucho. Elaboras un presupuesto para hacer frente al aumento de los costes y tomas decisiones acertadas y precisas sobre los ingredientes, las recetas, los precios del men\u00fa y la dotaci\u00f3n de personal. Todos estos detalles te permiten llegar a fin de mes, pero siempre hay margen de mejora.<\/p>\n
Es fundamental realizar un seguimiento de tus datos contables. Cada dato es una instant\u00e1nea en el tiempo que ayuda a los responsables a comparar los costes, los ingresos y otros aspectos financieros.<\/p>\n
Combina estos datos con el seguimiento de las cifras del sistema de punto de venta y con la informaci\u00f3n operativa propia, como el tr\u00e1fico de clientes y la eficiencia del personal. En conjunto, pueden ser la clave para mejorar los resultados financieros y tomar decisiones acertadas.<\/p>\n
Haz que cada ocasi\u00f3n sea especial<\/h3>\n
Otra soluci\u00f3n es mejorar la experiencia del cliente. Aunque los precios del men\u00fa sean m\u00e1s altos y salgan a comer fuera con menos frecuencia, a la gente le gusta comer fuera de casa. Dales una raz\u00f3n para elegir tu restaurante.<\/p>\n
Aseg\u00farate de que tus comensales sepan que est\u00e1n pagando por mucho m\u00e1s que la comida. S\u00ed, pueden cocinar en casa, pero \u00bfson capaces de igualar tus platos estrella o tus especialidades de la semana?<\/p>\n
Para sacar partido a este concepto, es necesario promocionar tu marca y formar a tu equipo para que genere interacciones memorables. Generar expectaci\u00f3n entre los clientes y estar a la altura de las expectativas, ya sea en el comedor, en el servicio de comida para llevar o en el de reparto a domicilio, mejora la experiencia y fomenta que los clientes vuelvan.<\/p>\n
Estas dos estrategias \u2014la concienciaci\u00f3n financiera y la implicaci\u00f3n de los hu\u00e9spedes\u2014 son formas adicionales de hacer frente a los nubarrones de la inflaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"
Dos v\u00edas para alcanzar el \u00e9xito, incluso aunque la gente salga a comer fuera con menos frecuencia.<\/p>","protected":false},"author":19,"featured_media":5663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,69],"tags":[],"class_list":["post-5662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\n
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