{"id":5629,"date":"2022-05-04T12:36:00","date_gmt":"2022-05-04T17:36:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/school-menu-marketing-pays\/"},"modified":"2023-02-01T14:16:49","modified_gmt":"2023-02-01T20:16:49","slug":"la-promocion-de-los-menus-escolares-da-sus-frutos","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/school-menu-marketing-pays\/","title":{"rendered":"La promoci\u00f3n de los men\u00fas escolares da sus frutos"},"content":{"rendered":"<p>Dado que las exenciones del programa nacional de desayunos y almuerzos escolares del USDA caducar\u00e1n en breve, es probable que la financiaci\u00f3n de los programas de nutrici\u00f3n escolar sea una de las principales preocupaciones. Una estrategia para generar ingresos consiste en aumentar la participaci\u00f3n de los alumnos, y promocionar el men\u00fa es un buen punto de partida.&nbsp;<\/p>\n<p>Cada a\u00f1o te esfuerzas mucho por crear un men\u00fa apetecible, pero no te quedes ah\u00ed. Piensa como si fueras un restaurante: si no promocionaran su men\u00fa, \u00bfte molestar\u00edas en ir a comer all\u00ed?&nbsp;<\/p>\n<p>Para los centros de educaci\u00f3n primaria y secundaria, la recompensa de una mayor participaci\u00f3n se traduce en fondos para contratar nuevo personal, aumentar los salarios o compensar el incremento de los costes de los alimentos. A continuaci\u00f3n se indican algunos aspectos que debes tener en cuenta a la hora de promocionar tu men\u00fa:<\/p>\n<h3>Utiliza elementos visuales<\/h3>\n<p>Es cierto: comemos con los ojos. Muestra a los alumnos im\u00e1genes de los nuevos platos del men\u00fa. Si se trata de un plato ya preparado, pide al fabricante una foto para publicarla junto con el men\u00fa, tanto en la web como en el comedor. Yendo un paso m\u00e1s all\u00e1, personalizar con la imagen de marca las estaciones de preparaci\u00f3n de alimentos de tu comedor puede fomentar la fidelidad hacia el programa de nutrici\u00f3n escolar.&nbsp;<\/p>\n<h3>Comparte tu historia<\/h3>\n<p>Como miembro de la Generaci\u00f3n Z, <a href=\"https:\/\/www.forbes.com\/sites\/deloitte\/2021\/07\/22\/for-millennials-and-gen-zs-social-issues-are-top-of-mind-heres-how-organizations-can-drive-meaningful-change\/?sh=621247ee450c\">A los alumnos de primaria y secundaria les preocupa la protecci\u00f3n del medio ambiente.<\/a> \u00bfLlevas un control del desperdicio de alimentos o utilizas productos compostables? Los estudios demuestran que la gente es m\u00e1s propensa a comprar en organizaciones <a href=\"https:\/\/www.surveymonkey.com\/curiosity\/how-social-values-influence-consumer-purchase-behavior-and-brand-performance\/\">compartir sus valores<\/a>. Lo mismo ocurre con los alumnos. Al compartir tu historia, te ganas la confianza de los alumnos y sus familias como una opci\u00f3n acertada para su presupuesto destinado a la comida.&nbsp;<\/p>\n<h3>La variedad es lo m\u00e1s importante<\/h3>\n<p>Al igual que en los populares restaurantes de comida r\u00e1pida, los estudiantes buscan opciones gastron\u00f3micas que les permitan tener el control. Tanto si dispones de una cafeter\u00eda, una barra de ensaladas o cualquier otro tipo de barra de comida, pres\u00e9ntaselo a los estudiantes como una forma de darles ese control. Esto tambi\u00e9n reduce el desperdicio de comida, ya que los estudiantes son m\u00e1s propensos a comerse lo que ellos mismos eligen.<\/p>\n<p>Para ayudarte a promocionar tu men\u00fa, Gordon Food Service pone a tu disposici\u00f3n una serie de recursos. Echa un vistazo a los <a href=\"https:\/\/experience.gfs.com\/resources\/great-for-schools#h.z25nw27pfunl\">P\u00e1gina \u00abIdeal para colegios\u00bb<\/a> Visita Gordon Experience para obtener m\u00e1s informaci\u00f3n.<br \/>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentar la participaci\u00f3n de los alumnos haciendo hincapi\u00e9 en los elementos visuales, los valores y las opciones.<\/p>","protected":false},"author":19,"featured_media":5630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,69],"tags":[],"class_list":["post-5629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-k12-education","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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