{"id":5454,"date":"2021-04-12T19:46:00","date_gmt":"2021-04-13T00:46:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/define-your-healthcare-brand-and-deliver\/"},"modified":"2023-04-28T07:40:52","modified_gmt":"2023-04-28T12:40:52","slug":"define-tu-marca-en-el-sector-sanitario-y-ofrece","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/define-your-healthcare-brand-and-deliver\/","title":{"rendered":"Define tu marca en el sector sanitario y cumple tus promesas"},"content":{"rendered":"<p>La identidad de marca es tan importante en el sector sanitario y en las residencias para personas mayores como lo es en el mundo empresarial. Adem\u00e1s, es igual de fundamental: consiste en explicar a la gente qui\u00e9n eres y qu\u00e9 puedes hacer por ellos. Tu programa de alimentaci\u00f3n puede ayudarte a consolidar tu marca y a cumplir las promesas que haces.<\/p>\n<p>Todo el mundo promueve la innovaci\u00f3n y la buena salud. Los alimentos que ofreces y la forma en que se sirven te ayudan a destacar entre un sinf\u00edn de mensajes similares. Tu reto consiste en mantener tu marca en el buen camino.<\/p>\n<h3>Hazte las preguntas adecuadas<\/h3>\n<p>Tanto si se trata de un gran hospital como de una comunidad de vida independiente muy unida, empieza por abordar los problemas en tres \u00e1mbitos:<\/p>\n<p><strong>Identifica a tu p\u00fablico objetivo<\/strong><\/p>\n<ul>\n<li>\u00bfQui\u00e9n es tu cliente principal?<\/li>\n<li>\u00bfCu\u00e1les son sus expectativas en cuanto a la comida?<\/li>\n<li>\u00bfQu\u00e9 est\u00e1n haciendo tus competidores?<\/li>\n<\/ul>\n<p><strong>Realizar encuestas y analizar los resultados<\/strong><\/p>\n<ul>\n<li>\u00bfQu\u00e9 es lo que la gente sabe o valora de tu comunidad?<\/li>\n<li>\u00bfC\u00f3mo est\u00e1 reaccionando la gente ante tus mensajes?<\/li>\n<li>\u00bfCu\u00e1les son los miedos, los retos y los obst\u00e1culos de la gente?<\/li>\n<\/ul>\n<p><strong>Busca hilos en los que puedas intervenir<\/strong><\/p>\n<ul>\n<li>\u00bfA qui\u00e9nes ten\u00edan en cuenta las personas antes de elegir vuestra comunidad?<\/li>\n<li>\u00bfQu\u00e9 medidas est\u00e1 tomando tu servicio de restauraci\u00f3n para fomentar la fidelidad a la marca?<\/li>\n<\/ul>\n<h3>Ve en la direcci\u00f3n correcta<\/h3>\n<p>La encuesta fomenta la inclusi\u00f3n sobre la que puedes construir. Aprovecha las respuestas para saber qu\u00e9 es lo m\u00e1s importante para tu p\u00fablico. A continuaci\u00f3n, crea una identidad de marca decidiendo en qu\u00e9 quieres que se te reconozca como el mejor. Algunas posibilidades son:<\/p>\n<ul>\n<li>Excelente calidad de la comida<\/li>\n<li>Una experiencia excepcional (acogida, servicio, ambiente, etc.)<\/li>\n<li>Bienestar (comidas equilibradas, dieta MIND, etc.)<\/li>\n<li>Nutrici\u00f3n especializada (cardiaca, para la diabetes, de consistencia modificada, etc.)<\/li>\n<li>Responsabilidad social (concienciaci\u00f3n medioambiental, servicio a la comunidad, etc.)<\/li>\n<\/ul>\n<p>Quiz\u00e1 puedas ampliar algunos aspectos que ya funcionan bien. Quiz\u00e1 descubras cambios factibles que le faltan a tu programa, como servicio de habitaciones, un quiosco de caf\u00e9, entrega de comestibles a domicilio, un nuevo aperitivo o un tentempi\u00e9.<\/p>\n<p>Si un cambio est\u00e1 en consonancia con la promesa de tu marca, responde a las necesidades de tus destinatarios y ayuda a que tu programa destaque. Incluso un logro inmediato puede allanar el camino hacia el \u00e9xito a largo plazo.<\/p>\n<p>Descubre m\u00e1s sobre c\u00f3mo desarrollar tu marca y promocionar el programa gastron\u00f3mico de tu residencia para personas mayores como elemento diferenciador en nuestra nueva gu\u00eda, <a href=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/04\/GFS-Healthcare-Your-Food-Your-Story-Marketing-Guide.pdf\" target=\"_blank\" rel=\"noopener\"><em>Tu comida. Tu historia<\/em><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Empieza por saber a qui\u00e9n te diriges y qu\u00e9 es lo que les gusta para definir tu rumbo.<\/p>","protected":false},"author":19,"featured_media":5455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,69],"tags":[],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Define Your Healthcare Brand, and Deliver<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define Your Healthcare Brand, and Deliver\" \/>\n<meta property=\"og:description\" content=\"Start by knowing who you serve and what they love to build your direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T00:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T12:40:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Define tu marca en el sector sanitario y cumple tus promesas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/","og_locale":"es_ES","og_type":"article","og_title":"Define Your Healthcare Brand, and Deliver","og_description":"Start by knowing who you serve and what they love to build your direction.","og_url":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2021-04-13T00:46:00+00:00","article_modified_time":"2023-04-28T12:40:52+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@GFSDelivers","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Cody Rivers","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#article","isPartOf":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174"},"headline":"Define Your Healthcare Brand, and Deliver","datePublished":"2021-04-13T00:46:00+00:00","dateModified":"2023-04-28T12:40:52+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/"},"wordCount":348,"publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"image":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg","articleSection":["Healthcare &amp; Senior Living","Running Your Business"],"inLanguage":"es-US"},{"@type":"WebPage","@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/","url":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/","name":"Define tu marca en el sector sanitario y cumple tus promesas","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#primaryimage"},"image":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg","datePublished":"2021-04-13T00:46:00+00:00","dateModified":"2023-04-28T12:40:52+00:00","breadcrumb":{"@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#breadcrumb"},"inLanguage":"es-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/"]}]},{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#primaryimage","url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Healthcare-Building-your-Brand-760x400_0.jpg","width":760,"height":400,"caption":"A senior living dining worker brings meals to a couple seated at a table. Our markets and who we serve."},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.com\/es-us\/ideas\/define-tu-marca-en-el-sector-sanitario-y-ofrece\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Define Your Healthcare Brand, and Deliver"}]},{"@type":"WebSite","@id":"https:\/\/gfs.com\/en-us\/#website","url":"https:\/\/gfs.com\/en-us\/","name":"Gordon Food Service","description":"","publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-US"},{"@type":"Organization","@id":"https:\/\/gfs.com\/en-us\/#organization","name":"Gordon Food Service","url":"https:\/\/gfs.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","width":628,"height":210,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.youtube.com\/@GFSDelivers","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"}}]}},"_links":{"self":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/5454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/comments?post=5454"}],"version-history":[{"count":0,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/5454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media\/5455"}],"wp:attachment":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media?parent=5454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/categories?post=5454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/tags?post=5454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}