{"id":5362,"date":"2020-11-18T15:25:00","date_gmt":"2020-11-18T21:25:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/unwrap-profits-holiday-gift-boxes-and-meal-kits\/"},"modified":"2023-02-01T14:22:08","modified_gmt":"2023-02-01T20:22:08","slug":"desenvuelve-las-cajas-de-regalo-navidenas-y-los-kits-de-comida-de-unwrap-profits","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/unwrap-profits-holiday-gift-boxes-and-meal-kits\/","title":{"rendered":"Consigue beneficios con las cajas de regalo navide\u00f1as y los kits de comida"},"content":{"rendered":"<p>Los restaurantes han adaptado sus planes y men\u00fas a lo largo de 2020, y la temporada navide\u00f1a no ser\u00e1 una excepci\u00f3n. En lugar de grandes aglomeraciones en los comedores y eventos de catering, este a\u00f1o los propietarios buscan un nuevo enfoque. Las cajas de regalo y los kits de comida podr\u00edan ser la soluci\u00f3n.<\/p>\n<p>Los especialistas culinarios de Gordon Food Service proponen estas ideas para impulsar las ventas a los hosteleros que buscan una ventaja competitiva durante la temporada de Acci\u00f3n de Gracias y Navidad, que suele ser muy ajetreada.<\/p>\n<h3>Cajas de regalo<\/h3>\n<p>\u201cRegalar comida nunca pasa de moda\u201d, afirma el chef Bobby Viel. \u201cLas cajas de regalo son una oportunidad para que el empresario cree algo apetecible que la gente pueda disfrutar\u201d, explica. \u00abY puede tratarse de comida para disfrutar durante todo un fin de semana\u00bb. Entre las sugerencias se incluyen alimentos envasados en tarros, latas o bolsas:<\/p>\n<ul>\n<li>Fruta y frutos secos tostados<\/li>\n<li>Mermeladas, confituras, especias, aceites aromatizados y salami<\/li>\n<li>Quesos, untables y salsas<\/li>\n<li>Galletas saladas y panes<\/li>\n<\/ul>\n<p>En cualquier caja navide\u00f1a, no hay que olvidar el poder del marketing, afirma la chef Rachel Mazur. \u201cHay que tener siempre en cuenta el aspecto de la marca y asegurarse de que el nombre aparezca en las etiquetas de los productos\u201d, afirma. Otras ideas son incluir una tarjeta de felicitaci\u00f3n, un men\u00fa o un cup\u00f3n de descuento para una pr\u00f3xima visita.&nbsp;<\/p>\n<p>Para que resulten m\u00e1s atractivas, aseg\u00farate de que cada caja parezca un regalo: utiliza un forro festivo en el interior y, en el exterior, una cinta, un lazo y una etiqueta de regalo para darle un toque especial.<\/p>\n<h3>Kits de comida<\/h3>\n<p>Una lecci\u00f3n que hemos aprendido durante el D\u00eda de la Madre y la Semana Santa es que los kits de comida y las comidas familiares ofrecen comodidad a los clientes y hacen que tu restaurante sea la primera opci\u00f3n en la que piensan. Estas comidas pueden presentarse de varias formas:<\/p>\n<ul>\n<li><strong>Kits de comida.<\/strong> Ofrece una cena completa \u2014pavo, jam\u00f3n, pasta, etc.\u2014 lista para servir o para calentar y comer. Esto tambi\u00e9n sirve para las especialidades de tu local: platos vegetarianos de temporada, ensaladas, barras de tacos, etc. Promociona esta idea como una forma de aportar comodidad durante las fiestas.<\/li>\n<li><strong>Platos \u00abdeconstruidos\u00bb.<\/strong> Proporciona todos los ingredientes junto con las instrucciones para preparar la comida en casa. Promociona esta idea como una forma de que las familias disfruten de las fiestas tanto en la cocina como en la mesa.<\/li>\n<\/ul>\n<p>Ninguna de estas ideas se limita a las fiestas. Son una forma estupenda de conectar con los clientes a los que les encanta tu comida, pero que no se sienten c\u00f3modos comiendo entre mucha gente. Siguiendo el ejemplo de Blue Apron, Wild Oats Bakery &amp; Cafe, en Brunswick (Maine), logr\u00f3 mantenerse a flote durante la pandemia, recuerda Viel.<\/p>\n<p>\u201cSeleccionaron algunos de sus mejores productos de panader\u00eda y vendieron sus recetas por separado, creando un ingenioso material para el punto de venta, instrucciones de preparaci\u00f3n y una caja con la marca\u201d, explica. \u201cIncluso grabaron algunos v\u00eddeos: si comprabas la caja de recetas, encontrabas un enlace especial que mostraba c\u00f3mo preparar la receta\u201d.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Lleva tu marca a casa estas fiestas con peque\u00f1os regalos para los calcetines navide\u00f1os y productos pr\u00e1cticos para las comidas.<\/p>","protected":false},"author":19,"featured_media":5363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unwrap Profits with Holiday Gift Boxes and Meal Kits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/desenvuelve-las-cajas-de-regalo-navidenas-y-los-kits-de-comida-de-unwrap-profits\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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