{"id":5357,"date":"2020-11-11T16:17:00","date_gmt":"2020-11-11T22:17:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/portability-4-steps-improve-your-pickup-and-delivery-process\/"},"modified":"2023-02-01T14:22:08","modified_gmt":"2023-02-01T20:22:08","slug":"portabilidad-4-pasos-para-mejorar-tu-proceso-de-recogida-y-entrega","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/portability-4-steps-improve-your-pickup-and-delivery-process\/","title":{"rendered":"Portabilidad: 4 pasos para mejorar tu proceso de recogida y entrega"},"content":{"rendered":"

\u201c\u00bfPor qu\u00e9 tardan tanto? A estas alturas ya me habr\u00eda preparado la comida yo mismo\u201d. La experiencia del cliente lo es todo. Esto se aplica tanto a tu programa de comida para llevar como a tu comedor. <\/p>\n

A nadie le gustan las complicaciones, y tu empresa tiene mucho control a la hora de ofrecer un proceso sencillo y fluido en todas las etapas, desde el pedido hasta la recogida o la entrega. Resulta \u00fatil dividirlo en cuatro pasos:<\/p>\n

1. Pedidos de los clientes<\/h3>\n

Si utilizas una plataforma digital, evita frustraciones manteniendo tu men\u00fa actualizado. Aseg\u00farate tambi\u00e9n de que tu personal utilice el men\u00fa y los precios actualizados cuando atienda a los clientes que llamen por tel\u00e9fono. Por \u00faltimo, ind\u00edcales una hora aproximada en la que estar\u00e1 listo su pedido y dales instrucciones sobre los procedimientos de recogida o entrega.<\/p>\n

2. Preparaci\u00f3n de alimentos<\/h3>\n

Para todos los pedidos para llevar, es necesario disponer de una zona espec\u00edfica para que los clientes o los repartidores recojan los pedidos. Antes de que los pedidos lleguen a esta zona, revisa una lista de comprobaci\u00f3n que incluya no solo la comida, sino tambi\u00e9n todos los dem\u00e1s art\u00edculos \u2014servilletas, cubiertos, condimentos, cupones, tarjetas de comentarios, etc.\u2014 que se incluyen en el paquete.<\/p>\n

3. Llegada de los hu\u00e9spedes<\/h3>\n

Cuando lleguen los clientes, expl\u00edcales claramente c\u00f3mo funciona el servicio de recogida. Coloca carteles para indicar las plazas de aparcamiento destinadas a la recogida. Si ofreces este servicio, facilita un n\u00famero al que se pueda enviar un mensaje de texto o llamar para solicitar el servicio en la acera: a los clientes les gusta y evita que se formen colas en tu local. Plant\u00e9ate habilitar un acceso por la puerta trasera para los repartidores de servicios externos, de modo que el personal pueda atender a los clientes que se encuentran en el local. Si el espacio lo permite, utiliza una estanter\u00eda o un mostrador para la recogida sin contacto.<\/p>\n

4. Pago<\/h3>\n

Los pagos sin contacto son cada vez m\u00e1s populares, pero no pases por alto los puntos de contacto importantes con los clientes que mejoran su experiencia. Inf\u00f3rmales sobre tu programa de fidelizaci\u00f3n. An\u00edmales a volver con un cup\u00f3n o un descuento. Cu\u00e9ntales cu\u00e1les son tus ofertas especiales diarias o semanales. <\/p>\n

Si te tomas tu tiempo para revisar tu proceso de recogida, podr\u00e1s introducir peque\u00f1os cambios que mantengan a los clientes satisfechos, fomenten las buenas valoraciones y fomenten la fidelidad de los clientes.<\/p>\n

\u2014Escrito por Adam Walkover, especialista culinario de Gordon Food Service <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ofrecer una experiencia fluida y sencilla fomenta la fidelidad de los clientes.<\/p>","protected":false},"author":19,"featured_media":5358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nPortability: 4 Steps to Improve Your Pickup and Delivery Process<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/portabilidad-4-pasos-para-mejorar-tu-proceso-de-recogida-y-entrega\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portability: 4 Steps to Improve Your Pickup and 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