{"id":5349,"date":"2020-11-04T20:13:00","date_gmt":"2020-11-05T02:13:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/contact-tracing-taking-names-and-promoting-safety\/"},"modified":"2023-02-01T14:22:07","modified_gmt":"2023-02-01T20:22:07","slug":"rastreo-de-contactos-registro-de-datos-y-fomento-de-la-seguridad","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/contact-tracing-taking-names-and-promoting-safety\/","title":{"rendered":"Rastreo de contactos: registrar nombres y fomentar la seguridad"},"content":{"rendered":"

El letrero de bienvenida de tu restaurante est\u00e1 encendido y te has comprometido a garantizar la seguridad frente a la pandemia y la comodidad de los comensales. Se han implantado medidas como el uso de mascarillas y guantes, la distribuci\u00f3n de las mesas respetando la distancia social y unas estrictas pr\u00e1cticas de desinfecci\u00f3n. La \u00faltima novedad es el rastreo de contactos.<\/p>\n

El rastreo de contactos consiste en recopilar los nombres, n\u00fameros de tel\u00e9fono u otros datos de contacto de los comensales y conservarlos de forma segura para utilizarlos \u00fanicamente en caso de que se detecte un caso positivo de COVID-19. En ese momento, la informaci\u00f3n puede ayudar a las autoridades sanitarias a alertar a los comensales y al personal del restaurante que puedan haber estado en contacto con la persona infectada.<\/p>\n

\u00bfY qu\u00e9 hay de la privacidad de los hu\u00e9spedes?<\/h3>\n

La recopilaci\u00f3n de informaci\u00f3n puede ser objeto de controversia. Tanto si el rastreo de contactos es una obligaci\u00f3n legal como si se trata de una decisi\u00f3n empresarial, forma a tu personal sobre c\u00f3mo gestionar las objeciones y cu\u00e1ndo comunicar estas situaciones a la direcci\u00f3n. A continuaci\u00f3n, te indicamos algunos factores que debes tener en cuenta:<\/p>\n

Proteger los datos de los clientes (ya sea guard\u00e1ndolos en tarjetas dentro de una caja de seguridad o mediante medidas tecnol\u00f3gicas de seguridad).
Averigua cu\u00e1nto tiempo hay que conservar los datos (en algunas zonas se exige un n\u00famero determinado de d\u00edas).
Protege la privacidad de los clientes (nunca compartas ni a\u00f1adas datos a tu base de datos de marketing a menos que el cliente d\u00e9 su consentimiento expl\u00edcito).<\/p>\n

\u00bfC\u00f3mo recopilo datos?<\/h3>\n

Esto es nuevo para todos. Puede resultar inc\u00f3modo pedir datos personales y tambi\u00e9n lo es facilitarlos. Estas opciones pueden aliviar el estr\u00e9s que supone recabar informaci\u00f3n de tus clientes:<\/p>\n

Generar un c\u00f3digo QR<\/strong>
Crea un formulario sencillo en Google, Excel o Survey Monkey<\/a> y pide a cada persona que escanee el c\u00f3digo e introduzca la informaci\u00f3n. Tambi\u00e9n dispones de una tableta digital en la entrada para quienes no tengan smartphone. Utiliza este generador gratuito de c\u00f3digos QR de VIPinsiders<\/a> o crea uno propio<\/a>.<\/p>\n

Utiliza un sistema de reservas<\/strong>
Sistemas de seguimiento de reservas, como OpenTable<\/a>, recopilar la informaci\u00f3n de los hu\u00e9spedes. Algunas plataformas pueden utilizarse en un iPad u otra tableta para realizar el registro de entrada de forma aut\u00f3noma. <\/p>\n

Haz que sea divertido<\/strong>
Recoge los datos en un boleto de rifa para participar en un sorteo semanal y entrega tarjetas regalo como premios. Lo \u00fanico que hay que hacer es introducir el boleto en una urna de rifa segura. <\/p>\n

Disponer de un formulario en papel<\/strong>
Pide a tus camareros que recopilen los datos de los comensales en un formulario sencillo (como una ficha) antes de que hagan el pedido. Esto puede evitar que se formen aglomeraciones en la entrada en las horas punta. Adem\u00e1s, pregunta a los comensales si quieren que los a\u00f1adas a la lista de correo electr\u00f3nico de tu restaurante para recibir avisos sobre las pr\u00f3ximas ofertas especiales.<\/p>\n

Conf\u00eda en tu sistema de punto de venta<\/strong>
Pide al camarero que introduzca el nombre y el n\u00famero de tel\u00e9fono de cada cliente en el sistema de pedidos del punto de venta. Es una buena forma de organizar los formularios en papel.<\/p>","protected":false},"excerpt":{"rendered":"

Hay muchas formas de recopilar informaci\u00f3n sobre los hu\u00e9spedes y de promover la salud de la comunidad.<\/p>","protected":false},"author":19,"featured_media":5350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nContact Tracing: Taking Names and Promoting Safety<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/rastreo-de-contactos-registro-de-datos-y-fomento-de-la-seguridad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contact Tracing: Taking Names 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