{"id":5342,"date":"2020-10-23T13:31:00","date_gmt":"2020-10-23T18:31:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/portability-raise-your-takeout-game-menu-level\/"},"modified":"2023-02-01T14:18:38","modified_gmt":"2023-02-01T20:18:38","slug":"la-portabilidad-te-permite-llevar-tu-menu-de-comida-para-llevar-a-otro-nivel","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/portability-raise-your-takeout-game-menu-level\/","title":{"rendered":"Portabilidad: mejora tu oferta de comida para llevar desde el men\u00fa"},"content":{"rendered":"<p>Ahora que la comida para llevar se est\u00e1 convirtiendo en algo cada vez m\u00e1s habitual e importante, es el momento de analizar detenidamente tu carta. Cada plato, incluso aquellos que se empaquetan en una caja para consumirlos m\u00e1s tarde, da una imagen de tu restaurante y de tu marca. Es hora de plantearte de forma estrat\u00e9gica tu programa de comida para llevar.<\/p>\n<h3>\u00bfPor d\u00f3nde empiezo?<\/h3>\n<p>La experiencia que viven tus clientes al entrar por primera vez en tu local les deja una impresi\u00f3n que, a menudo, determina si volver\u00e1n. Lo mismo ocurre con la comida para llevar. Cada vez que se abre un envase de comida para llevar, el cliente se forma una impresi\u00f3n basada en lo que ve y en lo que prueba. Esto abre la puerta a un men\u00fa que funcione tanto para los clientes como para tu negocio. Aqu\u00ed tienes tres aspectos del men\u00fa para llevar que debes tener en cuenta:<\/p>\n<ul>\n<li>Retira los art\u00edculos que no se transportan bien.<\/li>\n<li>Elimina los platos que sean complicados de preparar o que requieran mucho trabajo.<\/li>\n<li>Promociona los platos estrella de tu carta: son muy populares y tienen un margen elevado.<\/li>\n<\/ul>\n<h3>Echa un vistazo detenidamente al men\u00fa<\/h3>\n<p>Prueba los elementos del men\u00fa tal y como lo har\u00eda un cliente y comprueba por ti mismo en qu\u00e9 medida reflejan o potencian tu marca. A la hora de evaluarlos, hazte estas dos preguntas:<\/p>\n<p><strong>\u00bfSe transporta bien?&nbsp;<\/strong><\/p>\n<p>Muchos alimentos fritos pierden su textura crujiente y se empapan. Lo mismo ocurre con los bocadillos rellenos de condimentos. \u00bfNachos? No es la mejor idea: el queso se vuelve gomoso al enfriarse. Entre los platos que se transportan bien se incluyen los para compartir, como los platos combinados o los alimentos con salsas sustanciosas. Los platos para compartir resultan atractivos porque la gente suele pedir comida para llevar no solo para s\u00ed misma, sino tambi\u00e9n para otros. Una forma estupenda de determinar qu\u00e9 platos dan la talla es preguntarte: \u201c\u00bfSe transporta y se recalienta bien este plato, como si fueran las sobras de ayer?\u201d.\u201d<\/p>\n<p><strong>\u00bfTe parece apetecible?<\/strong><\/p>\n<p>La presentaci\u00f3n de la comida para llevar suele pasarse por alto con facilidad. Es bueno recordar que la gente come primero con los ojos, as\u00ed que empaqueta la comida con esmero y cuidado. Cuando se abre una caja de comida para llevar y el contenido se ha desplazado hacia un lado formando un charco, es casi seguro que el cliente no volver\u00e1 a pedir. Coloca los condimentos y las guarniciones en recipientes o compartimentos separados para lograr una presentaci\u00f3n atractiva.<\/p>\n<h3>He aqu\u00ed por qu\u00e9 es importante<\/h3>\n<p>Quiz\u00e1 tengas que ajustar un poco tu men\u00fa, pero los platos deben tener el mismo aspecto y saber igual de bien al sacarlos de la caja que cuando se sirven en un plato en la mesa. Cuando ofreces calidad, consistencia y una buena relaci\u00f3n calidad-precio, los clientes lo notan. Y volver\u00e1n a pedir comida para llevar en los establecimientos que destaquen.<\/p>\n<p><em>\u2014 Escrito por Derek Seigfried, especialista culinario de Gordon Food Service<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ya sea en un plato o en una caja, la comida representa la imagen de marca de tu restaurante.<\/p>","protected":false},"author":19,"featured_media":5343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portability: Raise Your Takeout Game at the Menu Level<\/title>\n<meta name=\"robots\" content=\"index, follow, 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