{"id":5334,"date":"2020-10-12T15:08:00","date_gmt":"2020-10-12T20:08:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/portability-enhancing-your-takeout-offering\/"},"modified":"2023-02-01T14:18:37","modified_gmt":"2023-02-01T20:18:37","slug":"portabilidad-que-mejora-tu-oferta-de-comida-para-llevar","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/portability-enhancing-your-takeout-offering\/","title":{"rendered":"Portabilidad: c\u00f3mo mejorar tu oferta de comida para llevar"},"content":{"rendered":"<p>El sector de la restauraci\u00f3n ha cambiado durante la pandemia. A medida que los empresarios luchan por mantener la rentabilidad, se han visto obligados a adaptarse. <a href=\"https:\/\/gfs.com\/es-us\/ideas\/apostar-por-la-portabilidad\/\">Portabilidad<\/a> se ha convertido en una prioridad, no solo en una palabra de moda, y es fundamental para la supervivencia.&nbsp;<\/p>\n<p>Los operadores del sector hostelero se han visto obligados a replantearse sus modelos de negocio, lo que incluye buscar opciones alternativas de ingresos. Hay muchas ideas que tienen que ver con vuestro programa de portabilidad.&nbsp;<\/p>\n<h3>Kits de comida y opciones para llevar<\/h3>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/los-restaurantes-pueden-ofrecer-comidas-deliciosas-y-productos-de-primera-necesidad\/\">Kits de comida<\/a> y las opciones para llevar se han convertido r\u00e1pidamente en las principales alternativas para los restaurantes. Entre ellas se pueden incluir:<\/p>\n<ul>\n<li>Bandejas con productos para llevar y hornear.<\/li>\n<li>S\u00e1ndwiches listos para comer.<\/li>\n<li>Comidas individuales listas para calentar y comer.<\/li>\n<\/ul>\n<p>El <a href=\"https:\/\/uploads-ssl.webflow.com\/5e6fb19a39a597082c58a056\/5e9617475d4b30d2801ebb8b_ThirdParty_EATNEWS.pdf\">opciones para llevar<\/a> son ilimitadas para los operadores dispuestos a adaptar los platos actuales de la carta o a introducir nuevos platos que quiz\u00e1 hayan estado barajando en el pasado.<\/p>\n<h3>La oportunidad de los contenidos compartibles<\/h3>\n<p>Las recetas tem\u00e1ticas para compartir tambi\u00e9n est\u00e1n ganando popularidad ahora que muchos estados est\u00e1n empezando a relajar las restricciones sociales. La gente se re\u00fane en peque\u00f1os grupos en los jardines o en los parques p\u00fablicos y busca ideas de comida f\u00e1ciles de preparar. Aqu\u00ed tienes tres opciones divertidas:<\/p>\n<ul>\n<li>Los mariscos se cuecen en una \u201colla vaporera\u201d lista para usar.\u201d<\/li>\n<li>Tablas de embutidos en una caja con todos los acompa\u00f1amientos.<\/li>\n<li>Ideas de \u201calmuerzo y formaci\u00f3n\u201d para hacer uno mismo, como un paquete con ingredientes para preparar rollitos de sushi.<\/li>\n<\/ul>\n<p>Cualquiera de estas ideas puede incluir un enlace a un v\u00eddeo explicativo en la p\u00e1gina web de tu establecimiento. Destacar a tu chef en este v\u00eddeo es una forma estupenda de levantar la moral del personal y crear un v\u00ednculo especial con los clientes.&nbsp;<\/p>\n<h3>La imagen de marca y mucho m\u00e1s<\/h3>\n<p>La venta de productos al por menor dentro del restaurante supone una fuente de ingresos que, adem\u00e1s, refuerza la imagen de marca. Empaquetar productos emblem\u00e1ticos para llevar con el logotipo de tu restaurante es una forma estupenda de dar visibilidad a la marca en el hogar del cliente y fomentar as\u00ed la fidelidad. Plant\u00e9ate incluir tu marca en productos como:<\/p>\n<ul>\n<li>Salsas para mojar.<\/li>\n<li>Mezclas de especias.<\/li>\n<li>Ingredientes para c\u00f3cteles.<\/li>\n<\/ul>\n<p>Si tu restaurante es conocido por sus platos estrella, estos tambi\u00e9n se pueden presentar en envases personalizados para su venta al por menor. Algunas opciones:<\/p>\n<ul>\n<li>Un cuarto de gal\u00f3n de tu salsa marinara.<\/li>\n<li>Una pinta de vuestros encurtidos caseros.<\/li>\n<li>Una libra de tu carne de cerdo ahumada.&nbsp;<\/li>\n<\/ul>\n<h3>La adaptaci\u00f3n adopta muchas formas<\/h3>\n<p>Una cosa que tiene muy clara la gente del sector de la restauraci\u00f3n en esta pandemia es que no hay una soluci\u00f3n \u00fanica v\u00e1lida para todos. Cada negocio y cada grupo demogr\u00e1fico es \u00fanico, y dar con la f\u00f3rmula perfecta para el \u00e9xito puede suponer todo un reto.<\/p>\n<p>Es fundamental fijarse en lo que funciona para otros operadores, consultar con expertos y, sobre todo, escuchar las necesidades de los clientes. Y no hay que pasar por alto la comunicaci\u00f3n. Las redes sociales son muy eficaces para dar a conocer tus ofertas exclusivas. &nbsp;<\/p>\n<p><em>\u2014 Escrito por Rachel Mazur, especialista culinaria de Gordon Food Service<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La flexibilidad en la oferta de comida para llevar ayuda a los restaurantes a destacar en tiempos dif\u00edciles.<\/p>","protected":false},"author":19,"featured_media":5335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,69],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portability: Enhancing Your Takeout Offering<\/title>\n<meta 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