{"id":5334,"date":"2020-10-12T15:08:00","date_gmt":"2020-10-12T20:08:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/portability-enhancing-your-takeout-offering\/"},"modified":"2023-02-01T14:18:37","modified_gmt":"2023-02-01T20:18:37","slug":"portability-enhancing-your-takeout-offering","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/portability-enhancing-your-takeout-offering\/","title":{"rendered":"Portability: Enhancing Your Takeout Offering"},"content":{"rendered":"<p>The restaurant industry has changed during the pandemic. As operators fight to remain profitable, they\u2019ve found it necessary to adapt. <a href=\"https:\/\/gfs.com\/es-us\/ideas\/embracing-portability\/\">Portability<\/a> has become a priority, not just a buzzword, and it\u2019s vital for survival.&nbsp;<\/p>\n<p>Operators in the hospitality business have been forced to rethink their business models, and that includes exploring alternative options for income. There are lots of ideas that involve your portability program.&nbsp;<\/p>\n<h3>Meal kits and to-go options<\/h3>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/restaurants-can-provide-delicious-meals-and-essentials\/\">Meal kits<\/a> and grab-and-go offerings have quickly risen as top options for restaurants. These can include:<\/p>\n<ul>\n<li>Trays of take-and-bake items.<\/li>\n<li>Ready-to-eat sandwiches.<\/li>\n<li>Personal-sized heat-and-eat meals.<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/uploads-ssl.webflow.com\/5e6fb19a39a597082c58a056\/5e9617475d4b30d2801ebb8b_ThirdParty_EATNEWS.pdf\">off-premise options<\/a> are unlimited for operators willing to adapt current menu items or introduce new items they may have been considering in the past.<\/p>\n<h3>The shareables opportunity<\/h3>\n<p>Themed shareables are also gaining popularity as many states are starting to ease social restrictions. People are gathering in small groups in backyards or public parks, and they\u2019re looking for easy food ideas. Here are three fun options:<\/p>\n<ul>\n<li>Seafood boils in a ready to go \u201csteamer pot.\u201d<\/li>\n<li>Charcuterie boards in a box with all the accoutrements.<\/li>\n<li>DIY \u201clunch and learn\u201d concepts, such as a package with sushi roll ingredients.<\/li>\n<\/ul>\n<p>Any of these ideas can include a link to a \u201chow to\u201d video on your operation\u2019s web page. Highlighting your chef in this video is a great way to boost morale with staff and create a special connection with customers.&nbsp;<\/p>\n<h3>Branding and beyond<\/h3>\n<p>Marketing retail items inside the restaurant provides an income stream that also increases branding strength. Packaging take-alongs of signature items with your restaurant\u2019s logo is a great way to create visibility inside a customer\u2019s home to encourage repeat business. Consider adding your brand to items like:<\/p>\n<ul>\n<li>Dipping sauces.<\/li>\n<li>Spice blends.<\/li>\n<li>Cocktail mixers.<\/li>\n<\/ul>\n<p>If your restaurant is known for signature menu items, these also can be placed into branded packaging for retail. Some options:<\/p>\n<ul>\n<li>A quart of your marinara sauce.<\/li>\n<li>A pint of your housemade pickles.<\/li>\n<li>A pound of your smoked pork.&nbsp;<\/li>\n<\/ul>\n<h3>Adaptation takes many forms<\/h3>\n<p>One thing that\u2019s crystal clear to restaurateurs in this pandemic is that there\u2019s no cookie cutter solution. Every business and demographic is unique, and finding your sweet spot for success can be a challenge.<\/p>\n<p>It\u2019s imperative to watch what\u2019s working for other operators, consult with experts and, above all, listen to customers\u2019 needs. And don\u2019t overlook messaging. Social media is highly effective for communicating your unique offerings. &nbsp;<\/p>\n<p><em>\u2014 Written by Gordon Food Service Culinary Specialist Rachel Mazur<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Flexibility with off-premise food helps restaurants find an edge during tough times.<\/p>","protected":false},"author":19,"featured_media":5335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,69],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portability: Enhancing Your Takeout Offering<\/title>\n<meta name=\"robots\" content=\"index, follow, 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