{"id":5295,"date":"2020-08-07T14:08:00","date_gmt":"2020-08-07T19:08:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/build-your-restaurants-sales-strong-portability-program\/"},"modified":"2023-02-01T14:22:05","modified_gmt":"2023-02-01T20:22:05","slug":"crea-un-programa-de-fidelizacion-eficaz-para-tu-restaurante","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/build-your-restaurants-sales-strong-portability-program\/","title":{"rendered":"Aumenta las ventas de tu restaurante con un programa de comida para llevar eficaz"},"content":{"rendered":"<p>Gestionar un programa de portabilidad puede resultar complejo y, en ocasiones, llevar mucho tiempo. Un programa s\u00f3lido fomenta las ventas y la fidelidad de los clientes. Los consumidores tardan en volver al servicio de comedor, por lo que tus servicios de comida para llevar, entrega a domicilio, recogida en la acera, drive-thru y otros seguir\u00e1n siendo importantes en la forma en que los consumidores salen a comer fuera. &nbsp;<\/p>\n<p>A continuaci\u00f3n se indican los aspectos clave de tu empresa que debes tener en cuenta a la hora de evaluar tu programa:<\/p>\n<h3>1. Tomar el pedido<\/h3>\n<p><em>Trata ese contacto en l\u00ednea o esa llamada telef\u00f3nica igual que si se tratara de un cliente que entra en el local para disfrutar de una comida tranquilamente. Utiliza esta lista de comprobaci\u00f3n para preguntarte si est\u00e1s haciendo todo lo posible para que el proceso de pedido sea fluido.<\/em><\/p>\n<ul>\n<li>\u00bfHay alguna instrucci\u00f3n especial para la recogida o la entrega (incluidas las opciones sin contacto)?<\/li>\n<li>\u00bfSe ha solicitado alguna hora concreta para la recogida o la entrega?<\/li>\n<li>Si vas a recoger el pedido en la acera, \u00bfpodr\u00edas indicarnos la marca, el modelo y el color del coche?<\/li>\n<li>\u00bfEst\u00e1s a\u00f1adiendo productos al pedido sugiriendo entrantes, ensaladas y postres?<\/li>\n<li>\u00bfEst\u00e1s sugiriendo alguna bebida (sobre todo si hay opciones con alcohol)?<\/li>\n<li>Pregunta si es para una ocasi\u00f3n especial, ya que quiz\u00e1 quieras incluir algo extra con el pedido.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. Embalaje del pedido<\/h3>\n<p><em>La eficiencia en los servicios de comida para llevar y a domicilio contribuye a mantener tu margen de beneficio. \u00bfAlguna de estas \u00e1reas podr\u00eda mejorar la eficiencia de tu equipo a la hora de preparar los pedidos?&nbsp;<\/em><\/p>\n<ul>\n<li>\u00bfTen\u00e9is un proceso paso a paso para preparar los pedidos?<\/li>\n<li>\u00bfSe puede acceder a todo lo necesario en un punto de recogida de comida para llevar?<\/li>\n<li>\u00bfSon necesarios los cubiertos de pl\u00e1stico y los condimentos? Quiz\u00e1 puedas prescindir de ellos.<\/li>\n<li>\u00bfHay instrucciones para cocinar o recalentar?<\/li>\n<li>\u00bfEl embalaje se ajusta a tu marca?<\/li>\n<li>\u00bfUtilizas precintos a prueba de manipulaciones en los envases o bolsas?<\/li>\n<\/ul>\n<h3>3. Presentaci\u00f3n del pedido<\/h3>\n<p><em>Tu comida es la protagonista, y los clientes est\u00e1n deseando comer. Esa transacci\u00f3n fomenta la fidelidad y la repetici\u00f3n de compras. \u00bfTienes alg\u00fan proceso para presentar los pedidos a los clientes?<\/em><\/p>\n<ul>\n<li>\u00bfTe diriges al cliente por su nombre?<\/li>\n<li>\u00bfRevisas el pedido con el cliente?<\/li>\n<li>\u00bfHas cobrado el importe si no se cobr\u00f3 en el momento de realizar el pedido?<\/li>\n<li>\u00bfLe has dado las gracias al cliente por su nombre para animarle a volver?&nbsp;<br \/>\t&nbsp;<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Dado que el servicio en el local est\u00e1 limitado, piensa en formas de sacar el m\u00e1ximo partido a la comida para llevar y a los servicios de reparto a domicilio.\u00a0<\/p>","protected":false},"author":19,"featured_media":5296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,69],"tags":[],"class_list":["post-5295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build restaurant sales through your portability program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/crea-un-programa-de-fidelizacion-eficaz-para-tu-restaurante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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