{"id":5288,"date":"2020-07-24T18:57:00","date_gmt":"2020-07-24T23:57:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/smaller-menu-upgraded-takeout-and-delivery-pay\/"},"modified":"2023-02-01T14:17:07","modified_gmt":"2023-02-01T20:17:07","slug":"menu-mas-reducido-mejora-de-los-servicios-de-comida-para-llevar-y-a-domicilio-pago","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/smaller-menu-upgraded-takeout-and-delivery-pay\/","title":{"rendered":"Un men\u00fa m\u00e1s reducido y la mejora de los servicios de comida para llevar y a domicilio dan sus frutos"},"content":{"rendered":"<p>Simplificar la carta. Ampliar la oferta de comida para llevar. Poner en marcha el servicio a domicilio. Replantearse las medidas de seguridad. Para un bar y asador de la Pen\u00ednsula Superior de M\u00edchigan, 2020 ha supuesto un gran punto de partida.<\/p>\n<p>Cerrado al p\u00fablico para comer en el local durante casi tres meses, <a href=\"https:\/\/www.wickedsistersault.com\/\">La hermana malvada<\/a> en Sault Ste. Marie no tuvo m\u00e1s remedio que reducir el tama\u00f1o de su ya modesto <a href=\"https:\/\/gfs.com\/es-us\/ideas\/soluciones-creativas-para-menus\/\">men\u00fa<\/a> en torno a 20% y optar por soluciones externas.<\/p>\n<p>Se eliminaron dos ensaladas, un aperitivo, un bocadillo y un par de hamburguesas. La eliminaci\u00f3n de una ensalada de remolacha asada con frutos secos especiados y de un s\u00e1ndwich de corned beef cortado a mano supuso un ahorro de mano de obra. La eliminaci\u00f3n de una hamburguesa de bisonte, un producto de ventas moderadas, redujo el stock, al igual que la de una hamburguesa que no se transportaba tan bien como las de ternera.<\/p>\n<p>\u201cNos estresaba no poder llevar a cabo algunas cosas como quer\u00edamos, y me da pena no poder atender a algunos clientes\u201d, afirma la propietaria, Cathy Howell. \u201cDecir \u2018Bueno, lo siento, es culpa del COVID\u2026\u2019 es una forma estupenda de explicar nuestras decisiones\u201d.\u201d<\/p>\n<p>Una opci\u00f3n era <a href=\"https:\/\/gfs.com\/es-us\/ideas\/10-consejos-para-que-la-comida-para-llevar-te-sepa-mejor\/\">entrega inicial<\/a>. El Wicked Sister siempre hab\u00eda ofrecido comida para llevar, pero, incluso en los mejores momentos, solo representaba un 10% del negocio. Howell ten\u00eda previsto ampliar el servicio de reparto a domicilio cuando el cierre le dej\u00f3 sin otra opci\u00f3n.&nbsp;<\/p>\n<p>Utiliz\u00f3 sus servilletas desechables de catering, con tacto de lino, tenedores y cuchillos ecol\u00f3gicos, as\u00ed como cintas para servilletas con la marca y cajas para llevar de alta gama, para hacerse un hueco en una ciudad donde los servicios de reparto a domicilio a\u00fan no han calado. Exige un pedido m\u00ednimo de $15 y cobra $5 en concepto de gastos de env\u00edo.&nbsp;<\/p>\n<p>Tuvo tanto \u00e9xito que sigue siendo un negocio 30%, a pesar de que el servicio de comida en el local es limitado.&nbsp;<\/p>\n<p>\u201cMe encanta aprender. Asisto a las ferias de Gordon Food Service y, gracias a los seminarios, supe que el sector de la comida para llevar era algo a tener en cuenta\u201d, afirma. \u201cQuer\u00eda marcar la pauta en la comunidad en lugar de ir a la zaga de otros\u201d.\u201d<\/p>\n<p>Howell elogia a su equipo por haber cambiado de estrategia para mejorar el servicio de comida para llevar y por su compromiso con <a href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/community\/organizations\/business-employers\/bars-restaurants.html\">seguridad<\/a>. Durante el cierre, los cocineros envol\u00edan y empaquetaban los alimentos, mientras que los camareros y los meseros pasaban a desempe\u00f1ar funciones de coordinadores de servicio, empaquetadores y repartidores. Al reabrir, los miembros del equipo se sometieron a controles de temperatura y cuestionarios de salud, y se pusieron mascarillas. Adem\u00e1s, se esforzaron por hacer patente la aplicaci\u00f3n de las medidas de limpieza y desinfecci\u00f3n, algo que los clientes notan.<\/p>\n<p>\u201cEste sitio no funciona solo porque yo quiera. Se necesita un equipo de verdad\u201d.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abThe Wicked Sister\u00bb aprende a cuidar de sus empleados, clientes y negocio durante unos meses dif\u00edciles.<\/p>","protected":false},"author":19,"featured_media":5289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smaller Menu, Upgraded Takeout and Delivery Pay Off<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/menu-mas-reducido-mejora-de-los-servicios-de-comida-para-llevar-y-a-domicilio-pago\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smaller Menu, Upgraded Takeout and Delivery Pay Off\" \/>\n<meta property=\"og:description\" content=\"The Wicked Sister learns to take care of employees, customers and business during tough months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/menu-mas-reducido-mejora-de-los-servicios-de-comida-para-llevar-y-a-domicilio-pago\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T23:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T20:17:07+00:00\" \/>\n<meta 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