{"id":5217,"date":"2020-03-23T16:31:00","date_gmt":"2020-03-23T21:31:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/open-takeout-business-let-people-know\/"},"modified":"2023-02-01T14:19:58","modified_gmt":"2023-02-01T20:19:58","slug":"abre-el-servicio-de-comida-para-llevar-y-hazlo-saber-a-la-gente","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/open-takeout-business-let-people-know\/","title":{"rendered":"Abierto al p\u00fablico (para comida para llevar). Hazlo saber a todo el mundo."},"content":{"rendered":"<p>A medida que se intensifican las medidas contra el coronavirus, miles de restaurantes est\u00e1n adoptando modelos de servicio fuera del local. El reto consiste en hacer llegar el mensaje a los clientes de que, aunque el comedor est\u00e9 cerrado, el negocio sigue abierto para comida para llevar, servicio en el coche y reparto a domicilio.<\/p>\n<p>La Asociaci\u00f3n Nacional de Restaurantes informa de que <a href=\"https:\/\/www.nrn.com\/news\/premise-orders-reach-about-60-foodservice-occasions\">pedidos para llevar<\/a> ya representan aproximadamente el 60% de la actividad de un operador. Esto sirve para recordar que tu compromiso con la seguridad p\u00fablica no significa apagar las luces.<\/p>\n<p>En el contexto actual de distanciamiento social sin precedentes, facilitar el acceso a la comida puede suponer un respiro vital para la comunidad. Al mismo tiempo, supone un apoyo para tu negocio. A continuaci\u00f3n te ofrecemos algunas ideas sobre c\u00f3mo recordar al p\u00fablico que sigues sirviendo comida:<\/p>\n<p><strong>Promocionar, promocionar, promocionar<\/strong><\/p>\n<p>Que el p\u00fablico sepa que: \u201c<a href=\"https:\/\/www.nrn.com\/operations\/full-service-restaurants-shift-takeout-delivery-and-charity-wake-coronavirus-outbreak\"><em>Estamos abiertos<\/em><\/a><em> y listos para servirte. Llama al 123-4567 para pedir comida para llevar<\/em>.\u201d<\/p>\n<ul>\n<li>Cuelga un cartel en la ventana<\/li>\n<li>Utiliza las se\u00f1ales de tr\u00e1fico<\/li>\n<li>Prueba a utilizar a un empleado con un cartel publicitario&nbsp;<\/li>\n<\/ul>\n<p><strong>Tener presencia en los medios de comunicaci\u00f3n<\/strong><\/p>\n<p>Casi todas las personas que se encuentran en aislamiento est\u00e1n conectadas de alguna forma a <a href=\"https:\/\/www.wavy.com\/news\/local-news\/norfolk\/local-restaurants-turning-to-social-media-to-let-customers-know-theyre-open\/\">medios electr\u00f3nicos<\/a>.&nbsp;&nbsp;<\/p>\n<ul>\n<li>Comp\u00e1rtelo con tus clientes a trav\u00e9s de tus redes sociales, por correo electr\u00f3nico y por SMS.<\/li>\n<li>Con\u00e9ctate con <a href=\"https:\/\/www.instagram.com\/gr_support_local\/\">\u201cCuentas en redes sociales con el lema \u201dapoya a los comercios locales\u00bb<\/a> dar respuesta a la crisis<\/li>\n<li>\u00danete y publica en foros locales o de barrio (como<a href=\"https:\/\/nextdoor.com\/find-neighborhood\/\"> Nextdoor<\/a>, grupos de Facebook, Reddit)<\/li>\n<li>Ponte en contacto con los medios de comunicaci\u00f3n locales y concede una entrevista positiva\n<ul>\n<li>Nuevas funciones del men\u00fa<\/li>\n<li>C\u00f3mo alimentar a la familia<\/li>\n<li>Comida rica para cuando te sientes estresado<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Pon en pr\u00e1ctica tu ingenio callejero<\/strong><\/p>\n<p>Un poco <a href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/be-scrappy-how-restaurants-can-survive-their-sales-plunge?utm_source=Marketo&amp;utm_medium=email&amp;utm_campaign=NL_RB_Daily_03-17-20&amp;LID=2096631&amp;mkt_tok=eyJpIjoiWmpZellXWmlOVEJrWVRoayIsInQiOiJxVHk2MVRlVFhwdDgzdlhsdmIwK1wvVDFQWjBQS1NBSm9rVzNmOUtwVTlaNVV5c29rTXFOTXpheW5vNURTOG9kcTdhSDJBaHJ0TEZyWU52akJRR2FkbHQ2QjRjaGV1REttbU0rbmdSMTlVdGZlKzFSR3pqTlFOK1VvTkZaK2o3TUwifQ%3D%3D\">una idea inteligente<\/a> da para mucho con un presupuesto ajustado.<\/p>\n<ul>\n<li>Asegurarse de que, durante la recogida por parte de los clientes, se respeten las medidas de distanciamiento social y se garantice la eficiencia para evitar aglomeraciones.<\/li>\n<li>\u00bfEs este el momento adecuado para probar un <a href=\"https:\/\/www.foxbusiness.com\/lifestyle\/uber-eats-waives-food-delivery-fees\">entrega a cargo de terceros<\/a> \u00bfServicio? (por ejemplo, UberEats, GrubHub, DoorDash, etc.)<\/li>\n<li>\u00bfPodr\u00eda el personal de tu comedor que est\u00e1 sin hacer nada encargarse de las entregas en bicicleta?<\/li>\n<li>\u00bfTiene sentido asociarse con un restaurante cercano?<\/li>\n<\/ul>\n<p>Pregunta a tu representante comercial de Gordon Food Service c\u00f3mo puede ayudarte nuestro equipo a afrontar los retos de tu negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mant\u00e9n a los clientes informados ahora que tu restaurante solo ofrece servicio para llevar.<\/p>","protected":false},"author":19,"featured_media":5218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Open for (Takeout) Business. Let People Know<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/abre-el-servicio-de-comida-para-llevar-y-hazlo-saber-a-la-gente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open for (Takeout) Business. 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