{"id":5090,"date":"2019-09-06T19:36:00","date_gmt":"2019-09-07T00:36:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/what-makes-great-restaurant-experience\/"},"modified":"2023-02-01T14:15:51","modified_gmt":"2023-02-01T20:15:51","slug":"que-es-lo-que-hace-que-una-experiencia-en-un-restaurante-sea-excelente","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/what-makes-great-restaurant-experience\/","title":{"rendered":"\u00bfQu\u00e9 es lo que hace que la experiencia en un restaurante sea excelente?"},"content":{"rendered":"

\u00bfLos clientes de los restaurantes de hoy en d\u00eda buscan comodidad o una experiencia inolvidable? La respuesta es\u2026 ambas cosas.<\/p>\n

El an\u00e1lisis de Technomic revela que los consumidores siguen valorando la experiencia, incluso en un momento en el que m\u00e1s de un tercio de la comida que se compra en los restaurantes se consume en otro lugar. Con las empresas de reparto externas gestionando miles de millones en ventas, la gastronom\u00eda de alta gama creci\u00f3 a un ritmo m\u00e1s r\u00e1pido que cualquier otro segmento de la restauraci\u00f3n en 2018, y se prev\u00e9 que vuelva a liderar el sector en 2019.<\/p>\n

Estos datos, aparentemente contradictorios, revelan una realidad m\u00e1s amplia: la experiencia es importante, pero la definici\u00f3n de lo que constituye una gran experiencia est\u00e1 cambiando.<\/p>\n

Un estudio de Technomic revela que, de entre los factores que m\u00e1s tienen en cuenta los consumidores a la hora de elegir un establecimiento de restauraci\u00f3n, el \u00fanico que viene determinado por la comodidad es la ubicaci\u00f3n. El resto de factores \u2014una buena relaci\u00f3n calidad-precio, un buen servicio, la limpieza y la calidad de la comida y la bebida\u2014 apuntan todos a la experiencia, tal y como ha sido el caso durante d\u00e9cadas.<\/p>\n

Factores como la velocidad, entrega<\/a>, pedidos en l\u00ednea<\/a> y la tecnolog\u00eda cobran cada vez m\u00e1s importancia, y pueden determinar la capacidad de un restaurante para ofrecer una \u201cbuena relaci\u00f3n calidad-precio\u201d.\u201d<\/p>\n

Para las personas que han crecido con los env\u00edos de Amazon y la tecnolog\u00eda m\u00f3vil, \u201cuna buena relaci\u00f3n calidad-precio\u201d significa que los restaurantes se adapten a su forma de interactuar con el mundo mediante los pedidos online y el servicio a domicilio. Las generaciones mayores no son inmunes al atractivo del servicio a domicilio, pero siguen valorando la interacci\u00f3n cordial y un servicio atento.<\/p>\n

\u00bfQu\u00e9 debe hacer un operador que quiera atraer a un p\u00fablico de todas las edades? Plantearse una estrategia equilibrada, en la que se d\u00e9 la misma importancia tanto a las funciones de vanguardia que facilitan la vida como al servicio personalizado.<\/p>\n

McDonald\u2019s ha combinado los quioscos para hacer pedidos con el servicio de entrega en la mesa. Quiz\u00e1 ofrezcas la posibilidad de hacer pedidos tanto por Internet como en caja, o bien des prioridad a la tecnolog\u00eda a la hora del almuerzo y a la interacci\u00f3n entre el cliente y el personal durante la cena. La clave est\u00e1 en encontrar el equilibrio entre ambos aspectos sin alterar las actividades fundamentales de tu negocio.<\/p>\n

Todos los segmentos del sector pueden adoptar un enfoque \u00abbarbell\u00bb. Los restaurantes de servicio completo no pueden pasar por alto la comodidad. Los restaurantes de servicio limitado no pueden dejar de lado la conexi\u00f3n humana. A pesar de la evoluci\u00f3n, la calidad sigue siendo fundamental en la experiencia gastron\u00f3mica.<\/p>","protected":false},"excerpt":{"rendered":"

El \u00e9xito puede depender de saber qu\u00e9 esperan los consumidores a cambio del precio que pagan.<\/p>","protected":false},"author":19,"featured_media":5091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,69],"tags":[],"class_list":["post-5090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nWhat Makes for a Great Restaurant Experience?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/que-es-lo-que-hace-que-una-experiencia-en-un-restaurante-sea-excelente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What 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