{"id":5003,"date":"2019-05-10T12:27:00","date_gmt":"2019-05-10T17:27:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/ghost-kitchens-its-not-spooky-you-think\/"},"modified":"2023-02-01T14:16:30","modified_gmt":"2023-02-01T20:16:30","slug":"las-cocinas-fantasma-no-dan-miedo-no-crees","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/ghost-kitchens-its-not-spooky-you-think\/","title":{"rendered":"Las \u00abcocinas fantasma\u00bb\u2026 no son tan espeluznantes como crees"},"content":{"rendered":"<p>El coste de abrir un nuevo restaurante puede ser desorbitado. Un nuevo modelo de negocio denominado \u201ccocinas fantasma\u201d reduce al m\u00ednimo los costes iniciales y lleva la comida directamente al cliente. Esto es lo que necesitas saber.<\/p>\n<p>Una \u00abcocina fantasma\u00bb es un negocio de restauraci\u00f3n dise\u00f1ado exclusivamente para la entrega a domicilio. No cuenta con zona de atenci\u00f3n al p\u00fablico, solo con la cocina. Los clientes realizan sus pedidos de forma digital, normalmente a trav\u00e9s de un servicio de reparto externo, y la comida se les entrega a domicilio.<\/p>\n<p>Es demasiado pronto para afirmar que las cocinas fantasma son una tendencia consolidada, pero los actores del sector intuyen que hay una oportunidad. A finales de 2018, la empresa matriz de Google se asoci\u00f3 con inversores de capital riesgo para invertir $10 millones en una startup que planea implantar cocinas fantasma de costa a costa.&nbsp;<\/p>\n<p>Estos son algunos de los factores que impulsan el auge de las cocinas fantasma:<\/p>\n<ul>\n<li><strong>Bajo coste.<\/strong> Prescindir de la zona de sala \u2014sin mesas, camareros, b\u00e1rmanes, men\u00fas impresos ni permisos de aforo\u2014 reduce los gastos. Las primas de seguro y los costes de cumplimiento normativo son menores. Los costes iniciales son menores, ya que no es imprescindible conseguir una ubicaci\u00f3n comercial privilegiada.<\/li>\n<li><strong>La independencia del chef.<\/strong> Dado que los costes de un restaurante son tan elevados, los chefs suelen asociarse con socios. Con unos costes iniciales m\u00e1s bajos, los chefs pueden optar por trabajar por su cuenta con una cocina fantasma y mantener un control operativo mucho mayor.&nbsp;<\/li>\n<li><strong>Entrega digital.<\/strong> Las cocinas fantasma suelen asociarse con una empresa externa <a href=\"https:\/\/gfs.com\/es-us\/ideas\/nuevo-modelo-de-costes-para-el-servicio-de-comidas-en-el-local\/\">servicio de reparto<\/a> como GrubHub, Uber Eats y DoorDash, lo que reduce al m\u00ednimo los costes iniciales.<\/li>\n<\/ul>\n<h3>Aspectos culinarios<\/h3>\n<p>Las cocinas fantasma ofrecen oportunidades y retos \u00fanicos, afirma Nick Gonring, chef consultor asociado de Gordon Food Service.&nbsp;<\/p>\n<p>\u201cHay menos riesgo a la hora de experimentar. Puedes probar nuevas ideas y, si algo no funciona, es f\u00e1cil descartarlo\u201d, explica Gonring. \u201cSin embargo, hay menos margen de error. La repetici\u00f3n de los pedidos depende por completo de la calidad y la consistencia de los ingredientes, la preparaci\u00f3n y la entrega\u201d.\u201d<\/p>\n<h3>Ayuda de expertos<\/h3>\n<p>Pregunta a tu representante comercial por nuestros especialistas en el sector empresarial y culinario, que pueden ayudarte a analizar las implicaciones operativas y de carta que conlleva una cocina fantasma. &nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Este nuevo modelo, m\u00e1s econ\u00f3mico, podr\u00eda ser la soluci\u00f3n para poner en marcha un negocio de restauraci\u00f3n a un precio asequible.<\/p>","protected":false},"author":19,"featured_media":5004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ghost Kitchens \u2026 it\u2019s Not as Spooky as You Think<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/las-cocinas-fantasma-no-dan-miedo-no-crees\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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