{"id":4978,"date":"2019-04-19T17:28:00","date_gmt":"2019-04-19T22:28:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/tackling-transparency\/"},"modified":"2023-02-01T14:19:49","modified_gmt":"2023-02-01T20:19:49","slug":"abordar-la-transparencia","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/tackling-transparency\/","title":{"rendered":"Abordar la transparencia"},"content":{"rendered":"

En el sector de la restauraci\u00f3n, \u201ctransparente<\/a>\u201d puede definirse como la necesidad que tiene el consumidor de saber de d\u00f3nde proceden los alimentos, cu\u00e1l es su composici\u00f3n y c\u00f3mo se gestionan a lo largo de la cadena alimentaria. <\/p>\n

Cada afirmaci\u00f3n tiene un significado diferente para los consumidores<\/a>\u2014y en los restaurantes la cosa es diferente, educaci\u00f3n<\/a> y la asistencia sanitaria. Pero todo est\u00e1 relacionado, ya que ning\u00fan segmento del sector de la restauraci\u00f3n existe de forma aislada. <\/p>\n

Transparencia en la educaci\u00f3n<\/h3>\n

Las universidades y los centros de ense\u00f1anza superior est\u00e1n liderando el cambio en la oferta formativa dirigida a los estudiantes. Estos exigen m\u00e1s informaci\u00f3n sobre alimentos<\/a> que las generaciones anteriores.  <\/p>\n

Quieren saber de d\u00f3nde proceden los alimentos<\/a>, si los productores aplican buenas pr\u00e1cticas, si los animales se cr\u00edan de forma respetuosa y si los residuos se gestionan de forma responsable. Tambi\u00e9n exigen datos nutricionales, informaci\u00f3n sobre alergias y adaptaciones diet\u00e9ticas.<\/p>\n

\u201cSi no les gusta lo que oyen, se ir\u00e1n a otro sitio\u201d, afirma Nicole Nicoloff, directora del segmento de formaci\u00f3n de Gordon Food Service. <\/p>\n

Transparencia en la asistencia sanitaria<\/h3>\n

Dado que la alimentaci\u00f3n es un aspecto fundamental de la salud, la transparencia fomenta una alimentaci\u00f3n consciente. Tanto en las habitaciones de los pacientes como en la cafeter\u00eda, cada vez hay m\u00e1s informaci\u00f3n disponible sobre nutrici\u00f3n y alergias para fomentar una alimentaci\u00f3n m\u00e1s saludable. <\/p>\n

Dana Fillmore, dietista titulada y directora del segmento sanitario de Gordon Food Service, destaca que las personas \u201cquieren saber exactamente lo que consumen\u201d. El sector de la restauraci\u00f3n sanitaria est\u00e1 respondiendo de diversas maneras, desde la instalaci\u00f3n de quioscos informativos hasta el \u00e9nfasis en los productos de origen local.<\/p>\n

Transparencia en los restaurantes<\/h3>\n

Los restaurantes deben prestar atenci\u00f3n a los consumidores y a la transparencia. Seg\u00fan Doug Owens, director del segmento comercial de Gordon Food Service, hay pocos datos sobre c\u00f3mo la transparencia impulsa las ventas en el sector de la restauraci\u00f3n comercial. <\/p>\n

Aunque un n\u00famero significativo de clientes de restaurantes afirma que busca transparencia, tambi\u00e9n desea disfrutar de una experiencia gastron\u00f3mica placentera. Sin embargo, Owens sigue creyendo que existe la oportunidad de dirigirse a aquellos clientes que dan prioridad a aspectos como la frescura, los productos locales, la salud, la ausencia de transg\u00e9nicos y la sostenibilidad. \u201cPosicionar tu marca como transparente puede ser una forma de destacar en el mercado\u201d.\u201d<\/p>\n

Inicia sesi\u00f3n en Pedidos en l\u00ednea<\/a> para encontrar productos que cumplan estos criterios, o ponte en contacto con tu representante comercial para obtener m\u00e1s informaci\u00f3n.
 <\/p>","protected":false},"excerpt":{"rendered":"

A medida que la transparencia va ganando terreno en todos los sectores, surgen numerosas oportunidades para aprovechar esta tendencia.<\/p>","protected":false},"author":19,"featured_media":4979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nTackling Transparency in every foodservice segment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/abordar-la-transparencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tackling Transparency\" \/>\n<meta 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