{"id":4905,"date":"2018-12-04T20:46:00","date_gmt":"2018-12-05T02:46:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/guide-adopting-portability\/"},"modified":"2023-02-01T14:14:20","modified_gmt":"2023-02-01T20:14:20","slug":"guia-para-la-adopcion-de-la-portabilidad","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/guide-adopting-portability\/","title":{"rendered":"Gu\u00eda para la adopci\u00f3n de la portabilidad"},"content":{"rendered":"<p>La portabilidad puede ser una excelente estrategia de ventas para satisfacer las necesidades de los consumidores y recuperar los ingresos perdidos. \u00bfNo sabes por d\u00f3nde empezar? Sigue esta sencilla lista de comprobaci\u00f3n, que describe los pasos que debes seguir para implementar con \u00e9xito la portabilidad en tu empresa.<\/p>\n<p><img decoding=\"async\" alt=\"Adopci\u00f3n de la portabilidad: Paso 1\" data-entity-type=\"file\" data-entity-uuid=\"73c200d1-a92d-4a7a-abd9-9d2d1686b56d\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03619-Portability-Infographic-Step1A.jpg\"><\/p>\n<p><img decoding=\"async\" alt=\"Adopci\u00f3n de la portabilidad: Paso 1B\" data-entity-type=\"file\" data-entity-uuid=\"bba2780f-b931-4152-951f-9b458bcfd44c\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03619-Portability-Infographic-Step1B-Icons.jpg\"><\/p>\n<p>Responde a estas preguntas clave sobre tus competidores<\/p>\n<ul>\n<li>\u00bfQui\u00e9n ha puesto en marcha el sistema de pedidos en l\u00ednea?<\/li>\n<li>\u00bfQui\u00e9n ofrece el mejor servicio de comida para llevar, a domicilio y\/o venta al por menor? \u00bfQu\u00e9 es lo que lo hace tan bueno?<\/li>\n<li>\u00bfQui\u00e9n lo hace peor? \u00bfT\u00fa qu\u00e9 har\u00edas de otra manera?<\/li>\n<li>\u00bfQu\u00e9 cambios \u2014en materia de personal, operaciones, tecnolog\u00eda, marketing, productos alimentarios y no alimentarios\u2014 tendr\u00edas que introducir para poner en marcha con \u00e9xito un programa de portabilidad?<\/li>\n<li>\u00bfQu\u00e9 formato(s) de comida para llevar \u2014comida para llevar mejorada, entrega a domicilio o venta al por menor\u2014 te ofrecen el mayor potencial de ventas con la menor inversi\u00f3n?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Adopci\u00f3n de la portabilidad \u2013 Paso 2: Define o perfila tu p\u00fablico objetivo\" data-entity-type=\"file\" data-entity-uuid=\"b9588d90-70b8-4411-9b1a-3f69e9e62284\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03619-Portability-Infographic-Step2.jpg\"><\/p>\n<ul>\n<li>Solicita a tu administraci\u00f3n local datos demogr\u00e1ficos generales de tu zona.<\/li>\n<li>Conoce bien a tu p\u00fablico objetivo actual, incluyendo lo que le gusta, lo que no le gusta, sus intereses, etc.&nbsp;<\/li>\n<li>Define a los nuevos clientes a los que te gustar\u00eda dirigirte con tu programa de portabilidad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Adopci\u00f3n de la portabilidad, paso 3: Eval\u00faa tus capacidades\" data-entity-type=\"file\" data-entity-uuid=\"09dab920-0c5b-4dc1-bfd9-10dbab0e1afc\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03619-Portability-Infographic-Step3.jpg\"><\/p>\n<ul>\n<li>Necesidades e implicaciones tecnol\u00f3gicas, incluyendo los pedidos en l\u00ednea, los puntos de venta, la gesti\u00f3n de existencias, el c\u00e1lculo de costes de las recetas, el ajuste de las recetas, etc.<\/li>\n<li>Requisitos de espacio y organizaci\u00f3n, como una zona de recogida o un quiosco de \u00abcoger y llevar\u00bb, l\u00e1mparas de calor, etc.<\/li>\n<li>Aparcamiento especial para recoger pedidos para llevar y\/o para repartidores&nbsp;<\/li>\n<li>Se\u00f1alizaci\u00f3n, embalaje y etiquetado&nbsp;<\/li>\n<li>Equipo y material para la entrega (si se ofrece servicio de entrega)<\/li>\n<li>Marketing y publicidad, incluyendo redes sociales, medios impresos y digitales<\/li>\n<li>Necesidades de personal, incluyendo el n\u00famero de personas, las competencias y la formaci\u00f3n<\/li>\n<li>Utensilios y productos de cocina<\/li>\n<li>Elementos del men\u00fa que facilitan la portabilidad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Adopci\u00f3n de la portabilidad \u2013 Paso 4: Seleccionar una estrategia de portabilidad\" data-entity-type=\"file\" data-entity-uuid=\"b2e17cbf-8799-4096-bccd-742e1bc826f4\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03619-Portability-Infographic-Step4.jpg\"><\/p>\n<p>Selecciona la estrategia o estrategias de portabilidad que mejor se adapten a tu empresa.<\/p>\n<ul>\n<li>Servicio de comida para llevar mejorado<\/li>\n<li>Entrega<\/li>\n<li>Ampliaci\u00f3n del espacio comercial<\/li>\n<\/ul>\n<h3>M\u00e1s informaci\u00f3n sobre la portabilidad<\/h3>\n<p>Echa un vistazo a esta informaci\u00f3n adicional y \u00fatil sobre la portabilidad.<br \/>\n<a href=\"\/es-us\/ideas\/portabilidad-crecimiento-de-las-ventas-oportunidad\/\" title=\"Portabilidad: una oportunidad para el crecimiento de las ventas\">Acerca de la oportunidad (infograf\u00eda)<\/a><\/p>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/seleccion-de-la-estrategia-de-portabilidad\/\">Elecci\u00f3n de una estrategia de portabilidad<\/a><\/p>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/portabilidad-crecimiento-de-las-ventas-oportunidad\/\">Portabilidad: una oportunidad para el crecimiento de las ventas<\/a><\/p>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/apostar-por-la-portabilidad\/\">Apostar por la portabilidad<\/a><\/p>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/seleccion-de-envases\/\">Selecci\u00f3n de productos para hacer la maleta<\/a><\/p>\n<p><a href=\"https:\/\/gfs.com\/es-us\/ideas\/portabilidad-frente-a-ejecucion\/\">Portabilidad: una ejecuci\u00f3n impecable<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Podemos ayudarte<\/h3>\n<p>Habla con tu representante comercial sobre el equipo de expertos que est\u00e1 a tu disposici\u00f3n para ayudarte a crear un programa de portabilidad eficaz.<\/p>","protected":false},"excerpt":{"rendered":"<p>A continuaci\u00f3n te ofrecemos una gu\u00eda paso a paso para incorporar la portabilidad en tu negocio de restauraci\u00f3n.<\/p>","protected":false},"author":19,"featured_media":22715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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