{"id":4657,"date":"2018-11-16T18:38:00","date_gmt":"2018-11-17T00:38:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/wrap-your-holiday-lto-plans-early\/"},"modified":"2023-02-01T14:18:33","modified_gmt":"2023-02-01T20:18:33","slug":"wrap-your-holiday-lto-plans-early","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/wrap-your-holiday-lto-plans-early\/","title":{"rendered":"Wrap Up Your Holiday LTO Plans Early"},"content":{"rendered":"

In foodservice, the holidays are the busiest time of year. With people in the mood to celebrate, limited-time offers (LTOs) are one way to make the holidays happier for your guests. Planning your LTOs in advance also makes the season less hectic for you.<\/p>\n

The holidays are weeks away, so why worry now? Because LTOs are a two-part process. First, you need to map out your plans, step by step. Second, you need to focus on the guest experience, gathering data to improve your efficiency, better understand customers and create excitement that drives repeat business.<\/p>\n

\"Six<\/h3>\n

Build excitement for after the holidays<\/h3>\n

LTOs give you the chance to test to test new flavor profiles or showcase items that might get added to the permanent menu. That makes your holiday LTOs the perfect opportunity to talk about what\u2019s next. <\/p>\n

Even though you\u2019re focused on Thanksgiving, Christmas and New Year\u2019s, don\u2019t forget to talk to your LTO audience about the upcoming months. Initiate the next experience by adding a notice inside the check holder, creating a placard near the host station or having servers talk it up.<\/p>\n

It\u2019s one way to make sure diners think of your operation first after the busy holiday season ends.<\/p>\n

Benefits of LTOs<\/h3>\n

Done right, holiday promotions make money. But there\u2019s more to gain:<\/p>\n

Showcase creativity.<\/strong> LTOs are a chance to show regulars and occasional customers something they\u2019ve never seen.<\/p>\n

Build data.<\/strong> Tracking LTO success creates a baseline and sets expectations for future offerings.<\/p>\n

Collect feedback.<\/strong> Comment cards or online reviews provide insight about what worked and what didn\u2019t.<\/p>\n

Test items.<\/strong> Items popular during the holidays may be worth adding to the main menu.<\/p>\n

Boost sales.<\/strong> Incremental LTO sales on days with smaller crowds add revenue, plus they provide an experience that can increase weekend traffic.<\/p>\n

Create awareness.<\/strong> Diners curious about holiday LTOs may be interested in your January, February and March plans.<\/p>\n

More holiday planning tips<\/h3>\n

A Strategic Guide to Maximizing Holiday Business<\/a><\/p>\n

\u2019Tis the Season to Measure Your Holiday Success<\/a><\/p>\n

Get Into the Holiday Spirits<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Limited-time offers (LTOs) make the season more festive and encourage repeat business.<\/p>","protected":false},"author":19,"featured_media":14902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nWrap Up Your Holiday LTO Plans Early<\/title>\n<meta name=\"description\" content=\"Limited-time offers (LTOs) can help drive holiday restaurant sales, make the season more festive and encourage repeat business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/wrap-your-holiday-lto-plans-early\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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