{"id":4403,"date":"2018-11-16T19:51:00","date_gmt":"2018-11-17T01:51:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/light-your-business-limited-time-offers-ltos\/"},"modified":"2023-02-01T14:17:43","modified_gmt":"2023-02-01T20:17:43","slug":"light-your-business-ofertas-por-tiempo-limitado-lto","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/light-your-business-limited-time-offers-ltos\/","title":{"rendered":"Impulsa tu negocio con ofertas por tiempo limitado (LTO)"},"content":{"rendered":"<p>Cuando llega la temporada navide\u00f1a, la gente est\u00e1 dispuesta a gastar. No todo ese dinero se destina a regalos para otras personas. A la gente tambi\u00e9n le gusta darse un capricho, y ah\u00ed es donde las ofertas por tiempo limitado (LTO) pueden jugar a tu favor.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" alt=\"Los LTO tienen un gran atractivo para generar ingresos\" data-align=\"right\" data-entity-type=\"file\" data-entity-uuid=\"b5724ec4-e11b-4b6a-adfc-84bc137c2e6a\" height=\"425\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03340_Holiday_LTO_Infographics2.jpg\" width=\"362\" \/>Las ofertas de tiempo limitado (LTO) son tu oportunidad para ofrecer algo fuera de lo com\u00fan y, al mismo tiempo, crear una sensaci\u00f3n de urgencia. Esto aprovecha el deseo de los consumidores de darse un capricho. Dado que la gente gasta m\u00e1s en diciembre \u2014el informe anual SpendingPulse de Mastercard de 2017 muestra que el gasto en restaurantes aument\u00f3 un 3 % en diciembre con respecto al a\u00f1o anterior\u2014, las ofertas de tiempo limitado animan a los comensales a probar una bebida o un postre inusual antes de que se agote.<\/p>\n<h3>Consejos para el \u00e9xito de las ofertas de tiempo limitado<\/h3>\n<p><strong>Corre la voz<\/strong><br \/>La gente come con los ojos, as\u00ed que invierte en fotograf\u00edas de calidad y da a conocer tus ofertas de tiempo limitado tanto en la tienda como en Internet con:<\/p>\n<ul>\n<li>Carteles de mesa<\/li>\n<li>Recomendaciones sobre servidores<\/li>\n<li>Redes sociales<\/li>\n<\/ul>\n<p><strong>Precio con fines lucrativos<\/strong><br \/>Como no hay ninguna otra oferta igual, puedes cobrar m\u00e1s de lo que crees:<\/p>\n<ul>\n<li>Fija los precios de las ofertas de tiempo limitado (LTO) como si fueran los platos estrella del men\u00fa, es decir, m\u00e1s caros que los platos principales del men\u00fa.<\/li>\n<li>Transmite la idea de que merece la pena gastarse un poco m\u00e1s en la LTO<\/li>\n<\/ul>\n<p><strong>Haz que los LTO se sientan bien<\/strong><br \/>Cada vez m\u00e1s, los clientes valoran la transparencia y la sostenibilidad de los productos:<\/p>\n<ul>\n<li>Destaca cualquier caracter\u00edstica de \u00abetiqueta limpia\u00bb, como \u00absin OMG\u00bb, \u00absin gluten\u00bb, \u00abde origen local\u00bb, etc.<\/li>\n<li>Dona una parte de cada venta a una causa, si te parece bien<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Tres ideas creativas para presentar en la carta las ofertas de tiempo limitado\" data-entity-type=\"file\" data-entity-uuid=\"41473c19-1967-480a-a82c-3cc3be0b7b98\" height=\"633\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03340_Holiday_LTO_Infographics.jpg\" width=\"461\" \/><\/p>\n<p><strong>Ten en cuenta a tu p\u00fablico<\/strong><br \/>Los clientes no vienen solo a comer. Haz que la oferta de temporada sea significativa para tu clientela. Ten en cuenta tambi\u00e9n que, en las zonas tur\u00edsticas, las ofertas de temporada pueden venderse bien durante mucho tiempo.<\/p>\n<p>Hay muchas razones para ofrecer un producto de edici\u00f3n limitada (LTO), desde probar nuevos perfiles de sabor hasta dar a conocer platos que podr\u00edan incorporarse al men\u00fa permanente. En una \u00e9poca de ocasiones especiales, los productos de edici\u00f3n limitada que los clientes solo pueden encontrar en tu establecimiento pueden impulsar las ventas, los beneficios y la fidelizaci\u00f3n de los clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mant\u00e9n tu identidad de marca, pero atr\u00e9vete a ir un poco m\u00e1s all\u00e1 y haz que las ofertas de duraci\u00f3n limitada sean especiales.<\/p>","protected":false},"author":19,"featured_media":14759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Light Up Your 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