{"id":4403,"date":"2018-11-16T19:51:00","date_gmt":"2018-11-17T01:51:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/light-your-business-limited-time-offers-ltos\/"},"modified":"2023-02-01T14:17:43","modified_gmt":"2023-02-01T20:17:43","slug":"light-your-business-limited-time-offers-ltos","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/light-your-business-limited-time-offers-ltos\/","title":{"rendered":"Light Up Your Business with Limited-Time Offers (LTOs)"},"content":{"rendered":"<p>When the holiday season arrives, people are ready to spend. Not all of that money goes toward gifts for others. People also enjoy treating themselves, and that\u2019s where limited-time offers (LTOs) can work to your advantage.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" alt=\"LTOs Have Strong Money-Making Appeal\" data-align=\"right\" data-entity-type=\"file\" data-entity-uuid=\"b5724ec4-e11b-4b6a-adfc-84bc137c2e6a\" height=\"425\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03340_Holiday_LTO_Infographics2.jpg\" width=\"362\" \/>LTOs are your chance to serve something out of the ordinary while creating a sense of urgency. This plays into consumers\u2019 desire to splurge. With people spending more in December\u2014Mastercards\u2019s 2017 annual SpendingPulse report shows restaurant purchases increased 3 percent in December year over year\u2014LTOs entice diners to try an unusual drink or dessert before it\u2019s gone.<\/p>\n<h3>Tips for Successful LTOs<\/h3>\n<p><strong>Spread the word<\/strong><br \/>People eat with their eyes, so invest in quality photography and make your LTOs known in-store and online with:<\/p>\n<ul>\n<li>Table tents<\/li>\n<li>Server recommendations<\/li>\n<li>Social media<\/li>\n<\/ul>\n<p><strong>Price for profit<\/strong><br \/>Because there\u2019s no other offer like it, you can charge more than you think:<\/p>\n<ul>\n<li>Price LTOs like menu stars, meaning higher than your core menu items<\/li>\n<li>Build the perception that the LTO is worth splurging on<\/li>\n<\/ul>\n<p><strong>Make LTOs feel good<\/strong><br \/>More and more, customers appreciate product transparency and sustainability:<\/p>\n<ul>\n<li>Publicize any clean label attributes like non-GMO, gluten-free, locally-sourced, etc.<\/li>\n<li>Donate part of each sale to a cause, if it makes sense<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Three Creative Ideas for Menuing LTOs\" data-entity-type=\"file\" data-entity-uuid=\"41473c19-1967-480a-a82c-3cc3be0b7b98\" height=\"633\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/03340_Holiday_LTO_Infographics.jpg\" width=\"461\" \/><\/p>\n<p><strong>Remember your audience<\/strong><br \/>Guests don\u2019t stop in looking just for a meal. Make the LTO meaningful to your customer base. Also keep in mind that in tourist areas, LTOs may sell well for a long time.<\/p>\n<p>There are lots of reasons to utilize an LTO, from testing new flavor profiles to showcasing items that might get added to the permanent menu. In a season of special occasions, the LTO customers can get only at your operation can drive sales, profits and return visits.<\/p>","protected":false},"excerpt":{"rendered":"<p>Stick to your brand, but dare to stretch a bit and make LTOs special.<\/p>","protected":false},"author":19,"featured_media":14759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Light Up Your Business with Limited-Time Offers (LTOs)<\/title>\n<meta name=\"description\" content=\"Understand why customers find LTOs so appealing and get three easy ideas for making LTOs for 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