{"id":4274,"date":"2018-09-21T19:38:00","date_gmt":"2018-09-22T00:38:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/what-you-need-know-about-clean-labels\/"},"modified":"2023-02-01T14:15:18","modified_gmt":"2023-02-01T20:15:18","slug":"lo-que-necesitas-saber-sobre-las-etiquetas-limpias","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/what-you-need-know-about-clean-labels\/","title":{"rendered":"Lo que debes saber sobre las etiquetas limpias"},"content":{"rendered":"

P: \u00bfQu\u00e9 hace que un producto alimenticio sea de \u2018etiqueta limpia\u2019 y c\u00f3mo est\u00e1 afectando esta tendencia a nuestra industria alimentaria mundial?<\/h2>\n

R:<\/strong> Seguramente ya hayas o\u00eddo hablar del t\u00e9rmino \u2018clean label\u2019, la \u00faltima moda en marketing del sector alimentario. Pero, \u00bfqu\u00e9 significa esto? \u00bfSon los alimentos \u2018clean label\u2019 mejores para nuestra salud? \u00bfEst\u00e1n cambiando realmente los alimentos o solo las etiquetas?<\/p>\n

Los consumidores son cada vez m\u00e1s exigentes transparencia <\/a>sobre qu\u00e9 es exactamente \u2014y qu\u00e9 no es\u2014 lo que contienen los alimentos envasados que consumen. Cada vez prestan m\u00e1s atenci\u00f3n a los mensajes publicitarios y a las listas de ingredientes que figuran en los envases de estos productos. Los consumidores buscan alimentos que no contengan ingredientes que consideren \u2018malos\u2019 para su salud, como ingredientes desconocidos cuyos nombres, de car\u00e1cter cient\u00edfico, a muchos les cuesta pronunciar. Lo que nuestros clientes s\u00ed esperan de los alimentos procesados es que se acerquen lo m\u00e1s posible a los alimentos \u2018aut\u00e9nticos\u2019 y \u2018saludables\u2019.<\/p>\n

Esto ha dado lugar al t\u00e9rmino de marketing \u2018clean label\u2019, que se refiere principalmente a un lenguaje sencillo y no cient\u00edfico en el envase, a la reducci\u00f3n de al\u00e9rgenos y aditivos, y a una menor cantidad de ingredientes m\u00e1s reconocibles. Algunas empresas tambi\u00e9n pueden ir m\u00e1s all\u00e1 y destacar que sus ingredientes proceden de fuentes \u00e9ticas, son ecol\u00f3gicos o no transg\u00e9nicos, como parte de esta tendencia. El \u2018clean label\u2019 no consiste en que los consumidores coman menos alimentos envasados, sino en el deseo de que esos mismos alimentos envasados se elaboren con ingredientes m\u00e1s \u00abnaturales\u00bb y m\u00e1s cercanos a su estado natural.<\/p>\n

Dado que \u2018clean label\u2019 no es un t\u00e9rmino regulado por el gobierno, las empresas est\u00e1n adoptando diferentes enfoques para satisfacer estas demandas de los consumidores. Los dos m\u00e9todos m\u00e1s habituales consisten en incluir declaraciones del tipo \u2018sin\u2019 y listas de ingredientes m\u00e1s breves. Las declaraciones de \u2018sin\u2019 pueden incluir \u2018sin grasas trans\u2019, \u2018sin gluten\u2019 o \u2018sin colorantes, aromas ni conservantes artificiales\u2019. Las listas de ingredientes m\u00e1s breves se consiguen reformulando los productos para que se acerquen m\u00e1s a un estilo \u2018casero\u2019.<\/p>\n

Otro gran cambio en los productos alimenticios procesados es que las empresas est\u00e1n sustituyendo los ingredientes actuales, cuyos nombres suenan cient\u00edficos, por ingredientes de origen natural m\u00e1s reconocibles. Por ejemplo, en los \u00faltimos a\u00f1os ha habido una gran demanda de edulcorantes, colorantes y aromatizantes alimentarios procedentes de ingredientes naturales, en lugar de ser de s\u00edntesis. En respuesta a esta demanda, algunos alimentos envasados se elaboran ahora con colorantes como la remolacha, la c\u00farcuma y el piment\u00f3n; edulcorantes como el sirope de arce y la estevia; y aromas como el de vainilla natural en lugar del aroma artificial de vainilla. Incluso las categor\u00edas de alimentos \u2018no naturales\u2019, como los refrescos, pueden adoptar un enfoque de \u2018etiqueta limpia\u2019 si se elaboran con edulcorantes y colorantes naturales. Al optar por utilizar alimentos reconocidos para aportar color, sabor y dulzor, estos pueden considerarse ingredientes en lugar de aditivos, lo que permite ofrecer una \u00abetiqueta limpia\u00bb.<\/p>\n

Pa\u00edses de todo el mundo han invertido con \u00e9xito en investigaci\u00f3n para obtener ingredientes naturales que sustituyan a algunos ingredientes sint\u00e9ticos que se han utilizado durante a\u00f1os en los alimentos envasados. Quiz\u00e1 hayas notado que algunas marcas muy conocidas ya han aprovechado esta investigaci\u00f3n para reformular sus productos m\u00e1s populares, como el uso de colorantes alimentarios naturales en un conocido producto de macarrones con queso.<\/p>\n

Podemos ayudarte<\/h3>\n

Puede encontrar informaci\u00f3n sobre el programa \u00abClear Choice\u00bb de Gordon Food Service y los productos que ofrece en gfs.com\/clearchoice<\/a>. Puedes identificar los art\u00edculos que tengan las caracter\u00edsticas que tus clientes puedan estar buscando al realizar un pedido aplicando filtros. <\/p>\n

Ponte en contacto con tu representante comercial para obtener m\u00e1s informaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"

Q: What makes a food product \u2018clean label\u2019 and what is this trend doing to our global food industry? A: You have likely already heard of the term \u2018clean label\u2019, the latest marketing buzzwords in the food industry. But what does this mean? Are \u2018clean label\u2019 foods better for us? Are the actual foods changing, […]<\/p>\n","protected":false},"author":19,"featured_media":4275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nWhat You Need to Know About Clean Label<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/lo-que-necesitas-saber-sobre-las-etiquetas-limpias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Clean Labels\" \/>\n<meta property=\"og:description\" content=\"Q: What makes a food product \u2018clean label\u2019 and what is this trend doing to our global food industry? 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