Just as the recent recession robbed the restaurant industry of customers, the recovery is taking a toll on skilled kitchen workers. There is a shortage of quality cooks\u2014those who can slice, dice, cost out a recipe and labor in obscurity for long hours in a hot, cramped kitchen.<\/p>\n
A continued increase in dining out is fueling the demand for talented chefs. According to the National Restaurant Association, restaurant sales grew 3.8 percent in 2015\u2014almost $710 billion\u2014marking the sixth consecutive year of positive growth. <\/p>\n
The staffing problem is most acute in New York, San Francisco, and other big cities, says Peter Lehmuller, Dean of the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island. But a strong economy will have a ripple effect in other cities as well.<\/p>\n
\u201cBig cities are expensive; second-tier markets are not,\u201d Lehmuller says. The cost of living can drive talented cooks to forge careers in smaller markets; it\u2019s one reason Charlotte, North Carolina, and Kansas City, Missouri, have thriving restaurant scenes. <\/p>\n
One more reason for the shortage: Unrealistic expectations of a career in a restaurant kitchen. \u201cLong hours, a high-stress environment, the temperature tends to be hot\u2014not many people can endure such a harsh working environment,\u201d says David Koshizawa, a chef-instructor at the Art Institute of Michigan in Novi and a chef at a Japanese restaurant in Canton, Michigan.<\/p>\n
Koshizawa says his students don\u2019t understand that hard work and dedication precede success, and he blames the Food Network and other cooking channels. TV shows \u201cmake cooking seem easy and flawless,\u201d he says. <\/p>\n
The shortage creates other problems. To start, restaurateurs are spending more time recruiting. And wages are becoming a more important selling point. In late March, California announced a landmark deal between lawmakers and union leaders to increase the state\u2019s minimum wage to $15 an hour by 2022. The move by California, is part of a growing tide of wage increases initiated in other states and municipalities.<\/p>\n
For many restaurants, the result is staffing cuts to keep costs and menu pricing in line. Understaffed kitchens also result in retooling menus and schedules to make sure the dining experience meets customers\u2019 expectations. <\/p>\n
TJ Chumps, with four midscale, full-service restaurants in Ohio, has removed labor-intensive systems to cope with the crisis, says Corporate Managing Partner Blake Wright. These days, the company buys sliced and shredded cheese and ready-chopped produce rather than prepping from raw. It has also scaled the menu from 60 to 40 items. <\/p>\n
TJ Chumps has addressed the pay issue by using a scale that shows workers what steps they must take to earn raises and progress from dishwasher to kitchen manager. Raises are based on a profit-share system: \u201cThe more money they are able to make (for) the business because of their skill set, the more money the business can give them,\u201d Wright says. <\/p>\n
By all indications, the shortage will get worse before it gets better: The U.S. Bureau of Labor Statistics forecasts a 352.1-percent jump in the number of job openings\u2014due to market growth and attrition\u2014for restaurant cooks and foodservice workers in the decade 2012-2022. Overall, Lehmuller believes it\u2019s up to restaurateurs to invest more effort into recruiting and training.<\/p>\n
\u201cIf you think of employees as a cost only, you will bang your head against the wall,\u201d Lehmuller says. \u201cIf you look at employees as an asset that helps achieve business goals, that should be recruited, trained, and developed, you see a more successful business.\u201d<\/p>\n
Effective hiring, maintains Dan Longton, President and CEO of Florida-based TraitSet, a workforce management service provider, has four necessities: <\/p>\n
Recruiting.<\/strong> Run ads, look on Craigslist.com, ask staff for referrals, and post jobs on social media. According to a 2015 recruiting survey by Jobvite, a producer of recruiting software, 30 percent of those who seek jobs via social media are between ages 18 and 29, the prime demographic for kitchen jobs.<\/p>\n Selecting.<\/strong> Longton administers a 42-item Work Ethic and Integrity Assessment to prospective hires; about 30 percent \u201cpass\u201d the assessment, which measures achievement, work ethic, integrity, and conscientiousness. Military veterans, Longton adds, pass at double that rate.<\/p>\n Training. <\/strong>Develop a formal training path, even if it\u2019s a just written outline showing what new workers will achieve by what date. <\/p>\n Retaining. <\/strong>Sketching a career path for new hires is critical. Encourage them to take classes and develop new skills, and reward them with incremental pay increases\u201410 or 20 cents an hour. <\/p>","protected":false},"excerpt":{"rendered":" With quality cooks at a premium, it’s smart to have a development plan to recruit and retain talent.<\/p>","protected":false},"author":19,"featured_media":4252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\n