{"id":41730,"date":"2025-09-30T13:09:32","date_gmt":"2025-09-30T17:09:32","guid":{"rendered":"https:\/\/test.gfs.com\/?p=41730"},"modified":"2025-12-09T11:42:46","modified_gmt":"2025-12-09T16:42:46","slug":"apostar-por-el-aumento-de-las-ventas-de-bebidas-para-mejorar-la-rentabilidad","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/bank-on-beverage-sales-increase-profitability\/","title":{"rendered":"Apuesta por las ventas de bebidas y aumenta la rentabilidad"},"content":{"rendered":"

Ya sea por la inflaci\u00f3n o por las secuelas de la pandemia, las empresas siguen teniendo dificultades para aumentar sus beneficios. <\/p>\n\n\n\n

Para muchos, quiz\u00e1 haya llegado el momento de replantearse c\u00f3mo mejorar su actual oferta de bebidas y convertirlo en una prioridad para 2026. Si ese es tu caso, est\u00e1s de suerte. Hemos recopilado algunas de las principales tendencias para 2026 para que las tengas en cuenta: <\/p>\n\n\n\n

Listo para servir (RTS): <\/strong>Los c\u00f3cteles en lata cobraron un gran impulso en 2020, seg\u00fan Hospitality Net.<\/a> Las ventas de RTS se aceleraron un 171 % en 2020 y alcanzaron un valor de $782,8 millones en 2021, sin que haya indicios de que vayan a ralentizarse en 2026. La oferta de bebidas en lata o botella ahorra tiempo y reduce la mano de obra necesaria detr\u00e1s de la barra. Los c\u00f3cteles en lata a base de agua con gas siguen teniendo mucho \u00e9xito, junto con los c\u00f3cteles ya preparados, como el mojito en lata. <\/p>\n\n\n\n

Para llevar: <\/strong>La moda de la comida para llevar cobr\u00f3 verdadero impulso durante la pandemia, cuando salir a comer y tomar algo fuera de casa no fue realmente una opci\u00f3n durante un tiempo. La tendencia contin\u00faa en la mayor\u00eda de los estados y supone una opci\u00f3n atractiva para los clientes que quieren llevarse la comida y marcharse. Consulta la normativa municipal para conocer las normas y reglamentos.<\/em><\/p>\n\n\n\n

Ofertas: <\/strong>Hay muchas otras formas de promocionar tus bebidas, adem\u00e1s de la \u00abHappy Hour\u00bb. Plant\u00e9ate organizar una \u00abhappy hour\u00bb nocturna, sobre las 22:00, cuando el bar empieza a vaciarse; organiza una noche de micr\u00f3fono abierto, crea un club de tazas o aprovecha las tem\u00e1ticas de temporada. Ofrece promociones por tiempo limitado (LTO) para bebidas de temporada, como un \u00abApple Manhattan\u00bb en oto\u00f1o o un latte caliente con caramelo y un toque de alcohol en los meses de invierno.<\/p>\n\n\n\n

\n

Uno de los aspectos m\u00e1s importantes que los operadores deber\u00edan tener en cuenta es asegurarse de que su bar ofrezca una oferta equilibrada. Un estudio reciente de Gallup<\/a> Se ha observado que, entre los consumidores de alcohol en EE. UU., el 35 % prefiere la cerveza, el 31 % el vino, el 30 % los licores y el 3 % no tiene ninguna preferencia. Se trata de conocer a tu p\u00fablico objetivo. As\u00ed, por ejemplo, si te diriges principalmente a una clientela que prefiere la cerveza, c\u00e9ntrate menos en las dem\u00e1s opciones y abast\u00e9cete de las cervezas que m\u00e1s se piden, etc. Si tu local es conocido por su magn\u00edfica selecci\u00f3n de vinos, ah\u00ed es donde te interesar\u00e1 invertir tu tiempo y tu presupuesto para bebidas.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n

Otro aspecto a tener en cuenta: las preferencias en cuanto al alcohol var\u00edan seg\u00fan la edad. Un art\u00edculo publicado en Encuesta mundial a los consumidores de Statista<\/a> se\u00f1al\u00f3 que los c\u00f3cteles los piden principalmente los consumidores de entre 21 y 39 a\u00f1os, la cerveza los bebedores de entre 40 y 59 a\u00f1os, y el vino es m\u00e1s popular entre las personas de entre 60 y 64 a\u00f1os.<\/p>\n\n\n\n

Si te interesa ampliar tu oferta de bebidas y necesitas m\u00e1s informaci\u00f3n, ponte en contacto con tu representante de Gordon Food Service.<\/em>\u00ae<\/sup><\/strong> representante para obtener una copia de la nueva gu\u00eda de bebidas.<\/em><\/p>\n\n\n\n

Leer: V\u00edstelos con elegancia, s\u00edrvelos con estilo<\/a><\/p>\n\n\n\n

Leer: Bebidas modernas y sabrosas que pueden mejorar los resultados econ\u00f3micos<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s inflation or the residual effects of the pandemic, operators are still struggling to grow their bottom line.  For many, it may be time to take another look at improving their current beverage program and make that a 2026 priority. If that\u2019s the case, you\u2019re in luck. We researched some of the biggest 2026 […]<\/p>\n","protected":false},"author":20,"featured_media":41732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,131,110,69],"tags":[],"class_list":["post-41730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nBank on Beverage Sales, Increase Profitability | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. Explore high-margin trends, from zero-proof cocktails to specialty coffee programs, to elevate your menu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/apostar-por-el-aumento-de-las-ventas-de-bebidas-para-mejorar-la-rentabilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank on Beverage Sales, Increase Profitability\" \/>\n<meta property=\"og:description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. 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