{"id":4120,"date":"2015-09-21T13:34:00","date_gmt":"2015-09-21T18:34:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/setting-the-tone-4-keys-to-creating-a-welcoming-hospital-dining-space\/"},"modified":"2022-12-20T12:51:41","modified_gmt":"2022-12-20T18:51:41","slug":"crear-el-ambiente-adecuado-cuatro-claves-para-disenar-un-comedor-acogedor-en-un-hospital","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/setting-the-tone-4-keys-to-creating-a-welcoming-hospital-dining-space\/","title":{"rendered":"Crear el ambiente adecuado: 4 claves para crear un comedor acogedor en un hospital"},"content":{"rendered":"

Desde la entrada hasta la salida, la se\u00f1alizaci\u00f3n, los paneles de men\u00fas, los expositores, los carteles y los elementos gr\u00e1ficos forman parte integral de las ventas generales del sector de la restauraci\u00f3n. Al combinarse, estos elementos crean un potente sistema de comunicaci\u00f3n visual que da la bienvenida, orienta, informa y motiva a los clientes, al tiempo que transmite de forma eficaz la identidad de la marca. \u00a0Si el entorno de tu restaurante no cumple con todos estos requisitos, quiz\u00e1 sea el momento de introducir algunas mejoras.<\/p>\n

4 pasos para crear un espacio gastron\u00f3mico acogedor y f\u00e1cil de recorrer<\/h2>\n

1) Sigue el ejemplo del modelo \u00abfast-casual\u00bb<\/h3>\n

Hoy en d\u00eda, muchos responsables de cafeter\u00edas de hospitales tienen que competir con los restaurantes locales de comida r\u00e1pida informal, por lo que resulta \u00fatil comprender por qu\u00e9 estos competidores tienen \u00e9xito. Dedica algo de tiempo a visitar el comedor de la competencia. \u00bfQu\u00e9 tipo de decoraci\u00f3n utilizan? \u00bfY el mobiliario? \u00bfC\u00f3mo es el ambiente en general? Piensa en c\u00f3mo estos factores pueden aplicarse a tu propio espacio.<\/p>\n

2) Alivio del estr\u00e9s<\/h3>\n

El estresante entorno hospitalario debe ofrecer un respiro emocional muy necesario a los comensales, ya sean pacientes o personal atareado. Crear un ambiente acogedor \u2014ya sea relajante, estimulante o una mezcla de ambos\u2014 puede ser fundamental para garantizar una experiencia positiva a los comensales y fidelizar a los clientes habituales.<\/p>\n

3) Ori\u00e9ntales en la direcci\u00f3n correcta<\/h3>\n

Adem\u00e1s de representar fielmente tu marca, los sistemas de comunicaci\u00f3n visual son una parte importante a la hora de transmitir informaci\u00f3n sobre precios, productos y promociones a los apreciados clientes de los establecimientos de restauraci\u00f3n. \u201cUn sistema de se\u00f1alizaci\u00f3n eficaz capta la atenci\u00f3n de los clientes nada m\u00e1s entrar en el local y les gu\u00eda a lo largo de toda su visita\u201d, afirma Karen Hellriegel, ejecutiva senior de cuentas de la empresa con sede en Nueva Jersey Sistema Gr\u00e1fico Visual (VGS)<\/a>, una empresa de se\u00f1alizaci\u00f3n a medida que ofrece un servicio integral.<\/p>\n

4) Mant\u00e9n la flexibilidad<\/h3>\n

Un buen sistema de gesti\u00f3n de comedores debe permitir personalizaciones peri\u00f3dicas. \u201cUn sistema que se pueda actualizar f\u00e1cilmente te permite cambiar la oferta del men\u00fa, promocionar ofertas de duraci\u00f3n limitada (LTO) y promociones de temporada, y crear ofertas especiales sobre la marcha para sacar el m\u00e1ximo partido al inventario y a los productos de alto margen\u201d. Y lo que es mejor, actualizar el men\u00fa y los paneles de exposici\u00f3n mantiene el inter\u00e9s de los clientes habituales.
\t 
\tUna encuesta reciente realizada por VGS indica que los consumidores se decantan claramente por los restaurantes que vuelven a lo esencial en cuatro \u00e1reas clave: la comida, la comodidad, el ambiente y la cultura. Los locales que apuestan por una comida sabrosa y de calidad, servida en un ambiente acogedor e informal con opciones pr\u00e1cticas, atraer\u00e1n a los comensales. Si quieres competir con los populares restaurantes \u00abfast casual\u00bb, es hora de centrar tu restaurante y su oferta en estos elementos clave y comprometerte a servir comida de alta calidad, integrar la comodidad en tu plan de negocio y definir claramente tu marca. A continuaci\u00f3n, aseg\u00farate de comunicar con precisi\u00f3n tu oferta a los consumidores a trav\u00e9s de tu sistema de comunicaci\u00f3n en el local.<\/p>","protected":false},"excerpt":{"rendered":"

Alivia un poco el estr\u00e9s haciendo que la gente se sienta como en casa cuando venga a comer.<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,69],"tags":[],"class_list":["post-4120","post","type-post","status-publish","format-standard","hentry","category-healthcare","category-running-your-business"],"acf":[],"yoast_head":"\nSetting the Tone: 4 Keys to Creating a Welcoming Hospital Dining Space<\/title>\n<meta name=\"description\" content=\"There are four seasons in Louisiana: shrimp, crab, crawfish and oyster. 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