{"id":4120,"date":"2015-09-21T13:34:00","date_gmt":"2015-09-21T18:34:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/setting-the-tone-4-keys-to-creating-a-welcoming-hospital-dining-space\/"},"modified":"2022-12-20T12:51:41","modified_gmt":"2022-12-20T18:51:41","slug":"setting-the-tone-4-keys-to-creating-a-welcoming-hospital-dining-space","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/setting-the-tone-4-keys-to-creating-a-welcoming-hospital-dining-space\/","title":{"rendered":"Setting the Tone: 4 Keys to Creating a Welcoming Hospital Dining Space"},"content":{"rendered":"

From entrance to exit, signage, menu boards, display fixtures, posters, and graphics are an integral part of overall foodservice sales. When combined, these elements create a powerful visual communication system that welcomes, directs, informs, and motivates guests, while effectively projecting brand identity.  If your dining environment isn\u2019t accomplishing all of these, it may be time to make some updates.<\/p>\n

4 Steps to Creating a Welcoming, Easy-to-Navigate Dining Space<\/h2>\n

1) Take a Page from the Fast-Casual Playbook<\/h3>\n

Many hospital cafeteria managers today need to compete with local fast casual restaurants and it helps to understand why these competitors are successful. Spend some time in your competition\u2019s dining space. What kind of decor do they use? What about the furniture? What\u2019s the overall ambiance like? Consider how these factors can translate to your space.<\/p>\n

2) Stress Relief<\/h3>\n

The stressful hospital environment needs to deliver a much-needed emotional break for diners, whether they are guests or busy staff. Creating an inviting ambience\u2013 whether that\u2019s relaxing, stimulating, or somewhere in between\u2013 can be crucial to ensuring a positive experience for diners and establishing repeat guests.<\/p>\n

3) Point Them in the Right Direction<\/h3>\n

In addition to accurately representing your brand, visual communication systems are an important part of communicating pricing, products, and promotions to valued food service guests. \u201cAn effective signage system engages guests as soon as they enter the space, and guides them throughout their journey,\u201d says Karen Hellriegel, Senior Account Executive at New Jersey-based Visual Graphic System (VGS)<\/a>, a full-service custom signage firm.<\/p>\n

4) Stay Flexible<\/h3>\n

A great dining room system should allow for periodic customization. \u201cA system that can be easily updated allows you to change menu offerings, promote limited time offers (LTOs) and seasonal promotions, and create on-the-spot specials to maximize inventory and high-margin items.\u201d Better yet, updating your menu and display boards keeps your menu exciting for repeat guests.
\t 
\tA recent survey conducted by VGS indicates that consumers clearly favor restaurants that get back to the basics in four key areas: food, convenience, environment, and culture. Eateries that emphasize flavorful, quality foods served in comfortable, casual environments with convenient options will draw diners. If you want to compete with popular fast casual restaurants, it\u2019s time to pare your restaurant and its offerings down to these key elements and commit to serving high-quality food, integrating convenience into your business plan, and getting clear on your brand. Then, ensure that you are accurately communicating your offering at the consumer level through your on-site communication system.<\/p>","protected":false},"excerpt":{"rendered":"

Take some of the stress away by helping people feel at home when they come to eat.<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,69],"tags":[],"class_list":["post-4120","post","type-post","status-publish","format-standard","hentry","category-healthcare","category-running-your-business"],"acf":[],"yoast_head":"\nSetting the Tone: 4 Keys to Creating a Welcoming Hospital Dining Space<\/title>\n<meta name=\"description\" content=\"There are four seasons in Louisiana: shrimp, crab, crawfish and oyster. 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