{"id":4114,"date":"2015-09-08T19:10:00","date_gmt":"2015-09-09T00:10:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/emv-conversion-coming-two-steps-assess-your-risk\/"},"modified":"2023-02-01T14:15:50","modified_gmt":"2023-02-01T20:15:50","slug":"la-conversion-a-emv-se-llevara-a-cabo-en-dos-fases-evalua-tu-riesgo","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/","title":{"rendered":"Se acerca la transici\u00f3n a EMV: dos pasos para evaluar tu riesgo"},"content":{"rendered":"

\u00a1Llega el EMV! \u00a1Llega el EMV! Ya llevas un tiempo oyendo este grito cada vez m\u00e1s fuerte. Se ha vuelto imposible ignorarlo. Entonces, \u00bfqu\u00e9 supone la transici\u00f3n al EMV para tu negocio? Gordon Food Service quiere ayudarte a aclarar todas estas dudas analizando dos puntos importantes:<\/p>\n

    \n
  1. F\u00edjate en cu\u00e1nto le cuestan a tu empresa cada a\u00f1o las compras fraudulentas con tarjeta de cr\u00e9dito.<\/li>\n
  2. Valora si es el momento adecuado para actualizar tu sistema de punto de venta (TPV).<\/li>\n<\/ol>\n

    Los chips EMV (siglas de Europay, Mastercard y Visa) est\u00e1n empezando a aparecer en las tarjetas de cr\u00e9dito y d\u00e9bito, y los consumidores ven lectores EMV en lugar de los dispositivos de lectura de tarjetas en las cajas registradoras y en los puntos de pago. Los propietarios de restaurantes deben decidir si se suman a la conversi\u00f3n a EMV, y una fecha importante \u2014el 1 de octubre\u2014 podr\u00eda influir en su decisi\u00f3n.<\/p>\n

    Hoy en d\u00eda, el fraude en los puntos de venta (POS) lo asumen en su mayor parte los emisores de tarjetas. A partir del 1 de octubre, los propietarios de restaurantes que no dispongan de terminales de pago con tecnolog\u00eda EMV ser\u00e1n responsables de las compras fraudulentas. Aunque esto pueda parecer preocupante, un reciente Revista FSR<\/em> art\u00edculo<\/a> aconseja a los restaurantes que sopesen los riesgos y las opciones antes de lanzarse a una actualizaci\u00f3n, que podr\u00eda resultar costosa, al sistema EMV de tarjetas de cr\u00e9dito con chip y firma.<\/p>\n

    La buena noticia es que no es necesario actualizar el sistema. La mala noticia es que, si no se actualiza, tendr\u00e1s que asumir la carga de cubrir las transacciones de cr\u00e9dito fraudulentas. La noticia urgente es que ahora es el momento de evaluar los costes del sistema EMV.<\/p>\n

    Dado que las estafas relacionadas con el fraude con tarjetas de cr\u00e9dito suelen dirigirse a grandes minoristas (como Target en 2013 y Home Depot en 2014), el riesgo para los restaurantes peque\u00f1os e independientes es m\u00ednimo en comparaci\u00f3n con el de los grandes operadores \u2014cadenas y establecimientos con m\u00faltiples locales\u2014.<\/p>\n

    Laura Knapp Chadwick, directora de Comercio y Emprendimiento de la Asociaci\u00f3n Nacional de Restaurantes, afirma que Revista FSR<\/em> que la mayor\u00eda de los piratas inform\u00e1ticos y los usuarios de tarjetas falsificadas compran art\u00edculos de gran consumo a precios elevados que pueden revender para obtener beneficios. Por lo general, no les interesa estafar para conseguir una cena gratis.<\/p>\n

    Esto no significa que no puedas ser v\u00edctima de compras fraudulentas ni que no vayan a producirse. Cuando ocurren, perjudican a tu negocio, por lo que este es el momento ideal para sopesar los dos pasos que puedes seguir para decidir si la actualizaci\u00f3n a EMV es la opci\u00f3n adecuada para ti.<\/p>\n

    El primer paso es revisar las compras fraudulentas realizadas durante el \u00faltimo a\u00f1o. Si el importe total de las transacciones fraudulentas supera el coste de actualizar tu sistema de punto de venta, la decisi\u00f3n financiera es clara.<\/p>\n

    El segundo paso que debes dar es ponerte en contacto con tu proveedor actual de TPV o consultar con tu especialista en desarrollo de clientes de Gordon Food Service para hablar sobre una actualizaci\u00f3n. Es posible que tu proveedor actual tenga una soluci\u00f3n que se adapte a tu negocio. Si no es as\u00ed, tu especialista en desarrollo de clientes puede ayudarte a encontrar una opci\u00f3n alternativa.<\/p>\n

    Gordon Food Service ofrece un conjunto de soluciones empresariales, entre las que se incluyen sistemas de punto de venta compatibles con la tecnolog\u00eda EMV.<\/p>\n

    Los titulares de tarjetas de cr\u00e9dito ya han empezado a recibir tarjetas con chips EMV. Estas tarjetas y los lectores de tarjetas de los comercios se utilizan ampliamente en toda Europa y Canad\u00e1, y las estad\u00edsticas demuestran que son mucho m\u00e1s seguras que las tarjetas magn\u00e9ticas que se han utilizado durante a\u00f1os en Estados Unidos. A medida que los consumidores se vayan acostumbrando a las tarjetas EMV y a la tecnolog\u00eda de los lectores de tarjetas, es probable que esperen encontrarlas en tu restaurante, lo que te reportar\u00e1 un beneficio doble: te proteger\u00e1 del coste de las compras fraudulentas y tranquilizar\u00e1 a los clientes, demostr\u00e1ndoles que te preocupas por su seguridad y que haces todo lo posible para protegerlos contra el robo de identidad.<\/p>","protected":false},"excerpt":{"rendered":"

    The EMV is coming! The EMV is coming! You\u2019ve heard this shout growing louder for some time now. It has become impossible to ignore. So what does the EMV conversion mean for your business? Gordon Food Service wants to guide you through the swirl of questions by examining two important points: Look at how much […]<\/p>\n","protected":false},"author":19,"featured_media":4115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"\nThe EMV Conversion Is Coming\u2014Two Steps to Assess Your Risk<\/title>\n<meta name=\"description\" content=\"Over the past year or so, Buy American has been a hot topic for schools, as the topic has come up on administrative reviews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/la-conversion-a-emv-se-llevara-a-cabo-en-dos-fases-evalua-tu-riesgo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The EMV Conversion Is Coming\u2014Two Steps to Assess Your Risk\" \/>\n<meta property=\"og:description\" content=\"Over the past year or so, Buy American has been a hot topic for schools, as the topic has come up on administrative reviews.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/la-conversion-a-emv-se-llevara-a-cabo-en-dos-fases-evalua-tu-riesgo\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-09T00:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T20:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Se acerca la transici\u00f3n a EMV: dos pasos para evaluar tu riesgo","description":"Desde hace aproximadamente un a\u00f1o, la pol\u00edtica \u00abBuy American\u00bb ha sido un tema candente en los centros educativos, ya que ha surgido en las revisiones administrativas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/la-conversion-a-emv-se-llevara-a-cabo-en-dos-fases-evalua-tu-riesgo\/","og_locale":"es_ES","og_type":"article","og_title":"The EMV Conversion Is Coming\u2014Two Steps to Assess Your Risk","og_description":"Over the past year or so, Buy American has been a hot topic for schools, as the topic has come up on administrative reviews.","og_url":"https:\/\/gfs.com\/es-us\/ideas\/la-conversion-a-emv-se-llevara-a-cabo-en-dos-fases-evalua-tu-riesgo\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2015-09-09T00:10:00+00:00","article_modified_time":"2023-02-01T20:15:50+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@GFSDelivers","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Cody Rivers","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#article","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174"},"headline":"The EMV Conversion Is Coming\u2014Two Steps to Assess Your Risk","datePublished":"2015-09-09T00:10:00+00:00","dateModified":"2023-02-01T20:15:50+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/"},"wordCount":565,"publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"image":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg","articleSection":["Running Your Business"],"inLanguage":"es-US"},{"@type":"WebPage","@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/","url":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/","name":"Se acerca la transici\u00f3n a EMV: dos pasos para evaluar tu riesgo","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#primaryimage"},"image":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg","datePublished":"2015-09-09T00:10:00+00:00","dateModified":"2023-02-01T20:15:50+00:00","description":"Desde hace aproximadamente un a\u00f1o, la pol\u00edtica \u00abBuy American\u00bb ha sido un tema candente en los centros educativos, ya que ha surgido en las revisiones administrativas.","breadcrumb":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#breadcrumb"},"inLanguage":"es-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/"]}]},{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#primaryimage","url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/emv-conversion.jpg","width":760,"height":400,"caption":"Credit card reader"},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.com\/en-us\/ideas\/emv-conversion-coming-two-steps-assess-your-risk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"The EMV Conversion Is Coming\u2014Two Steps to Assess Your Risk"}]},{"@type":"WebSite","@id":"https:\/\/gfs.com\/en-us\/#website","url":"https:\/\/gfs.com\/en-us\/","name":"Gordon Food Service","description":"","publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-US"},{"@type":"Organization","@id":"https:\/\/gfs.com\/en-us\/#organization","name":"Gordon Food Service","url":"https:\/\/gfs.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","width":628,"height":210,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.youtube.com\/@GFSDelivers","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"}}]}},"_links":{"self":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/4114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/comments?post=4114"}],"version-history":[{"count":0,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/4114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media\/4115"}],"wp:attachment":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media?parent=4114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/categories?post=4114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/tags?post=4114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}