{"id":4100,"date":"2015-07-20T21:00:00","date_gmt":"2015-07-21T02:00:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/marketing-your-restaurant-gen-x\/"},"modified":"2023-05-24T12:48:55","modified_gmt":"2023-05-24T17:48:55","slug":"como-promocionar-tu-restaurante-la-generacion-x","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/marketing-your-restaurant-gen-x\/","title":{"rendered":"C\u00f3mo promocionar tu restaurante entre la generaci\u00f3n X"},"content":{"rendered":"

Situada entre la influyente generaci\u00f3n del baby boom y la generaci\u00f3n Y, la Generaci\u00f3n X es un grupo aventurero que creci\u00f3 en una \u00e9poca en la que la tecnolog\u00eda irrumpi\u00f3 con fuerza en la escena. Les atraen todo tipo de restaurantes y suelen buscar locales con un ambiente divertido y animado. Seg\u00fan <\/span>\u00abFlavor & the Menu\u00bb: la Generaci\u00f3n X se preocupa menos por las finanzas a la hora de comer fuera que cualquier otra generaci\u00f3n, lo que la convierte en una generaci\u00f3n que merece la pena conocer.<\/p>\n

\u00bfQui\u00e9nes forman la generaci\u00f3n X?<\/span><\/h2>\n

Nacida entre 1966 y 1976, la Generaci\u00f3n X representa el 14 % de la poblaci\u00f3n total de EE. UU. y aporta un poder adquisitivo de m\u00e1s de $125 mil millones. Su mundo se ha visto marcado no solo por la tecnolog\u00eda, sino tambi\u00e9n por los tiroteos en colegios y los atentados del 11 de septiembre, lo que les ha ayudado a aprender a desenvolverse en medio del caos y el cambio. <\/span><\/p>\n

Como defensores del equilibrio entre la vida laboral y personal, buscan restaurantes con un ambiente que les permita desconectar del estr\u00e9s de su d\u00eda a d\u00eda, lo que significa que son comensales atrevidos y aventureros, con un gran gusto por los c\u00f3cteles de autor. <\/span><\/p>\n

Lo mejor de todo es que quiz\u00e1 ya est\u00e9s preparado para dirigirte a esta generaci\u00f3n. <\/span><\/p>\n

\u00bfC\u00f3mo se dirige la estrategia de marketing a la generaci\u00f3n X?<\/span><\/h3>\n

La Generaci\u00f3n X busca la combinaci\u00f3n perfecta entre restaurantes para adultos y restaurantes familiares. A continuaci\u00f3n te ofrecemos algunas ideas para promocionar tu restaurante y tu carta entre los comensales de la Generaci\u00f3n X:<\/span><\/p>\n

Sabores del crecimiento.<\/span><\/strong> Seg\u00fan \u00abFlavor & the Menu\u00bb, una generaci\u00f3n de comensales curiosos est\u00e1 haciendo que los sabores a lima, jengibre, posto y mesquite (con notas ahumadas) aparezcan en la lista de deseos de la Generaci\u00f3n X. A\u00f1adir algunos de estos sabores a los platos que ya figuran en tu men\u00fa puede ser una forma sencilla de captar su atenci\u00f3n.<\/p>\n

Gastronom\u00eda internacional.<\/strong> <\/span>Al igual que todas las generaciones, a la Generaci\u00f3n X le encanta la pizza y las hamburguesas, pero un porcentaje mayor afirma que disfruta de sabores m\u00e1s ex\u00f3ticos. El 66 % de los comensales disfruta de la cocina mexicana, mientras que el 63 % prefiere la china, y aproximadamente el 30 % se decanta por la cocina japonesa o la mediterr\u00e1nea.<\/p>\n

Para llevar.<\/span><\/strong> La Generaci\u00f3n X es la que m\u00e1s suele pedir comida a domicilio en comparaci\u00f3n con cualquier otra generaci\u00f3n, por lo que la frescura y la rapidez son fundamentales a la hora de atenderla. El 54 % afirma que una ubicaci\u00f3n c\u00f3moda es clave. La tecnolog\u00eda tambi\u00e9n ha desempe\u00f1ado un papel fundamental en la comodidad a la hora de comer fuera de casa, ya que el 43 % de los comensales afirma que utiliza la tecnolog\u00eda m\u00e1s hoy que hace dos a\u00f1os, y el 14 % de los miembros de la Generaci\u00f3n X con smartphones afirma que utiliza sus dispositivos al menos una vez a la semana para consultar informaci\u00f3n nutricional.
\n <\/p>","protected":false},"excerpt":{"rendered":"

Este grupo busca locales de restauraci\u00f3n aptos tanto para adultos como para familias y que ofrezcan opciones de men\u00fa innovadoras.<\/p>","protected":false},"author":19,"featured_media":4101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,69],"tags":[],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nMarketing Your Restaurant to Gen X<\/title>\n<meta name=\"description\" content=\"Your restaurant's success during spring holidays stems from a solid plan. This checklist will help your entire operation shine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/como-promocionar-tu-restaurante-la-generacion-x\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Restaurant to Gen X\" \/>\n<meta property=\"og:description\" content=\"Your restaurant's success during spring holidays stems from a solid plan. This checklist will help your entire operation shine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/como-promocionar-tu-restaurante-la-generacion-x\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T17:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo promocionar tu restaurante entre la generaci\u00f3n X","description":"El \u00e9xito de tu restaurante durante las vacaciones de primavera depende de un plan bien elaborado. Esta lista de comprobaci\u00f3n te ayudar\u00e1 a que todo tu negocio funcione a la perfecci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/como-promocionar-tu-restaurante-la-generacion-x\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing Your Restaurant to Gen X","og_description":"Your restaurant's success during spring holidays stems from a solid plan. This checklist will help your entire operation shine.","og_url":"https:\/\/gfs.com\/es-us\/ideas\/como-promocionar-tu-restaurante-la-generacion-x\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2015-07-21T02:00:00+00:00","article_modified_time":"2023-05-24T17:48:55+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@GFSDelivers","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Cody Rivers","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#article","isPartOf":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174"},"headline":"Marketing Your Restaurant to Gen X","datePublished":"2015-07-21T02:00:00+00:00","dateModified":"2023-05-24T17:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/"},"wordCount":383,"publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"image":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","articleSection":["Restaurant & Bars","Running Your Business"],"inLanguage":"es-US"},{"@type":"WebPage","@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/","url":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/","name":"C\u00f3mo promocionar tu restaurante entre la generaci\u00f3n X","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#primaryimage"},"image":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","datePublished":"2015-07-21T02:00:00+00:00","dateModified":"2023-05-24T17:48:55+00:00","description":"El \u00e9xito de tu restaurante durante las vacaciones de primavera depende de un plan bien elaborado. Esta lista de comprobaci\u00f3n te ayudar\u00e1 a que todo tu negocio funcione a la perfecci\u00f3n.","breadcrumb":{"@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#breadcrumb"},"inLanguage":"es-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/"]}]},{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#primaryimage","url":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","width":760,"height":400,"caption":"Waitress carrying plates"},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.com\/ideas\/marketing-your-restaurant-gen-x\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Marketing Your Restaurant to Gen X"}]},{"@type":"WebSite","@id":"https:\/\/gfs.com\/en-us\/#website","url":"https:\/\/gfs.com\/en-us\/","name":"Gordon Food Service","description":"","publisher":{"@id":"https:\/\/gfs.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-US"},{"@type":"Organization","@id":"https:\/\/gfs.com\/en-us\/#organization","name":"Gordon Food Service","url":"https:\/\/gfs.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","width":628,"height":210,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.youtube.com\/@GFSDelivers","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.com\/en-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"}}]}},"_links":{"self":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/4100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":0,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media\/4101"}],"wp:attachment":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}