{"id":3900,"date":"2014-04-25T04:00:00","date_gmt":"2014-04-25T09:00:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/how-to-turn-a-negative-yelp-review-into-a-positive-for-your-restaurant-business\/"},"modified":"2023-02-01T14:16:17","modified_gmt":"2023-02-01T20:16:17","slug":"como-convertir-una-resena-negativa-en-yelp-en-algo-positivo-para-tu-negocio-de-restauracion","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/how-to-turn-a-negative-yelp-review-into-a-positive-for-your-restaurant-business\/","title":{"rendered":"C\u00f3mo convertir una rese\u00f1a negativa en Yelp en algo positivo para tu negocio de restauraci\u00f3n"},"content":{"rendered":"<p>Una rese\u00f1a negativa en Yelp es un aut\u00e9ntico fastidio. Te has dejado el alma en tu <a href=\"https:\/\/gfs.com\/es-us\/en\/foodservice-distribution\/restaurants.page\/?&amp;utm_source=negative-yelp-review&amp;utm_medium=blog&amp;utm_content=restaurant-business&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">sector de la restauraci\u00f3n<\/a>, y ahora un cliente est\u00e1 causando estragos en tu reputaci\u00f3n.<\/p>\n<p>En un mundo en el que predominan las redes sociales, no siempre es posible evitar las cr\u00edticas negativas. Sin embargo, s\u00ed que puedes controlar la forma en que respondes a ellas.<\/p>\n<p>A continuaci\u00f3n te explicamos c\u00f3mo puedes sacar el m\u00e1ximo partido a una rese\u00f1a negativa en Yelp y convertirla en una oportunidad de aprendizaje positiva tanto para ti como para tu negocio de restauraci\u00f3n.<\/p>\n<h2>Aprovecha la oportunidad para aprender<\/h2>\n<p>Echa otro vistazo a la rese\u00f1a. \u00bfEs tan mala? \u00bfPone de manifiesto alg\u00fan problema que ya sabes que tienes? La mayor\u00eda de las rese\u00f1as negativas se centran en aspectos que puedes controlar: un servicio lento, comida fr\u00eda, comida de mala calidad o camareros groseros.<\/p>\n<p>\u00bfHay alg\u00fan tema com\u00fan en todas las rese\u00f1as? Si es as\u00ed, \u00a1tus clientes te est\u00e1n diciendo algo! Utiliza Yelp como tu mejor herramienta para recabar opiniones y toma medidas para solucionar las quejas m\u00e1s habituales.<\/p>\n<h2>C\u00f3mo responder<\/h2>\n<p>En primer lugar, responde siempre. Da mala impresi\u00f3n que alguien lea una rese\u00f1a negativa antigua sin que el restaurante haya respondido.<\/p>\n<p>Nunca te enfades al responder. Jam\u00e1s. En su lugar, sigue estas sencillas reglas:<\/p>\n<ul>\n<li>Responde con calma<\/li>\n<li>Agradece al cr\u00edtico por haber venido (y por haber dejado su rese\u00f1a)<\/li>\n<li>Pedir disculpas por la mala experiencia que han tenido<\/li>\n<li>Explica c\u00f3mo piensas abordar el problema<\/li>\n<li>Promete que lo har\u00e1s mejor la pr\u00f3xima vez.<\/li>\n<\/ul>\n<p>A los clientes les encanta recibir una atenci\u00f3n personalizada, y los usuarios de Yelp no son una excepci\u00f3n. Quieren saber que te tomas en serio sus quejas.<\/p>\n<h2>Toma las riendas de tu marca<\/h2>\n<p>Aunque nunca hayas visitado Yelp, es muy probable que tu restaurante ya figure en la plataforma. Si lo has estado ignorando, es posible que la informaci\u00f3n est\u00e9 desactualizada o que, sencillamente, sea err\u00f3nea.<\/p>\n<p>A continuaci\u00f3n te explicamos c\u00f3mo rellenar el perfil de tu restaurante en Yelp:<\/p>\n<ul>\n<li>Identif\u00edcate como el propietario de la empresa<\/li>\n<li>Aseg\u00farate de que toda la informaci\u00f3n sea correcta y est\u00e9 actualizada<\/li>\n<li>Aseg\u00farate de que haya un men\u00fa actualizado en la web<\/li>\n<li>A\u00f1ade informaci\u00f3n para que tu restaurante sea f\u00e1cil de encontrar<\/li>\n<li>Haz que te hagan unas fotos estupendas de la comida y del lugar de la celebraci\u00f3n<\/li>\n<li>Incluye una foto de la entrada principal<\/li>\n<\/ul>\n<h2>Da rienda suelta a tu creatividad con las respuestas de Yelp y haz que tu restaurante destaque<\/h2>\n<p>Una de las mejores respuestas registradas en Yelp fue la de The Supper Truck, de Albuquerque (Nuevo M\u00e9xico). El propietario respondi\u00f3 a un <a href=\"http:\/\/www.yelp.com\/biz\/the-supper-truck-albuquerque?sort_by=rating_asc\" target=\"_blank\" rel=\"noopener\">comentario negativo en Yelp<\/a> de una forma entra\u00f1able y desenfadada, subi\u00e9ndolo a un <a href=\"http:\/\/youtu.be\/r3hpxSGUi6M\" target=\"_blank\" rel=\"noopener\">\u201cLa canci\u00f3n \u201dLo siento\u00bb<\/a> a YouTube.<\/p>\n<p>Un v\u00eddeo ingenioso tiene el potencial de hacerse viral, lo que atrae una atenci\u00f3n positiva hacia un negocio como este food truck, que cuenta con numerosas cr\u00edticas muy favorables. .<\/p>\n<h2>Lo que no hay que hacer<\/h2>\n<p>Es tentador pedir a amigos y familiares que dejen opiniones positivas sobre tu restaurante, pero no es una buena idea. En su lugar, c\u00e9ntrate en responder de forma positiva a los clientes que dejan comentarios y aseg\u00farate de que tu atenci\u00f3n al cliente y tu comida sean excelentes en todo momento.<\/p>\n<p>Tu estrategia en Yelp debe ser coherente con tus dem\u00e1s iniciativas en redes sociales. Es un error que los restaurantes ignoren sus perfiles en sitios como Foursquare, TripAdvisor y Urban Spoon.<\/p>\n<p>Los sitios web de rese\u00f1as en redes sociales pueden ser herramientas eficaces siempre y cuando influyas en tu propia marca, asegur\u00e1ndote de que la mayor parte de la informaci\u00f3n disponible en Internet sea correcta, atractiva y positiva.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sigue estas sencillas reglas para gestionar tu imagen tras recibir comentarios cr\u00edticos en las redes sociales.<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,69],"tags":[],"class_list":["post-3900","post","type-post","status-publish","format-standard","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Turn a Negative Yelp Review Into a Positive for Your Restaurant Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/como-convertir-una-resena-negativa-en-yelp-en-algo-positivo-para-tu-negocio-de-restauracion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn a Negative Yelp Review Into a Positive for Your Restaurant Business\" \/>\n<meta property=\"og:description\" content=\"Follow these simple rules to manage your image after critical comments on social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/como-convertir-una-resena-negativa-en-yelp-en-algo-positivo-para-tu-negocio-de-restauracion\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T20:16:17+00:00\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo convertir una rese\u00f1a negativa en Yelp en algo positivo para tu negocio de restauraci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/como-convertir-una-resena-negativa-en-yelp-en-algo-positivo-para-tu-negocio-de-restauracion\/","og_locale":"es_ES","og_type":"article","og_title":"How to Turn a Negative Yelp Review Into a Positive for Your Restaurant Business","og_description":"Follow these simple rules to manage your image after critical comments on social media.","og_url":"https:\/\/gfs.com\/es-us\/ideas\/como-convertir-una-resena-negativa-en-yelp-en-algo-positivo-para-tu-negocio-de-restauracion\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2014-04-25T09:00:00+00:00","article_modified_time":"2023-02-01T20:16:17+00:00","author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@GFSDelivers","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Cody Rivers","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.com\/en-us\/ideas\/how-to-turn-a-negative-yelp-review-into-a-positive-for-your-restaurant-business\/#article","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/how-to-turn-a-negative-yelp-review-into-a-positive-for-your-restaurant-business\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.com\/es-us\/#\/schema\/person\/8228686a3a3177cc28319b0a04b01174"},"headline":"How to Turn a Negative Yelp Review Into a Positive for Your Restaurant Business","datePublished":"2014-04-25T09:00:00+00:00","dateModified":"2023-02-01T20:16:17+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/how-to-turn-a-negative-yelp-review-into-a-positive-for-your-restaurant-business\/"},"wordCount":539,"publisher":{"@id":"https:\/\/gfs.com\/es-us\/#organization"},"articleSection":["Restaurant &amp; 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