{"id":27921,"date":"2023-12-12T14:40:35","date_gmt":"2023-12-12T19:40:35","guid":{"rendered":"https:\/\/gfs.com\/?p=27921"},"modified":"2023-12-12T14:40:36","modified_gmt":"2023-12-12T19:40:36","slug":"desde-la-sonrisa-de-un-camarero-hasta-un-servicio-impecable-creando-una-experiencia-memorable-para-el-cliente","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/from-a-servers-smile-to-a-clean-operation-shaping-a-memorable-customer-experience\/","title":{"rendered":"Desde la sonrisa de un camarero hasta un servicio impecable: c\u00f3mo crear una experiencia memorable para el cliente"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Imag\u00ednate esto: est\u00e1s en la trastienda de tu restaurante, observando c\u00f3mo los clientes entran por la puerta mientras tu personal apenas se molesta en saludarlos. Es un momento vergonzoso, porque lo que ocurre en esos primeros minutos marca el tono de toda la experiencia gastron\u00f3mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el mundo actual, crear una experiencia gastron\u00f3mica excepcional es m\u00e1s importante que nunca, ya que retos como la inflaci\u00f3n y la continua escasez de mano de obra siguen afectando al sector.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los expertos afirman que los operadores deben esforzarse al m\u00e1ximo para convertir a los clientes ocasionales en habituales, y eso empieza por ofrecer un servicio de primera categor\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Laura Taningco, especialista en soluciones empresariales de Gordon Food Service\u00ae, un servicio de calidad en la sala es la clave para la satisfacci\u00f3n del cliente. \u201cLos responsables deben ver las cosas desde la perspectiva de los comensales\u2019, insiste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos recientes indican que una menor calidad del servicio hace que m\u00e1s gente se quede en casa en lugar de salir a comer fuera, lo que afecta negativamente a los hosteleros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCuando los clientes entran en tu restaurante, tu objetivo principal debe ser ofrecerles una experiencia que supere sus expectativas y les haga volver\u201d, aconseja Taningco.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customers-want-more-than-just-good-food\">Los clientes quieren algo m\u00e1s que buena comida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes buscan una experiencia gastron\u00f3mica que merezca la pena; la clave est\u00e1 en ofrecer \u201cconstancia, comodidad y calidad\u201d, afirma Taningco.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matt Dyson, especialista en soluciones empresariales de Gordon Food Service, afirm\u00f3 que poner en pr\u00e1ctica esos tres elementos es una forma eficaz de contrarrestar lo que los expertos denominan la tendencia de los consumidores a \u201creducir el nivel de gasto\u201d, es decir, cuando la gente gasta menos en comer fuera de casa. Se trata de una tendencia en la que la afluencia a los restaurantes de comida r\u00e1pida (QSR) est\u00e1 aumentando, mientras que la de los restaurantes de servicio completo se est\u00e1 viendo afectada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 ocurre esto? Se debe a que no se cumplen las expectativas de los clientes, afirm\u00f3 Dyson. La experiencia de un cliente comienza incluso antes de que este cruce la puerta: pensemos en las p\u00e1ginas web, las redes sociales y los men\u00fas online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es lo que, seg\u00fan los expertos de Gordon Food Service, resulta m\u00e1s importante para el \u00e9xito general de la experiencia gastron\u00f3mica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La coherencia es fundamental<\/strong>. Es lo que quieren los clientes: algo con lo que puedan contar. Taningco se\u00f1ala que McDonald\u2019s es un ejemplo de empresa que ha sabido dar en el clavo en cuanto a esa consistencia. Los clientes saben lo que van a recibir desde el momento en que hacen su pedido.&nbsp;<\/li>\n\n\n\n<li><strong>La comodidad es importante.<\/strong> Cuando el servicio deja que desear, la experiencia gastron\u00f3mica deja de ser c\u00f3moda para el cliente. Los pedidos online, para llevar y a domicilio deber\u00edan ser sencillos. Los clientes no quieren tener que esforzarse a la hora de realizar, recoger o recibir un pedido. Los restauradores deber\u00edan ofrecer a los clientes aquello que no pueden preparar en casa ni conseguir f\u00e1cilmente en otros sitios.&nbsp;<\/li>\n\n\n\n<li><strong>La calidad sigue siendo nuestra prioridad.<\/strong> Dado que casi la mitad de los estadounidenses sale a comer fuera para socializar, tambi\u00e9n pueden disfrutar de una experiencia de calidad gracias al ambiente del restaurante. Por eso, mantener el local acogedor y limpio \u2014tanto por dentro como por fuera\u2014 marca la diferencia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience\">Conoce a tu p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stephane Renaud, especialista en soluciones empresariales de Gordon Food Service, destaca que los operadores deben conocer a su p\u00fablico. Adaptar las interacciones en l\u00ednea a las necesidades de la clientela es una estrategia acertada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cSe trata de la demograf\u00eda y de profundizar en lo que motiva a tus clientes\u201d, afirm\u00f3. Formar al personal para que conozca y comprenda a los clientes tambi\u00e9n se traducir\u00e1 en clientes habituales y mayores beneficios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDurante a\u00f1os, los propietarios se han centrado en los chefs y la comida, y han descuidado la enorme importancia del servicio y la experiencia en la sala. La formaci\u00f3n de los camareros es insuficiente, y eso se nota en muchos restaurantes\u201d, afirm\u00f3 Renaud.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se\u00f1al\u00f3 que el segmento de la alta cocina sigue formando a su personal, pero afirm\u00f3 que la mayor\u00eda de los restaurantes de \u201cgama media\u201d no han dado prioridad a la formaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trata solo de adaptar el manual del empleado. Taningco sugiere sesiones individuales con el personal de atenci\u00f3n al p\u00fablico para asegurarse de que comprenden las expectativas. \u00abSon los peque\u00f1os detalles los que tienen un mayor impacto\u00bb, afirm\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCuando los camareros saludan a cada mesa, deben hacerlo con una sonrisa sincera, con la intenci\u00f3n de superar las expectativas de los comensales en cuanto al servicio y mostrando gratitud al agradecerles que hayan elegido comer en su local. Eso es hospitalidad\u2019, afirm\u00f3. A\u00f1adi\u00f3 que la entrega de la cuenta tambi\u00e9n debe ser fluida, con una invitaci\u00f3n a volver y otro agradecimiento por parte del camarero por su visita.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esas interacciones positivas son las que dejan una impresi\u00f3n duradera en los hu\u00e9spedes. Y el boca a boca es muy eficaz: los clientes satisfechos pueden convertirse en los mayores admiradores de un establecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTenemos que volver a poner un poco de cari\u00f1o en la sala\u201d, dijo Renaud. \u201dAs\u00ed vendr\u00e1 m\u00e1s gente a tu restaurante para disfrutar de la experiencia en su conjunto y no solo por la comida\u201d.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Picture this: You\u2019re standing at the back of your restaurant, observing guests walking through the door while your staff makes little to no effort to acknowledge them. It&#8217;s a cringe-worthy moment because what happens in those first few minutes sets the tone for the entire dining experience. In today&#8217;s world, creating an exceptional dining experience [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":27922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-27921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From a server\u2019s smile to a clean operation: Shaping a memorable customer experience | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/desde-la-sonrisa-de-un-camarero-hasta-un-servicio-impecable-creando-una-experiencia-memorable-para-el-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From a server\u2019s smile to a clean operation: Shaping a memorable customer experience\" \/>\n<meta property=\"og:description\" content=\"Picture this: You\u2019re standing at the back of your restaurant, observing guests walking through the door while your staff makes little to no effort to acknowledge them. It&#8217;s a cringe-worthy moment because what happens in those first few minutes sets the tone for the entire dining experience. In today&#8217;s world, creating an exceptional dining experience [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/desde-la-sonrisa-de-un-camarero-hasta-un-servicio-impecable-creando-una-experiencia-memorable-para-el-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T19:40:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T19:40:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/12\/Crafting-Memorable-Guest-Journeys--1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bailey Childs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gfsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailey Childs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Desde la sonrisa de un camarero hasta un servicio impecable: c\u00f3mo crear una experiencia memorable para el cliente | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/desde-la-sonrisa-de-un-camarero-hasta-un-servicio-impecable-creando-una-experiencia-memorable-para-el-cliente\/","og_locale":"es_ES","og_type":"article","og_title":"From a server\u2019s smile to a clean operation: Shaping a memorable customer experience","og_description":"Picture this: You\u2019re standing at the back of your restaurant, observing guests walking through the door while your staff makes little to no effort to acknowledge them. 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