{"id":26659,"date":"2023-09-01T09:14:16","date_gmt":"2023-09-01T13:14:16","guid":{"rendered":"https:\/\/gfs.com\/?p=26659"},"modified":"2025-12-23T14:26:00","modified_gmt":"2025-12-23T19:26:00","slug":"win-at-winter-holiday-foodservice","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/win-at-winter-holiday-foodservice\/","title":{"rendered":"Win at Winter Holiday Foodservice"},"content":{"rendered":"<p>The holiday season is make-or-break time for most foodservice operations. While sales may be brisk right now compared to last year, don\u2019t underestimate the potential of holiday planning.<\/p>\n\n\n\n<p>3 in 4 consumers intended to go out to eat or order takeout during the festive season, according to the <a href=\"https:\/\/restaurant.org\/research-and-media\/media\/press-releases\/consumers-plan-to-let-restaurants-do-the-cooking-during-the-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>National Restaurant Association<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>With people ready to indulge during the holidays, you don\u2019t want to disappoint, says Christine Morgan, a Marketing Services Manager.<\/p>\n\n\n\n<p>\u201cHelp consumers splurge with special offerings, flavors and ingredients that enhance the off-premise experience,\u201d she says. \u201cIt\u2019s possible to build excitement for them and, with some planning, make it manageable for your staffing and service capabilities.\u201d<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understand-operational-needs\" style=\"font-size:32px\">Understand Operational Needs<\/h2>\n\n\n\n<p>Everything starts on the operational side. Create a menu that\u2019s innovative but easy to execute. This lets you plan labor, prep space and logistics\u2014all key to protecting brand integrity when products leave the restaurant.<\/p>\n\n\n\n<p>These menu tips play into operational effectiveness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call on speed-scratch\/value-added.<\/strong> Save labor with <a href=\"https:\/\/gfs.com\/es-us\/ideas\/surprise-yourself-markon-ready-set-serve\/\">washed and cut salads, trimmed fruits and veggies<\/a>, or pre-breaded chicken and seafood.<\/li>\n\n\n\n<li><strong>Offer prepared dishes.<\/strong> Save time with heat-and-eat foods prepared ahead and ready for delivery or pickup.&nbsp;<\/li>\n\n\n\n<li><strong>Create meal kits.<\/strong> Package ingredients in a branded box and include a recipe for at-home preparation.<\/li>\n<\/ul>\n\n\n\n<p>To meet demand, restaurants also need to manage the calendar. Labor will be a nightmare if you schedule every party on Friday and Saturday. If possible, offer customers an incentive to book weekday events. Because labor is delicate, Morgan recommends motivating your team. \u201cAsk for their input. If they have a stake in your offerings and presentation, they\u2019ll be less stressed and more dedicated to success.\u201d<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-culinary-strategies\" style=\"font-size:32px\">Consider Culinary Strategies<\/h2>\n\n\n\n<p>On the culinary side, expect an appetite for indulgence during the holidays. For operators, success means identifying strengths and opportunities.<\/p>\n\n\n\n<p>\u201cIt\u2019s important to align menus with your current menus as an extension of your business,\u201d Morgan says. \u201cYour offerings should expand on things you do really well\u2014these menu items define your concept and set you apart.\u201d<\/p>\n\n\n\n<p>The culinary part of the equation, she notes, calls on equal parts planning, implementation, and tracking.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-1-plan-0\" style=\"font-size:28px\">1. Plan<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manage your menu. <\/strong><a href=\"https:\/\/gfs.com\/es-us\/ideas\/stretch-yourself-cross-utilization\/\">Cross-utilize products<\/a> as well as employee skills and productivity.<\/li>\n\n\n\n<li><strong>Match offerings to manpower. <\/strong>Review your preparation needs and focus on the end product\/experience. You know your staff best, don\u2019t give them something that\u2019s out of their wheelhouse.&nbsp;<\/li>\n\n\n\n<li><strong>Use <a href=\"https:\/\/gfs.com\/es-us\/business\/gordon-culinary-pro\/\">Gordon Culinary Pro<\/a>. <\/strong>Cost out ingredients, determine plate price and get menu inspiration. Need ideas for holiday recipes? Check out some of our culinary specialists\u2019 favorites.&nbsp;<\/li>\n\n\n\n<li><strong>Call on experience.<\/strong> Reach out to past employees or students home from college for labor help.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-1024x683.png\" alt=\"A variety of holiday dishes spread out on a white background.\" class=\"wp-image-26660 size-full\" srcset=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-1024x683.png 1024w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-300x200.png 300w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-768x512.png 768w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-1536x1024.png 1536w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-2048x1365.png 2048w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/Holiday-Catering-_Dinner-Email-Heading-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-2-implement\" style=\"font-size:28px\">2. Implement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upscale menu offerings.<\/strong> Favorite seasonal flavors include pumpkin, cinnamon, cranberry, sage, ginger, peppermint, sweet potato, eggnog, or chocolate.<\/li>\n\n\n\n<li><strong>Try sensational shortcuts.<\/strong> Save time with <a href=\"https:\/\/apps.gfs.com\/doc\/mkt\/flu\/?utm_campaign=&amp;utm_campaign_id=october202340&amp;utm_source=article-paid&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">thaw-and-serve desserts<\/a> or <a href=\"https:\/\/apps.gfs.com\/doc\/mkt\/flu\/p_blogpost_holidaymosaic_bb?utm_campaign=p_blogpost_holidaymosaic_bb&amp;utm_campaign_id=october202340p_blogpost_holidaymosaic_bb&amp;utm_source=article-paid&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">coffees<\/a> and shakes with a shot of mint or hazelnut.<\/li>\n\n\n\n<li><strong>Create nostalgia with beverages.<\/strong> The season calls for old-school cocktails or warm drinks like Irish coffee and cider and plays on hot chocolate like this <a href=\"https:\/\/gfs.com\/es-us\/ideas\/recipe\/minty-matcha-mocha-hot-chocolate\/\">Minty Matcha Mocha.<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t overlook trends. <\/strong><a href=\"https:\/\/apps.gfs.com\/doc\/mkt\/flu\/?utm_campaign=&amp;utm_campaign_id=october202340&amp;utm_source=article-paid&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Plant-based options<\/a> and alcohol-free upscale beverages can differentiate your business.<\/li>\n\n\n\n<li><strong>Call on LTOs. <\/strong>Local and seasonal ingredients work well for <a href=\"https:\/\/gfs.com\/es-us\/ideas\/art-lto\/\">limited-time offers<\/a>, creating \u201cget-it-while-you can\u201d excitement. Cross-utilize regular menu items and test items you\u2019re thinking of adding permanently.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-1024x727.jpg\" alt=\"baked winter holiday dish in a cast iron pan.\" class=\"wp-image-26884 size-full\" srcset=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-1024x727.jpg 1024w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-300x213.jpg 300w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-768x545.jpg 768w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-1536x1091.jpg 1536w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-2048x1454.jpg 2048w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Sweet-Potato-Tart-_2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-3-track\" style=\"font-size:28px\">3. Track<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do a <a href=\"https:\/\/gfs.com\/es-us\/ideas\/how-will-you-measure-holiday-dining-success\/\">post-holiday review<\/a>.<\/strong> It\u2019s hard to know what\u2019s working until things slow down. If you can\u2019t track your results at the moment, take some time once you\u2019re out of the weeds to see if your season went according to plan.<\/li>\n\n\n\n<li><strong>Assess ups and downs. <\/strong>Growth sometimes requires failure. Take stock of your missteps and reframe them into learning experiences.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"2560\" height=\"1677\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-scaled.jpg\" alt=\"Bacon wrapped wildfowl on a white dish themed for the holidays.\" class=\"wp-image-26894 size-full\" srcset=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-scaled.jpg 2560w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-300x197.jpg 300w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-1024x671.jpg 1024w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-768x503.jpg 768w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-1536x1006.jpg 1536w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-2048x1342.jpg 2048w, https:\/\/gfs.com\/wp-content\/uploads\/2023\/09\/Holiday-Culinary-_Blackberry-Dijon-Glazed-Quail-_1-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cAdding value wherever possible\u2014in the kitchen, on the menu, and with the experience\u2014is the best strategy for feeding a holiday crowd,\u201d Morgan says. \u201cIt\u2019s possible to build your brand without compromising quality.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#eeeeee;color:#eeeeee\"\/>\n\n\n\n<div style=\"height:45px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-small-font-size is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-media-text is-vertically-aligned-center has-small-font-size\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/GordonOrdering-1-300x116.png\" alt=\"\" class=\"wp-image-19257 size-medium\" srcset=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/GordonOrdering-1-300x116.png 300w, https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/GordonOrdering-1-1024x395.png 1024w, https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/GordonOrdering-1-768x296.png 768w, https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/GordonOrdering-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center\" style=\"font-size:16px;font-style:normal;font-weight:400\"><strong>Ready to start building your winter holiday menu?<br><\/strong>Download our product guide made exclusively for customers. Not a customer yet? Sign up to unlock this resource.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ef5ce59c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/order.gfs.com\/site\/holiday-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Download Guide<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/gfs.com\/es-us\/hazte-cliente\/\">Hazte cliente<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:45px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#eeeeee;color:#eeeeee\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Don\u2019t let operational and culinary challenges leave you in the cold.<\/p>","protected":false},"author":20,"featured_media":26660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,68,111,131,110,69],"tags":[],"class_list":["post-26659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-healthcare","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Win at Winter Holiday Foodservice | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Drive sales this season with creative winter restaurant menu ideas. 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