{"id":26187,"date":"2023-08-04T11:35:54","date_gmt":"2023-08-04T15:35:54","guid":{"rendered":"https:\/\/gfs.com\/?p=26187"},"modified":"2023-08-04T11:39:50","modified_gmt":"2023-08-04T15:39:50","slug":"al-servicio-del-exito-ofrecemos-estrategias-de-marketing-eficaces-y-atractivas-para-animar-a-los-padres-a-que-se-sumen-al-programa-de-comidas-escolares","status":"publish","type":"post","link":"https:\/\/gfs.com\/es-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/","title":{"rendered":"El \u00e9xito en la mesa: ofrecer una estrategia de marketing deliciosa y eficaz para animar a los padres a que se sumen a los programas de comidas escolares"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-communication-is-key\">La comunicaci\u00f3n es clave<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una comunicaci\u00f3n eficaz es fundamental para mantener a los padres informados e implicados. Existen muchos estilos de comunicaci\u00f3n, as\u00ed que averigua cu\u00e1l es el que mejor se adapta al p\u00fablico de tu colegio. Esto puede incluir el env\u00edo de folletos a casa, la colaboraci\u00f3n en el bolet\u00edn informativo del colegio o la difusi\u00f3n a trav\u00e9s de las redes sociales. Aseg\u00farate de hacer hincapi\u00e9 en la importancia de los almuerzos escolares y de destacar los eventos clave y los platos especiales del men\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-the-menu\">Creaci\u00f3n del men\u00fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante elaborar un men\u00fa que refleje las preferencias de los alumnos y cumpla con los requisitos de la estructura alimentaria. El objetivo es ofrecer una variedad de opciones que satisfagan los diferentes gustos, preferencias y la diversidad. Hay que tener en cuenta tambi\u00e9n las alergias alimentarias y ofrecer opciones alternativas a los alumnos con necesidades espec\u00edficas. A la hora de elaborar el men\u00fa, considera la posibilidad de incluir platos populares semanalmente \u2014como la pizza los viernes\u2014 y alternarlos con platos menos populares cada dos semanas o cada mes. Programar los platos populares para el mismo d\u00eda de la semana permite que el men\u00fa destaque los platos menos frecuentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-highlight-the-time-value\">Destaca el valor del tiempo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Destaca la comodidad y el ahorro de tiempo que supone pedir el almuerzo escolar en lugar de prepararlo en casa. En cuanto al coste, puedes plantearte compartir el desglose de los precios espec\u00edficos de tu colegio, compar\u00e1ndolos con los precios de las alternativas caseras o compradas en la tienda. Esta comparaci\u00f3n pone de manifiesto la diferencia de precio y el valor nutricional entre estas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-surveys\">Encuestas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realiza encuestas para recabar opiniones y comentarios de padres, alumnos y otras partes interesadas. Las encuestas ofrecen la oportunidad de averiguar qu\u00e9 es lo que les gusta o no les gusta a los padres de tu programa de comidas escolares. Esto te permite evaluar el grado de satisfacci\u00f3n, identificar aspectos que se pueden mejorar y recabar nuevas ideas que te ayuden con tus estrategias de marketing. Para ayudar a los colegios, Gordon Food Service ha creado un <a href=\"https:\/\/drive.google.com\/file\/d\/1b25Z05LZkqx5CL8R3-lihwyoJWkvIPu1\/view\" target=\"_blank\" rel=\"noreferrer noopener\">Encuesta sobre pruebas de sabor: kit de herramientas.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adding-visuals\">Incorporaci\u00f3n de elementos visuales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incluye im\u00e1genes de los nuevos platos en la carta. Una imagen aumentar\u00e1 la probabilidad de que se pida ese plato. Ponte en contacto con los fabricantes de los productos para ver si ya disponen de im\u00e1genes de ese plato en concreto que puedas a\u00f1adir a tu p\u00e1gina web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-contest\">Concurso en redes sociales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si la normativa del colegio lo permite, organiza concursos o retos divertidos relacionados con los platos del comedor en las redes sociales. Esto anima a los alumnos a compartir fotos de su comida y a publicarlas en la p\u00e1gina del colegio en las redes sociales. De este modo, se puede animar a otros a probar los platos del comedor y a participar tambi\u00e9n en el concurso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helping-the-planet\">Ayudando al planeta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comparte ejemplos de c\u00f3mo te preocupas por el medio ambiente mediante el compostaje, el reciclaje y la gesti\u00f3n de los residuos alimentarios. Destacar tu esfuerzo por ayudar al planeta es una buena forma de demostrar a padres y alumnos que eres consciente de la importancia de no desperdiciar los alimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Averigua cu\u00e1l de estos m\u00e9todos funcionar\u00eda mejor en tu centro educativo y elabora un calendario para ponerlos en pr\u00e1ctica. Al poner en marcha tus ideas, aumentar\u00e1s la concienciaci\u00f3n y el compromiso, y potenciar\u00e1s la participaci\u00f3n de los alumnos.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lee art\u00edculos similares<\/strong>: <a href=\"https:\/\/gfs.com\/es-us\/ideas\/promocionar-tu-menu-entre-los-alumnos-y-los-padres\/\">Promoci\u00f3n de men\u00fas entre alumnos y padres<\/a>, <a href=\"https:\/\/gfs.com\/es-us\/ideas\/mejorar-el-desayuno-escolar-ideas-inteligentes\/\">Mejorar el desayuno escolar es una idea inteligente<\/a>, <a href=\"https:\/\/gfs.com\/es-us\/ideas\/que-une-a-la-comunidad-local\/\">Conexi\u00f3n con la comunidad local<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda para promocionar con \u00e9xito las comidas escolares entre los padres y aumentar la participaci\u00f3n de los alumnos<\/p>","protected":false},"author":20,"featured_media":26188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-26187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-k12-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effective Marketing to Steer Parents to School Lunch Programs | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"A guide to successfully market school lunches to parents &amp; increase student participation. Discover what your school lunch operation needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/es-us\/ideas\/al-servicio-del-exito-ofrecemos-estrategias-de-marketing-eficaces-y-atractivas-para-animar-a-los-padres-a-que-se-sumen-al-programa-de-comidas-escolares\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serving Success: Delivering Delicious; Effective Marketing to Steer Parents to School Lunch Programs\" \/>\n<meta property=\"og:description\" content=\"A guide to successfully market school lunches to parents &amp; increase student participation. Discover what your school lunch operation needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/es-us\/ideas\/al-servicio-del-exito-ofrecemos-estrategias-de-marketing-eficaces-y-atractivas-para-animar-a-los-padres-a-que-se-sumen-al-programa-de-comidas-escolares\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T15:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-04T15:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bailey Childs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gfsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailey Childs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estrategias de marketing eficaces para animar a los padres a que se apunten a los programas de comidas escolares | Gordon Food Service","description":"Una gu\u00eda para promocionar con \u00e9xito los men\u00fas escolares entre los padres y aumentar la participaci\u00f3n de los alumnos. Descubre qu\u00e9 necesita tu servicio de men\u00fas escolares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.com\/es-us\/ideas\/al-servicio-del-exito-ofrecemos-estrategias-de-marketing-eficaces-y-atractivas-para-animar-a-los-padres-a-que-se-sumen-al-programa-de-comidas-escolares\/","og_locale":"es_ES","og_type":"article","og_title":"Serving Success: Delivering Delicious; Effective Marketing to Steer Parents to School Lunch Programs","og_description":"A guide to successfully market school lunches to parents & increase student participation. Discover what your school lunch operation needs.","og_url":"https:\/\/gfs.com\/es-us\/ideas\/al-servicio-del-exito-ofrecemos-estrategias-de-marketing-eficaces-y-atractivas-para-animar-a-los-padres-a-que-se-sumen-al-programa-de-comidas-escolares\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2023-08-04T15:35:54+00:00","article_modified_time":"2023-08-04T15:39:50+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg","type":"image\/jpeg"}],"author":"Bailey Childs","twitter_card":"summary_large_image","twitter_creator":"@gfsadmin","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Bailey Childs","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#article","isPartOf":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/"},"author":{"name":"Bailey Childs","@id":"https:\/\/gfs.com\/es-us\/#\/schema\/person\/a40d8cc3ccd670525cc5d0733075b2f5"},"headline":"Serving Success: Delivering Delicious; Effective Marketing to Steer Parents to School Lunch Programs","datePublished":"2023-08-04T15:35:54+00:00","dateModified":"2023-08-04T15:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/"},"wordCount":490,"publisher":{"@id":"https:\/\/gfs.com\/es-us\/#organization"},"image":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg","articleSection":["K-12 Education"],"inLanguage":"es-US"},{"@type":"WebPage","@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/","url":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/","name":"Estrategias de marketing eficaces para animar a los padres a que se apunten a los programas de comidas escolares | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.com\/es-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#primaryimage"},"image":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg","datePublished":"2023-08-04T15:35:54+00:00","dateModified":"2023-08-04T15:39:50+00:00","description":"Una gu\u00eda para promocionar con \u00e9xito los men\u00fas escolares entre los padres y aumentar la participaci\u00f3n de los alumnos. Descubre qu\u00e9 necesita tu servicio de men\u00fas escolares.","breadcrumb":{"@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#breadcrumb"},"inLanguage":"es-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/"]}]},{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#primaryimage","url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/08\/GettyImages-1459057616.jpg","width":2121,"height":1414,"caption":"Students standing side by side taking lunch in school cafeteria"},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.com\/en-us\/ideas\/serving-success-delivering-delicious-effective-marketing-to-steer-parents-to-school-lunch-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Serving Success: Delivering Delicious; Effective Marketing to Steer Parents to School Lunch Programs"}]},{"@type":"WebSite","@id":"https:\/\/gfs.com\/es-us\/#website","url":"https:\/\/gfs.com\/es-us\/","name":"Gordon Food Service","description":"","publisher":{"@id":"https:\/\/gfs.com\/es-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.com\/es-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-US"},{"@type":"Organization","@id":"https:\/\/gfs.com\/es-us\/#organization","name":"Gordon Food Service","url":"https:\/\/gfs.com\/es-us\/","logo":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/gfs.com\/es-us\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","contentUrl":"https:\/\/gfs.com\/wp-content\/uploads\/2023\/02\/GordonFoodService_Logo_RGB.png","width":628,"height":210,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.com\/es-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.youtube.com\/@GFSDelivers","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.com\/es-us\/#\/schema\/person\/a40d8cc3ccd670525cc5d0733075b2f5","name":"Bailey Childs","image":{"@type":"ImageObject","inLanguage":"es-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49539cec22efcad5d29a06822f9ebb330648472568b59b0ae899b08d1dd1b797?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49539cec22efcad5d29a06822f9ebb330648472568b59b0ae899b08d1dd1b797?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49539cec22efcad5d29a06822f9ebb330648472568b59b0ae899b08d1dd1b797?s=96&d=mm&r=g","caption":"Bailey Childs"},"sameAs":["https:\/\/x.com\/gfsadmin"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/26187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/comments?post=26187"}],"version-history":[{"count":0,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/posts\/26187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media\/26188"}],"wp:attachment":[{"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/media?parent=26187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/categories?post=26187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.com\/es-us\/wp-json\/wp\/v2\/tags?post=26187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}