{"id":5014,"date":"2019-06-04T12:20:00","date_gmt":"2019-06-04T17:20:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/meat-has-met-its-match\/"},"modified":"2023-02-01T14:18:33","modified_gmt":"2023-02-01T20:18:33","slug":"meat-has-met-its-match","status":"publish","type":"post","link":"https:\/\/gfs.com\/en-us\/ideas\/meat-has-met-its-match\/","title":{"rendered":"Meat Has Met its Match"},"content":{"rendered":"<p>The market for meat alternatives is growing significantly and the humble burger patty, a staple of many menus, is the fastest growing sector of the meat-free-protein industry (NPD Group, 2018).<\/p>\n<p><img decoding=\"async\" alt=\"The Lightlife and Veggie Burgers side-by-side on a plate\" data-entity-type=\"file\" data-entity-uuid=\"78b1a0f1-086a-4f21-8d76-6ea51ac9dadb\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/LightlifeANDVeggie-US_1.jpg\" \/><\/p>\n<h3>Calling all meat lovers<\/h3>\n<p>Plant-based burgers are an alternative choice aimed at meat-lovers and \u201cflexitarians\u201d who want to eat less meat but still crave the taste, texture and aroma of grilled meat. These patties pack all the flavor and have the same sizzle as meat. They even bleed like meat. The Lightlife burger looks, cooks, and tastes like a beef burger without GMOs, soy or artificial flavors. The red color comes from beet powder and, just like beef protein, it \u201cbleeds\u201d red beet juice.<\/p>\n<h3>A burger fix for the veggie crowd<\/h3>\n<p>Vegetarians and vegans may not be looking for a \u2018meat analog,\u2019 but who doesn\u2019t crave a handheld menu option? Veggie burgers answer the call. For vegetarian and vegan consumers or someone looking to consume less meat, veggie burgers offer the taste of vegetables, beans and grains.&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Juicy Opportunity 800% Increase in plant-based menu items in four years Source: Datassential Menu Trends, 2018  54% consumers who would like to eat more plant-based foods and beverages (52% millennials; 52% Gen X; 58% boomers) Source: Hartman Group, Transformation of the American Meal Report, 2017\" data-entity-type=\"file\" data-entity-uuid=\"bdeacccf-6441-4b7a-a9a7-db4688d97b58\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/800Percent-US_2.jpg\" \/><\/p>\n<h3>Menu Do\u2019s and Don\u2019ts<\/h3>\n<p>Experts suggest choosing your words carefully on the menu. The language used to describe foods can increase or suppress appetites. Calling these products \u201cmeat-free\u201d doesn\u2019t sell well because it emphasizes that something is missing. The solution is to push what\u2019s appealing&#8211;including sustainability and clean label attributes. &nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"graphic: menu do's and don'ts\" data-entity-type=\"file\" data-entity-uuid=\"cd7f76c6-fedb-464e-8541-ea7b86996b7d\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/CAEN-Do-and-Dont_0-1.jpg\" \/><\/p>\n<p><strong>Do<\/strong> describe the Lightlife burger:<\/p>\n<ul>\n<li>Juicy sizzle<\/li>\n<li>Mouthwatering<\/li>\n<li>Rich, buttery<\/li>\n<li>Char-grilled<\/li>\n<li>Hand-formed patty<\/li>\n<li>Plant-based<\/li>\n<li>Meat made from plants<\/li>\n<\/ul>\n<p><strong>Do<\/strong> describe veggie burgers:<\/p>\n<ul>\n<li>Real vegetables<\/li>\n<li>Wholesome grains<\/li>\n<li>All-natural<\/li>\n<li>Field-grown<\/li>\n<li>Garden-rich<\/li>\n<li>Plant protein<\/li>\n<\/ul>\n<p><strong>Don\u2019t<\/strong> use descriptions that indicate \u201cless\u201d or \u201cdifferent\u201d:<\/p>\n<ul>\n<li>Healthy<\/li>\n<li>Low-fat<\/li>\n<li>Reduced sodium<\/li>\n<li>Lighter choice<\/li>\n<\/ul>\n<h3>Get Vegucated<\/h3>\n<p><img decoding=\"async\" alt=\"[GRAPHIC] Get Vegucated 22% Consumers embracing flexitarian diets 42% of consumers have tried vegan menu items 59% of consumers have tried vegetarian menu items Source: Datassential\" data-entity-type=\"file\" data-entity-uuid=\"73578ca3-ad33-40aa-8a35-ed4358d4f38e\" src=\"https:\/\/gfs.com\/wp-content\/uploads\/2022\/12\/22Percent-US_1.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the new wave of plant-based proteins\u00a0<\/p>\n","protected":false},"author":19,"featured_media":15235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culinary-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meat has met its match with plant-based proteins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/en-us\/ideas\/meat-has-met-its-match\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meat Has Met its 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