{"id":4885,"date":"2019-03-11T19:18:00","date_gmt":"2019-03-12T00:18:00","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/seafood-certifications-options-run-deep\/"},"modified":"2024-04-15T13:16:50","modified_gmt":"2024-04-15T17:16:50","slug":"seafood-certifications-options-run-deep","status":"publish","type":"post","link":"https:\/\/gfs.com\/en-us\/ideas\/seafood-certifications-options-run-deep\/","title":{"rendered":"Seafood Certifications: The Options Run Deep"},"content":{"rendered":"\n

To satisfy diners looking for a healthier menu option or a tasty entr\u00e9e, successful foodservice operators pay close attention to their seafood offerings. To improve their success, operators can promote seafood certifications to build sales by offering menu choices that have a good-for-you and earth-friendly message.<\/p>\n\n\n\n

For every menu possibility\u2014from crab salad to lobster tail and fire-grilled tuna to halibut tacos\u2014consumers are paying more attention to sourcing and sustainability<\/a>. Making transparency part of your menu marketing is one way to stand out from the competition.\u00a0<\/p>\n\n\n\n

Fish and seafood selections have a healthy appeal. With people looking to eat healthier, diners choosing Meatless Mondays and those who won\u2019t dare try cooking fish and seafood at home, the opportunity is clear.<\/p>\n\n\n\n

But you can give consumers even more by making them feel good about their choices. Try telling them right on the menu about products harvested in a sustainable way.<\/p>\n\n\n\n

There are several organizations that certify superior management practices designed to protect the marine environment. Using your menu to identify fish and seafood backed by any of these organizations can answer the desire for sustainability and drive sales.<\/p>\n\n\n\n

What matters to them will benefit you<\/h3>\n\n\n\n

\u201cVery few operators point out seafood certifications or use ecolabels on the menu,\u201d says Kim Schievink, North American Seafood Category Manager for Gordon Food Service. \u201cIf you name the certification, we can find an item that fits.\u201d<\/p>\n\n\n\n

Recognizing you\u2019re committed to sustainability can pay off. According to Technomic Inc.\u2019s 2018 Restaurant Directions report, 58 percent of consumers say it\u2019s important that restaurants are socially responsible. That number aligns with a Marine Stewardship Council report that says 54 percent of seafood consumers are prepared to pay more for certified sustainable seafood products.<\/p>\n\n\n\n

Making it play out on the menu<\/h3>\n\n\n\n

Whether you specialize in seafood, have a seafood section on the menu or simply want to satisfy consumers making a personal choice, three core species\u2014salmon, cod and pollock\u2014are go-to favorites.<\/p>\n\n\n\n

\u201cIf you\u2019re able to tell customers your coho salmon comes from Alaska and it\u2019s MSC-certified, then you get a state name and a certification that tells a story about your food,\u201d he says.<\/p>\n\n\n\n

There are lots of choices available, and Schievink says it\u2019s easy to add a sustainably sourced (for wild-caught products) or responsibly sourced (for farmed products) certification to the menu.<\/p>\n\n\n\n

White and tiger shrimp are perfect for Paratha Crispy Shrimp Tacos<\/a>, a Shrimp Cilantro Chutney Salad<\/a> or Shrimp with Red Curry Crust<\/a>. All can be menued with BAP certification.<\/p>\n\n\n\n

For the Friday all-you-can-eat fish fry crowd, there are breaded and battered fish selections that offer the certification customers want and the value-added convenience that saves you prep time in the kitchen.<\/p>\n\n\n\n

From calamari to clams–both breaded clams and clam juice–there are MSC certified options available. \u201cAll of these products allow chefs to feel comfortable about what they are serving while being a big hit with customers when it comes to sustainability and responsibility,\u201d Schievink says.<\/p>\n\n\n\n

Get Hooked on Clear Choice<\/h3>\n\n\n\n

Customers care about the food they eat. The Clear Choice Program from Gordon Food Service satisfies the growing appetite for transparency by providing products with certifications regarding sustainably and responsibly sourced fish and seafood. <\/p>\n\n\n\n

Log into Gordon Ordering<\/a> to find and select from thousands of products with these attributes and third-party certifications, or talk with your Sales Representative for more information about the Clear Choice Program.\u00a0<\/p>\n\n\n\n

Not a customer? Let’s talk<\/a>.
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

What does sustainable and responsible sourcing mean to customers, and what does it say about you?<\/p>\n","protected":false},"author":19,"featured_media":28152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culinary-ideas"],"acf":[],"yoast_head":"\nSeafood Certifications: The Options Run Deep<\/title>\n<meta name=\"description\" content=\"Seafood certifications: Aquaculture Stewardship Council, Marine Stewardship Council, Best Aquaculture Practices, Monterey Bay Aquarium Seafood Watch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/en-us\/ideas\/seafood-certifications-options-run-deep\/\" \/>\n<meta property=\"og:locale\" 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