{"id":41730,"date":"2025-09-30T13:09:32","date_gmt":"2025-09-30T17:09:32","guid":{"rendered":"https:\/\/test.gfs.com\/?p=41730"},"modified":"2025-12-09T11:42:46","modified_gmt":"2025-12-09T16:42:46","slug":"bank-on-beverage-sales-increase-profitability","status":"publish","type":"post","link":"https:\/\/gfs.com\/en-us\/ideas\/bank-on-beverage-sales-increase-profitability\/","title":{"rendered":"Bank on Beverage Sales, Increase Profitability"},"content":{"rendered":"\n

Whether it\u2019s inflation or the residual effects of the pandemic, operators are still struggling to grow their bottom line. <\/p>\n\n\n\n

For many, it may be time to take another look at improving their current beverage program and make that a 2026 priority. If that\u2019s the case, you\u2019re in luck. We researched some of the biggest 2026 trends for you to consider: <\/p>\n\n\n\n

Ready to serve (RTS): <\/strong>Cocktails in a can really gained momentum in 2020, according to Hospitality Net.<\/a> The RTS sales accelerated 171 percent in 2020 and were valued at $782.8 million in 2021 with no signs of slowing down in 2026. Offering canned or bottled beverages saves time and reduces labor behind the bar. Canned seltzer-based cocktails continue to be big, along with already-made cocktails like a canned mojito. <\/p>\n\n\n\n

Carry-Out: <\/strong>The carry-out craze really picked up during the pandemic when dining and sipping out wasn\u2019t really an option for a while. The trend continues in most states and it\u2019s an attractive option for customers who want to grab and go. Check your local ordinance for rules and regulations.<\/em><\/p>\n\n\n\n

Promotions: <\/strong>There are many more ways to promote your beverages beyond Happy Hour. Consider a late-night happy hour around 10 p.m. when bar traffic starts to die down, host an open-mic night, start a mug club, or tap into seasonal themes. Offer limited-time offers (LTO) for seasonal drinks like an Apple Manhattan in the fall or a warm spiked caramel latte in the winter months.<\/p>\n\n\n\n

\n

One of the biggest things operators may want to consider is making sure they have a balanced bar.\u00a0 A recent study from Gallup<\/a> observed that of drinkers in the U.S. 35 percent prefer beer, 31 percent prefer wine, 30 percent favor liquor, with 3 percent having no preference. It\u2019s about knowing your target audience. So, for example, if you\u2019re primarily catering to a customer base that prefers beer, focus less on the other options and stock the most often ordered ales, etc. If your establishment is known for its amazing wine selection, that\u2019s where you\u2019ll want to invest your time and your beverage dollars.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n

Another thing to consider: alcohol preferences vary by age. An article in Statista Global Consumers Survey<\/a> indicated that cocktails are primarily ordered by consumers ages 21-39, beer from drinkers ages 40-59, and wine is most popular between ages 60-64.<\/p>\n\n\n\n

If you\u2019re interested in expanding your beverage program and need additional information, ask your Gordon Food Service<\/em>\u00ae<\/sup><\/strong> representative for a copy of the new beverage guide.<\/em><\/p>\n\n\n\n

Read: Dress Them Up, Serve With Style<\/a><\/p>\n\n\n\n

Read: Trendy, Tasty Drinks That Can Boost Bottomline<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s inflation or the residual effects of the pandemic, operators are still struggling to grow their bottom line.  For many, it may be time to take another look at improving their current beverage program and make that a 2026 priority. If that\u2019s the case, you\u2019re in luck. We researched some of the biggest 2026 […]<\/p>\n","protected":false},"author":20,"featured_media":41732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132,131,110,69],"tags":[],"class_list":["post-41730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nBank on Beverage Sales, Increase Profitability | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. Explore high-margin trends, from zero-proof cocktails to specialty coffee programs, to elevate your menu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.com\/en-us\/ideas\/bank-on-beverage-sales-increase-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank on Beverage Sales, Increase Profitability\" \/>\n<meta property=\"og:description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. Explore high-margin trends, from zero-proof cocktails to specialty coffee programs, to elevate your menu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.com\/en-us\/ideas\/bank-on-beverage-sales-increase-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T17:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T16:42:46+00:00\" \/>\n<meta name=\"author\" content=\"Bailey Childs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gfsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailey Childs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bank on Beverage Sales, Increase Profitability | Gordon Food Service","description":"Discover expert strategies to increase beverage sales profitability and boost your bottom line. 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