{"id":12190,"date":"2022-11-15T12:42:22","date_gmt":"2022-11-15T18:42:22","guid":{"rendered":"https:\/\/live-gordon-food-service.pantheonsite.io\/?page_id=12190"},"modified":"2025-12-05T09:26:04","modified_gmt":"2025-12-05T14:26:04","slug":"gordon-food-service-store","status":"publish","type":"page","link":"https:\/\/gfs.com\/en-us\/about-us\/graphics-standards\/gordon-food-service-store\/","title":{"rendered":"Gordon Food Service Store"},"content":{"rendered":"\t\t
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Our Stores Graphic Standards & Logos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To save to disk, right click on the files below and choose \u201cSave Target As.\u201d<\/p>

Gordon Food Service U.S. Corporate Brand Standards<\/a>\u00a0[1.04 MB]<\/p>

Below are the Gordon Food Service Store\u00a0logos that may be downloaded for use. Choose the correct logo based on the easiest readability.\u00a0<\/p>

Color Logo\u00a0<\/strong>
The color logo with the dark gray \u201cFood Service\u201d is preferred for best readability on light or white backgrounds. If the logo will be printed on a dark color or black background, then the light gray may be used for the registration mark, \u201cFood Service,\u201d and tagline.\u00a0<\/p>

White Logo\u00a0<\/strong>
A white logo may be used on red or on other color backgrounds for maximum readability, or applications where only a single-color logo can be used.\u00a0<\/p>

Black Logo\u00a0<\/strong>
A black logo may be used on white backgrounds in black-and-white printing or on other single-color uses where there are light backgrounds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Where will the logo be used?<\/h3>

Print\u00a0<\/strong>
When the logo is printed (office copier or professional print methods), use the 4-color process (CMYK) logo. If a professional printer requires Pantone colors, that may be used as an alternative.\u00a0<\/p>

Digital\u00a0<\/strong>
When the logo is to appear digitally (onscreen, projected presentation, websites) use the RGB logo.\u00a0<\/p>

Other\u00a0<\/strong>
When the logo is to be embroidered or screen printed, special attention will be required so the deep red matches Pantone 186C and is not a hue that\u2019s too pink or orange.<\/p>

Select the file format:<\/p>

JPG<\/strong>
Use when high-resolution is not necessary i.e. onscreen, projected presentation, websites\u00a0<\/p>

WMF<\/strong>
Use when a high-resolution is not necessary i.e. onscreen, projected presentation, websites, but the logo is being used on a background other than white.<\/p>

EPS<\/strong>
Use when high-resolution is needed, primarily for professional printing.<\/p>

If you need further information about applying the standards, please contact Gordon Food Service Customer Experience at\u00a0CompanyBrand@gfs.com<\/a>. It is the supplier\u2019s responsibility to properly apply the brand standards. Noncompliance will result in refusal and return of incorrect goods with request of accurate branding at the supplier\u2019s expense.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Standard Full 4-Color Logos – PRINT USE ONLY<\/h3>